---
title: "Sous vide brands: Which are searched most?"
description: "Compare the sous vide brands people buy. Share of Search among Breville, Instant, Ankarsrum, Inkbird and Anova Culinary, the sous vide brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sous-vide-brands"
publisher: "Brandwave"
---

# Sous vide brands: Which are searched most?

Compare the sous vide brands people buy. Share of Search among Breville, Instant, Ankarsrum, Inkbird and Anova Culinary, the sous vide brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sous vide brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Breville, 57%

## Which brand is most popular in search among sous vide brands worldwide?

- In August 2026, Breville was the most searched among sous vide brands worldwide, with an estimated 845K branded searches and 57% estimated Share of Search within this set.
- Instant is in 2nd place, 19 percentage points behind at 38% Share of Search.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among sous vide brands worldwide increased from 55.9% to 57%.
- Across the 11 months ending August 2026, Instant’s estimated Share of Search among sous vide brands worldwide decreased from 38.6% to 38%.
- Across the 11 months ending August 2026, Ankarsrum’s estimated Share of Search among sous vide brands worldwide decreased from 4.1% to 3.3%.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among sous vide brands worldwide peaked at 62.4% in December 2025 and was lowest at 54.6% in March 2026.
- Across the 11 months ending August 2026, Instant’s estimated Share of Search among sous vide brands worldwide peaked at 40.1% in March 2026 and was lowest at 32% in December 2025.
- Across the 11 months ending August 2026, Ankarsrum’s estimated Share of Search among sous vide brands worldwide peaked at 5.6% in April 2026 and was lowest at 2.9% in July 2026.
- Across the 11 months ending August 2026, Inkbird and Anova Culinary held steady: their estimated Share of Search among sous vide brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Breville vs Instant: compare search popularity](/demand/global-en/compare/breville-vs-instant-appliances): 57% against 38% Share of Search.
- [Breville vs Ankarsrum: compare search popularity](/demand/global-en/compare/ankarsrum-vs-breville): 57% against 3.3% Share of Search.
- [Instant vs Ankarsrum: compare search popularity](/demand/global-en/compare/ankarsrum-vs-instant-appliances): 38% against 3.3% Share of Search.

## How did search popularity change for sous vide brands worldwide in August 2026?

- In August 2026, Instant gained estimated Share of Search among sous vide brands worldwide, from 33.6% to 38%.
- In August 2026, Breville lost estimated Share of Search among sous vide brands worldwide, from 61.7% to 57%.
- Estimated monthly branded searches for Inkbird worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.
- Estimated monthly branded searches for Anova Culinary worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.
- Estimated monthly branded searches for Ankarsrum worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Breville | 57% | 845K | -0.3% | Breville |
| 2 | Instant | 38% | 564K | +22.0% | Instant |
| 3 | Ankarsrum | 3.3% | 49.5K | +22.2% | Ankarsrum |
| 4 | Inkbird | 1.5% | 22.2K | 0.0% | Inkbird |
| 5 | Anova Culinary | 0.09% | 1.3K | 0.0% | Anova |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Breville | 820K | 55.9% | 1 |
| Oct 2025 | Instant | 566K | 38.6% | 2 |
| Oct 2025 | Ankarsrum | 60.5K | 4.1% | 3 |
| Oct 2025 | Inkbird | 18.1K | 1.2% | 4 |
| Oct 2025 | Anova Culinary | 1.9K | 0.13% | 5 |
| Nov 2025 | Breville | 1.4M | 58% | 1 |
| Nov 2025 | Instant | 844K | 36% | 2 |
| Nov 2025 | Ankarsrum | 110K | 4.7% | 3 |
| Nov 2025 | Inkbird | 27.1K | 1.2% | 4 |
| Nov 2025 | Anova Culinary | 2.9K | 0.12% | 5 |
| Dec 2025 | Breville | 1.3M | 62.4% | 1 |
| Dec 2025 | Instant | 691K | 32% | 2 |
| Dec 2025 | Ankarsrum | 90.5K | 4.2% | 3 |
| Dec 2025 | Inkbird | 27.1K | 1.3% | 4 |
| Dec 2025 | Anova Culinary | 2.9K | 0.13% | 5 |
| Jan 2026 | Breville | 1.1M | 57.7% | 1 |
| Jan 2026 | Instant | 691K | 37.7% | 2 |
| Jan 2026 | Ankarsrum | 60.5K | 3.3% | 3 |
| Jan 2026 | Inkbird | 22.2K | 1.2% | 4 |
| Jan 2026 | Anova Culinary | 2.4K | 0.13% | 5 |
| Feb 2026 | Breville | 759K | 58.8% | 1 |
| Feb 2026 | Instant | 462K | 35.8% | 2 |
| Feb 2026 | Ankarsrum | 49.5K | 3.8% | 3 |
| Feb 2026 | Inkbird | 18.1K | 1.4% | 4 |
| Feb 2026 | Anova Culinary | 1.6K | 0.12% | 5 |
| Mar 2026 | Breville | 765K | 54.6% | 1 |
| Mar 2026 | Instant | 562K | 40.1% | 2 |
| Mar 2026 | Ankarsrum | 49.5K | 3.5% | 3 |
| Mar 2026 | Inkbird | 22.2K | 1.6% | 4 |
| Mar 2026 | Anova Culinary | 1.6K | 0.11% | 5 |
| Apr 2026 | Breville | 768K | 57.9% | 1 |
| Apr 2026 | Instant | 462K | 34.8% | 2 |
| Apr 2026 | Ankarsrum | 74K | 5.6% | 3 |
| Apr 2026 | Inkbird | 22.2K | 1.7% | 4 |
| Apr 2026 | Anova Culinary | 1.3K | 0.1% | 5 |
| May 2026 | Breville | 768K | 58.9% | 1 |
| May 2026 | Instant | 462K | 35.4% | 2 |
| May 2026 | Ankarsrum | 49.5K | 3.8% | 3 |
| May 2026 | Inkbird | 22.2K | 1.7% | 4 |
| May 2026 | Anova Culinary | 1.6K | 0.12% | 5 |
| Jun 2026 | Breville | 775K | 59.6% | 1 |
| Jun 2026 | Instant | 462K | 35.5% | 2 |
| Jun 2026 | Ankarsrum | 40.5K | 3.1% | 3 |
| Jun 2026 | Inkbird | 22.2K | 1.7% | 4 |
| Jun 2026 | Anova Culinary | 1.3K | 0.1% | 5 |
| Jul 2026 | Breville | 848K | 61.7% | 1 |
| Jul 2026 | Instant | 462K | 33.6% | 2 |
| Jul 2026 | Ankarsrum | 40.5K | 2.9% | 3 |
| Jul 2026 | Inkbird | 22.2K | 1.6% | 4 |
| Jul 2026 | Anova Culinary | 1.3K | 0.09% | 5 |
| Aug 2026 | Breville | 845K | 57% | 1 |
| Aug 2026 | Instant | 564K | 38% | 2 |
| Aug 2026 | Ankarsrum | 49.5K | 3.3% | 3 |
| Aug 2026 | Inkbird | 22.2K | 1.5% | 4 |
| Aug 2026 | Anova Culinary | 1.3K | 0.09% | 5 |
| Sep 2026 | Ankarsrum | — | — | — |
| Sep 2026 | Anova Culinary | — | — | — |
| Sep 2026 | Breville | — | — | — |
| Sep 2026 | Inkbird | — | — | — |
| Sep 2026 | Instant | — | — | — |

## What is being compared

- **Ankarsrum**: Measured on the search term “ankarsrum”.
- **Anova Culinary**: Measured on the search term “anova culinary”.
- **Breville**: Measured on the search terms “breville”, “breville barista express”, “breville barista touch”, “breville coffee machine”, “breville com”, “breville dual boiler”, “breville espresso machine” and “breville oracle”, summed into one figure.
- **Inkbird**: Measured on the search term “inkbird”.
- **Instant**: Measured on the search terms “air fryer instant”, “instant air fryer”, “instant pot”, “instant vortex” and “instantpot com”, summed into one figure.

- [Ankarsrum](/demand/global-en/brands/ankarsrum)
- [Anova Culinary](/demand/global-en/brands/anova-culinary)
- [Breville](/demand/global-en/brands/breville)
- [Inkbird](/demand/global-en/brands/inkbird)
- [Instant](/demand/global-en/brands/instant-appliances)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sous vide brands worldwide?

In August 2026, Breville was the most searched among sous vide brands worldwide, with an estimated 845K branded searches and 57% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Sous vide brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/sous-vide-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sous-vide-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.