--- title: "Sowing machine brands: Which are searched most?" description: "Compare the sowing machine brands people buy. Share of Search among Brother, Janome, Bernina and Elna, the sowing machine brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sowing-machine-brands" publisher: "Brandwave" --- # Sowing machine brands: Which are searched most? Compare the sowing machine brands people buy. Share of Search among Brother, Janome, Bernina and Elna, the sowing machine brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Sowing machine brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Brother, 49.2% ## Which brand is most popular in search among sowing machine brands worldwide? - In September 2026, Brother was the most searched among sowing machine brands worldwide, with an estimated 213K branded searches and 49.2% estimated Share of Search within this set. - Janome is in 2nd place, 24.7 percentage points behind at 24.5% Share of Search. - Across the 12 months ending September 2026, Brother’s estimated Share of Search among sowing machine brands worldwide increased from 43.3% to 49.2%. - Across the 12 months ending September 2026, Janome’s estimated Share of Search among sowing machine brands worldwide decreased from 25.8% to 24.5%. - Across the 12 months ending September 2026, Bernina’s estimated Share of Search among sowing machine brands worldwide decreased from 24.5% to 21.1%. - Across the 12 months ending September 2026, Elna’s estimated Share of Search among sowing machine brands worldwide decreased from 6.5% to 5.1%. - Across the 12 months ending September 2026, Brother’s estimated Share of Search among sowing machine brands worldwide peaked at 49.3% in July 2026 and was lowest at 40.5% in December 2025. - Across the 12 months ending September 2026, Janome’s estimated Share of Search among sowing machine brands worldwide peaked at 31.2% in May 2026 and was lowest at 24.4% in July 2026. - Across the 12 months ending September 2026, Bernina’s estimated Share of Search among sowing machine brands worldwide peaked at 24.5% in October 2025 and was lowest at 19.9% in June 2026. - Across the 12 months ending September 2026, Elna’s estimated Share of Search among sowing machine brands worldwide peaked at 6.5% in October 2025 and was lowest at 4.7% in January 2026. ## Compare search popularity between leading brands - [Brother vs Janome: compare search popularity](/demand/global-en/compare/brother-vs-janome): 49.2% against 24.5% Share of Search. - [Brother vs Bernina: compare search popularity](/demand/global-en/compare/bernina-vs-brother): 49.2% against 21.1% Share of Search. - [Brother vs Elna: compare search popularity](/demand/global-en/compare/brother-vs-elna): 49.2% against 5.1% Share of Search. - [Janome vs Bernina: compare search popularity](/demand/global-en/compare/bernina-vs-janome): 24.5% against 21.1% Share of Search. - [Janome vs Elna: compare search popularity](/demand/global-en/compare/elna-vs-janome): 24.5% against 5.1% Share of Search. - [Bernina vs Elna: compare search popularity](/demand/global-en/compare/bernina-vs-elna): 21.1% against 5.1% Share of Search. ## How did search popularity change for sowing machine brands worldwide in September 2026? - In September 2026, Brother gained estimated Share of Search among sowing machine brands worldwide, from 47.4% to 49.2%. - In September 2026, Bernina gained estimated Share of Search among sowing machine brands worldwide, from 20.4% to 21.1%. - In September 2026, Janome lost estimated Share of Search among sowing machine brands worldwide, from 26.2% to 24.5%. - In September 2026, Elna lost estimated Share of Search among sowing machine brands worldwide, from 6% to 5.1%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Brother | 49.2% | 213K | 0.0% | Brother | | 2 | Janome | 24.5% | 106K | -9.9% | Janome | | 3 | Bernina | 21.1% | 91.6K | 0.0% | Bernina | | 4 | Elna | 5.1% | 22.2K | -18.1% | Elna | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Brother | 180K | 43.3% | 1 | | Oct 2025 | Janome | 107K | 25.8% | 2 | | Oct 2025 | Bernina | 102K | 24.5% | 3 | | Oct 2025 | Elna | 27.1K | 6.5% | 4 | | Nov 2025 | Brother | 177K | 40.7% | 1 | | Nov 2025 | Janome | 129K | 29.7% | 2 | | Nov 2025 | Bernina | 102K | 23.4% | 3 | | Nov 2025 | Elna | 27.1K | 6.2% | 4 | | Dec 2025 | Brother | 177K | 40.5% | 1 | | Dec 2025 | Janome | 132K | 30.2% | 2 | | Dec 2025 | Bernina | 101K | 23.1% | 3 | | Dec 2025 | Elna | 27.1K | 6.2% | 4 | | Jan 2026 | Brother | 216K | 45.3% | 1 | | Jan 2026 | Janome | 132K | 27.6% | 2 | | Jan 2026 | Bernina | 107K | 22.5% | 3 | | Jan 2026 | Elna | 22.2K | 4.7% | 4 | | Feb 2026 | Brother | 177K | 40.9% | 1 | | Feb 2026 | Janome | 131K | 30.2% | 2 | | Feb 2026 | Bernina | 103K | 23.8% | 3 | | Feb 2026 | Elna | 22.2K | 5.1% | 4 | | Mar 2026 | Brother | 175K | 41% | 1 | | Mar 2026 | Janome | 132K | 30.8% | 2 | | Mar 2026 | Bernina | 92.8K | 21.8% | 3 | | Mar 2026 | Elna | 27.1K | 6.4% | 4 | | Apr 2026 | Brother | 177K | 44% | 1 | | Apr 2026 | Janome | 117K | 29.1% | 2 | | Apr 2026 | Bernina | 85.6K | 21.3% | 3 | | Apr 2026 | Elna | 22.2K | 5.5% | 4 | | May 2026 | Brother | 177K | 42.2% | 1 | | May 2026 | Janome | 131K | 31.2% | 2 | | May 2026 | Bernina | 84.6K | 20.2% | 3 | | May 2026 | Elna | 27.1K | 6.5% | 4 | | Jun 2026 | Brother | 177K | 44.9% | 1 | | Jun 2026 | Janome | 117K | 29.5% | 2 | | Jun 2026 | Bernina | 78.6K | 19.9% | 3 | | Jun 2026 | Elna | 22.2K | 5.6% | 4 | | Jul 2026 | Brother | 213K | 49.3% | 1 | | Jul 2026 | Janome | 106K | 24.4% | 2 | | Jul 2026 | Bernina | 91.6K | 21.2% | 3 | | Jul 2026 | Elna | 22.2K | 5.1% | 4 | | Aug 2026 | Brother | 213K | 47.4% | 1 | | Aug 2026 | Janome | 118K | 26.2% | 2 | | Aug 2026 | Bernina | 91.6K | 20.4% | 3 | | Aug 2026 | Elna | 27.1K | 6% | 4 | | Sep 2026 | Brother | 213K | 49.2% | 1 | | Sep 2026 | Janome | 106K | 24.5% | 2 | | Sep 2026 | Bernina | 91.6K | 21.1% | 3 | | Sep 2026 | Elna | 22.2K | 5.1% | 4 | ## What is being compared - **Bernina**: Measured on the search terms “bernina”, “bernina 1008”, “bernina serger” and “bernina sewing machine”, summed into one figure. - **Brother**: Measured on the search terms “brother printer” and “printer brother”, summed into one figure. - **Elna**: Measured on the search term “elna”. - **Janome**: Measured on the search terms “janome”, “janome embroidery machine”, “janome overlocker” and “janome sewing machine”, summed into one figure. - [Bernina](/demand/global-en/brands/bernina) - [Brother](/demand/global-en/brands/brother) - [Elna](/demand/global-en/brands/elna) - [Janome](/demand/global-en/brands/janome) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among sowing machine brands worldwide? In September 2026, Brother was the most searched among sowing machine brands worldwide, with an estimated 213K branded searches and 49.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Sowing machine brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/sowing-machine-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sowing-machine-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.