---
title: "Spa management software: Which brands are most popular in search?"
description: "Compare the spa management software companies operate with. Share of Search among Fresha, Booker, Vagaro, Mindbody, Zenoti and Phorest, the spa management software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/spa-management-software"
publisher: "Brandwave"
---

# Spa management software: Which brands are most popular in search?

Compare the spa management software companies operate with. Share of Search among Fresha, Booker, Vagaro, Mindbody, Zenoti and Phorest, the spa management software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Spa management software
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Fresha, 31.7%

## Which brand is most popular in search among spa management software worldwide?

- In August 2026, Fresha was the most searched among spa management software worldwide, with an estimated 314K branded searches and 31.7% estimated Share of Search within this set.
- Booker is in 2nd place, 1.3 percentage points behind at 30.4% Share of Search.
- Across the 11 months ending August 2026, Fresha’s estimated Share of Search among spa management software worldwide increased from 27.3% to 31.7%.
- Across the 11 months ending August 2026, Booker’s estimated Share of Search among spa management software worldwide decreased from 31.7% to 30.4%.
- Across the 11 months ending August 2026, Vagaro’s estimated Share of Search among spa management software worldwide decreased from 21.5% to 20.6%.
- Across the 11 months ending August 2026, Mindbody’s estimated Share of Search among spa management software worldwide decreased from 14.2% to 11.1%.
- Across the 11 months ending August 2026, Zenoti’s estimated Share of Search among spa management software worldwide increased from 3.5% to 4.1%.
- Across the 11 months ending August 2026, Fresha’s estimated Share of Search among spa management software worldwide peaked at 31.7% in August 2026 and was lowest at 24.6% in November 2025.
- Across the 11 months ending August 2026, Booker’s estimated Share of Search among spa management software worldwide peaked at 36.2% in April 2026 and was lowest at 30.4% in August 2026.
- Across the 11 months ending August 2026, Vagaro’s estimated Share of Search among spa management software worldwide peaked at 22.1% in July 2026 and was lowest at 18.4% in February 2026.
- Across the 11 months ending August 2026, Mindbody’s estimated Share of Search among spa management software worldwide peaked at 16.8% in January 2026 and was lowest at 11.1% in August 2026.
- Across the 11 months ending August 2026, Zenoti’s estimated Share of Search among spa management software worldwide peaked at 4.1% in August 2026 and was lowest at 3.1% in May 2026.
- Across the 11 months ending August 2026, Fresha rose from 2nd to 1st among spa management software worldwide.
- Across the 11 months ending August 2026, Booker fell from 1st to 2nd among spa management software worldwide.
- Across the 11 months ending August 2026, Phorest held steady: its estimated Share of Search among spa management software worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Fresha vs Booker: compare search popularity](/demand/global-en/compare/booker-vs-fresha): 31.7% against 30.4% Share of Search.
- [Fresha vs Vagaro: compare search popularity](/demand/global-en/compare/fresha-vs-vagaro): 31.7% against 20.6% Share of Search.
- [Fresha vs Mindbody: compare search popularity](/demand/global-en/compare/fresha-vs-mindbody): 31.7% against 11.1% Share of Search.
- [Fresha vs Zenoti: compare search popularity](/demand/global-en/compare/fresha-vs-zenoti): 31.7% against 4.1% Share of Search.
- [Booker vs Vagaro: compare search popularity](/demand/global-en/compare/booker-vs-vagaro): 30.4% against 20.6% Share of Search.
- [Booker vs Mindbody: compare search popularity](/demand/global-en/compare/booker-vs-mindbody): 30.4% against 11.1% Share of Search.
- [Booker vs Zenoti: compare search popularity](/demand/global-en/compare/booker-vs-zenoti): 30.4% against 4.1% Share of Search.
- [Vagaro vs Mindbody: compare search popularity](/demand/global-en/compare/mindbody-vs-vagaro): 20.6% against 11.1% Share of Search.
- [Vagaro vs Zenoti: compare search popularity](/demand/global-en/compare/vagaro-vs-zenoti): 20.6% against 4.1% Share of Search.
- [Mindbody vs Zenoti: compare search popularity](/demand/global-en/compare/mindbody-vs-zenoti): 11.1% against 4.1% Share of Search.

## How did search popularity change for spa management software worldwide in August 2026?

- In August 2026, Fresha overtook Booker to take the highest estimated Share of Search among spa management software worldwide, at 31.7%.
- In August 2026, Zenoti gained estimated Share of Search among spa management software worldwide, from 3.6% to 4.1%.
- In August 2026, Booker lost estimated Share of Search among spa management software worldwide, from 32.5% to 30.4%.
- In August 2026, Vagaro lost estimated Share of Search among spa management software worldwide, from 22.1% to 20.6%.
- In August 2026, Mindbody lost estimated Share of Search among spa management software worldwide, from 11.9% to 11.1%.
- Estimated monthly branded searches for Phorest worldwide rose 18.8% over 11 measured months, from 17.6K to 20.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fresha | 31.7% | 314K | +21.2% | Fresha |
| 2 | Booker | 30.4% | 301K | 0.0% | Booker |
| 3 | Vagaro | 20.6% | 205K | +0.3% | Vagaro |
| 4 | Mindbody | 11.1% | 110K | 0.0% | Mindbody |
| 5 | Zenoti | 4.1% | 40.5K | +22.4% | Zenoti |
| 6 | Phorest | 2.1% | 20.9K | +18.6% | Phorest |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Booker | 301K | 31.7% | 1 |
| Oct 2025 | Fresha | 260K | 27.3% | 2 |
| Oct 2025 | Vagaro | 205K | 21.5% | 3 |
| Oct 2025 | Mindbody | 135K | 14.2% | 4 |
| Oct 2025 | Zenoti | 33.1K | 3.5% | 5 |
| Oct 2025 | Phorest | 17.6K | 1.9% | 6 |
| Nov 2025 | Booker | 301K | 34.6% | 1 |
| Nov 2025 | Fresha | 214K | 24.6% | 2 |
| Nov 2025 | Vagaro | 168K | 19.4% | 3 |
| Nov 2025 | Mindbody | 135K | 15.5% | 4 |
| Nov 2025 | Zenoti | 33.1K | 3.8% | 5 |
| Nov 2025 | Phorest | 17.6K | 2% | 6 |
| Dec 2025 | Booker | 301K | 34.8% | 1 |
| Dec 2025 | Fresha | 214K | 24.7% | 2 |
| Dec 2025 | Vagaro | 168K | 19.4% | 3 |
| Dec 2025 | Mindbody | 135K | 15.6% | 4 |
| Dec 2025 | Zenoti | 33.1K | 3.8% | 5 |
| Dec 2025 | Phorest | 14.4K | 1.7% | 6 |
| Jan 2026 | Booker | 301K | 30.7% | 1 |
| Jan 2026 | Fresha | 259K | 26.4% | 2 |
| Jan 2026 | Vagaro | 204K | 20.9% | 3 |
| Jan 2026 | Mindbody | 165K | 16.8% | 4 |
| Jan 2026 | Zenoti | 33.1K | 3.4% | 5 |
| Jan 2026 | Phorest | 17.7K | 1.8% | 6 |
| Feb 2026 | Booker | 301K | 33% | 1 |
| Feb 2026 | Fresha | 257K | 28.2% | 2 |
| Feb 2026 | Vagaro | 168K | 18.4% | 3 |
| Feb 2026 | Mindbody | 135K | 14.8% | 4 |
| Feb 2026 | Zenoti | 33.1K | 3.6% | 5 |
| Feb 2026 | Phorest | 17.6K | 1.9% | 6 |
| Mar 2026 | Booker | 368K | 36% | 1 |
| Mar 2026 | Fresha | 259K | 25.4% | 2 |
| Mar 2026 | Vagaro | 205K | 20.1% | 3 |
| Mar 2026 | Mindbody | 135K | 13.2% | 4 |
| Mar 2026 | Zenoti | 33.1K | 3.2% | 5 |
| Mar 2026 | Phorest | 20.9K | 2% | 6 |
| Apr 2026 | Booker | 368K | 36.2% | 1 |
| Apr 2026 | Fresha | 259K | 25.5% | 2 |
| Apr 2026 | Vagaro | 205K | 20.1% | 3 |
| Apr 2026 | Mindbody | 135K | 13.3% | 4 |
| Apr 2026 | Zenoti | 33.1K | 3.3% | 5 |
| Apr 2026 | Phorest | 17.7K | 1.7% | 6 |
| May 2026 | Booker | 368K | 34.2% | 1 |
| May 2026 | Fresha | 317K | 29.5% | 2 |
| May 2026 | Vagaro | 205K | 19% | 3 |
| May 2026 | Mindbody | 135K | 12.6% | 4 |
| May 2026 | Zenoti | 33.1K | 3.1% | 5 |
| May 2026 | Phorest | 17.6K | 1.6% | 6 |
| Jun 2026 | Booker | 301K | 31.7% | 1 |
| Jun 2026 | Fresha | 259K | 27.3% | 2 |
| Jun 2026 | Vagaro | 204K | 21.5% | 3 |
| Jun 2026 | Mindbody | 135K | 14.2% | 4 |
| Jun 2026 | Zenoti | 33.1K | 3.5% | 5 |
| Jun 2026 | Phorest | 17.6K | 1.9% | 6 |
| Jul 2026 | Booker | 301K | 32.5% | 1 |
| Jul 2026 | Fresha | 259K | 28% | 2 |
| Jul 2026 | Vagaro | 204K | 22.1% | 3 |
| Jul 2026 | Mindbody | 110K | 11.9% | 4 |
| Jul 2026 | Zenoti | 33.1K | 3.6% | 5 |
| Jul 2026 | Phorest | 17.6K | 1.9% | 6 |
| Aug 2026 | Fresha | 314K | 31.7% | 1 |
| Aug 2026 | Booker | 301K | 30.4% | 2 |
| Aug 2026 | Vagaro | 205K | 20.6% | 3 |
| Aug 2026 | Mindbody | 110K | 11.1% | 4 |
| Aug 2026 | Zenoti | 40.5K | 4.1% | 5 |
| Aug 2026 | Phorest | 20.9K | 2.1% | 6 |
| Sep 2026 | Booker | — | — | — |
| Sep 2026 | Fresha | — | — | — |
| Sep 2026 | Mindbody | — | — | — |
| Sep 2026 | Phorest | — | — | — |
| Sep 2026 | Vagaro | — | — | — |
| Sep 2026 | Zenoti | — | — | — |

## What is being compared

- **Booker**: Measured on the search term “booker”.
- **Fresha**: Measured on the search terms “fresha”, “fresha app”, “fresha booking software”, “fresha com”, “fresha salon booking”, “fresha salon software” and “fresha software”, summed into one figure.
- **Mindbody**: Measured on the search term “mindbody”.
- **Phorest**: Measured on the search terms “phorest”, “phorest app”, “phorest booking software”, “phorest com” and “phorest software”, summed into one figure.
- **Vagaro**: Measured on the search terms “salon software vagaro”, “vagaro”, “vagaro app”, “vagaro booking software”, “vagaro com”, “vagaro salon booking” and “vagaro software”, summed into one figure.
- **Zenoti**: Measured on the search term “zenoti”.

- [Booker](/demand/global-en/brands/booker)
- [Fresha](/demand/global-en/brands/fresha)
- [Mindbody](/demand/global-en/brands/mindbody)
- [Phorest](/demand/global-en/brands/phorest)
- [Vagaro](/demand/global-en/brands/vagaro)
- [Zenoti](/demand/global-en/brands/zenoti)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among spa management software worldwide?

In August 2026, Fresha was the most searched among spa management software worldwide, with an estimated 314K branded searches and 31.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Spa management software: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/spa-management-software

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/spa-management-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.