--- title: "Soy milk brands: Which are searched most?" description: "Compare the soy milk brands people buy. Share of Search among So Good, Kikkoman and Vitasoy, the soy milk brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/soy-milk-brands" publisher: "Brandwave" --- # Soy milk brands: Which are searched most? Compare the soy milk brands people buy. Share of Search among So Good, Kikkoman and Vitasoy, the soy milk brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Soy milk brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: So Good, 49% ## Which brand is most popular in search among soy milk brands worldwide? - In September 2026, So Good was the most searched among soy milk brands worldwide, with an estimated 75.6K branded searches and 49% estimated Share of Search within this set. - Kikkoman is in 2nd place, 9.8 percentage points behind at 39.2% Share of Search. - Across the 12 months ending September 2026, So Good’s estimated Share of Search among soy milk brands worldwide peaked at 49.9% in December 2025 and was lowest at 40.9% in February 2026. - Across the 12 months ending September 2026, Kikkoman’s estimated Share of Search among soy milk brands worldwide peaked at 49.2% in February 2026 and was lowest at 39.2% in June 2026. - Across the 12 months ending September 2026, Vitasoy’s estimated Share of Search among soy milk brands worldwide peaked at 11.8% in October 2025 and was lowest at 9.8% in December 2025. - Across the 12 months ending September 2026, So Good, Kikkoman and Vitasoy held steady: their estimated Share of Search among soy milk brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [So Good vs Kikkoman: compare search popularity](/demand/global-en/compare/kikkoman-vs-so-good): 49% against 39.2% Share of Search. - [So Good vs Vitasoy: compare search popularity](/demand/global-en/compare/so-good-vs-vitasoy): 49% against 11.7% Share of Search. - [Kikkoman vs Vitasoy: compare search popularity](/demand/global-en/compare/kikkoman-vs-vitasoy): 39.2% against 11.7% Share of Search. ## How did search popularity change for soy milk brands worldwide in September 2026? Nothing among soy milk brands moved beyond provider rounding in Sep 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | So Good | 49% | 75.6K | 0.0% | Sanitarium | | 2 | Kikkoman | 39.2% | 60.5K | 0.0% | Kikkoman | | 3 | Vitasoy | 11.7% | 18.1K | 0.0% | Vitasoy | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | So Good | 75.3K | 48.9% | 1 | | Oct 2025 | Kikkoman | 60.5K | 39.3% | 2 | | Oct 2025 | Vitasoy | 18.1K | 11.8% | 3 | | Nov 2025 | So Good | 75.3K | 48.9% | 1 | | Nov 2025 | Kikkoman | 60.5K | 39.3% | 2 | | Nov 2025 | Vitasoy | 18.1K | 11.8% | 3 | | Dec 2025 | So Good | 75K | 49.9% | 1 | | Dec 2025 | Kikkoman | 60.5K | 40.3% | 2 | | Dec 2025 | Vitasoy | 14.8K | 9.8% | 3 | | Jan 2026 | So Good | 75.3K | 45% | 1 | | Jan 2026 | Kikkoman | 74K | 44.2% | 2 | | Jan 2026 | Vitasoy | 18.1K | 10.8% | 3 | | Feb 2026 | Kikkoman | 74K | 49.2% | 1 | | Feb 2026 | So Good | 61.5K | 40.9% | 2 | | Feb 2026 | Vitasoy | 14.8K | 9.8% | 3 | | Mar 2026 | So Good | 75.3K | 48.9% | 1 | | Mar 2026 | Kikkoman | 60.5K | 39.3% | 2 | | Mar 2026 | Vitasoy | 18.1K | 11.8% | 3 | | Apr 2026 | So Good | 75.3K | 48.9% | 1 | | Apr 2026 | Kikkoman | 60.5K | 39.3% | 2 | | Apr 2026 | Vitasoy | 18.1K | 11.8% | 3 | | May 2026 | So Good | 75.6K | 49% | 1 | | May 2026 | Kikkoman | 60.5K | 39.2% | 2 | | May 2026 | Vitasoy | 18.1K | 11.7% | 3 | | Jun 2026 | So Good | 75.9K | 49.1% | 1 | | Jun 2026 | Kikkoman | 60.5K | 39.2% | 2 | | Jun 2026 | Vitasoy | 18.1K | 11.7% | 3 | | Jul 2026 | So Good | 75.9K | 49.1% | 1 | | Jul 2026 | Kikkoman | 60.5K | 39.2% | 2 | | Jul 2026 | Vitasoy | 18.1K | 11.7% | 3 | | Aug 2026 | So Good | 75.6K | 49% | 1 | | Aug 2026 | Kikkoman | 60.5K | 39.2% | 2 | | Aug 2026 | Vitasoy | 18.1K | 11.7% | 3 | | Sep 2026 | So Good | 75.6K | 49% | 1 | | Sep 2026 | Kikkoman | 60.5K | 39.2% | 2 | | Sep 2026 | Vitasoy | 18.1K | 11.7% | 3 | ## What is being compared - **Kikkoman**: Measured on the search term “kikkoman”. - **So Good**: Measured on the search terms “so good” and “so good milk”, summed into one figure. - **Vitasoy**: Measured on the search term “vitasoy”. - [Kikkoman](/demand/global-en/brands/kikkoman) - [So Good](/demand/global-en/brands/so-good) - [Vitasoy](/demand/global-en/brands/vitasoy) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among soy milk brands worldwide? In September 2026, So Good was the most searched among soy milk brands worldwide, with an estimated 75.6K branded searches and 49% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Soy milk brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/soy-milk-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/soy-milk-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.