---
title: "Soup brands: Which brands are most popular in search?"
description: "Compare the soup brands people buy. Share of Search among Covent Garden, Campbell's, Heinz, Progresso, Amy's, Continental and Baxter's, the soup brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/soup-brands"
publisher: "Brandwave"
---

# Soup brands: Which brands are most popular in search?

Compare the soup brands people buy. Share of Search among Covent Garden, Campbell's, Heinz, Progresso, Amy's, Continental and Baxter's, the soup brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Soup brands
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Covent Garden, 78.3%

## Which brand is most popular in search among soup brands worldwide?

- In August 2026, Covent Garden was the most searched among soup brands worldwide, with an estimated 1.8M branded searches and 78.3% estimated Share of Search within this set.
- Campbell's is in 2nd place, 67.8 percentage points behind at 10.5% Share of Search.
- Across the 11 months ending August 2026, Covent Garden’s estimated Share of Search among soup brands worldwide increased from 70.9% to 78.3%.
- Across the 11 months ending August 2026, Campbell's’ estimated Share of Search among soup brands worldwide decreased from 14.2% to 10.5%.
- Across the 11 months ending August 2026, Heinz’s estimated Share of Search among soup brands worldwide decreased from 9.5% to 7.1%.
- Across the 11 months ending August 2026, Progresso’s estimated Share of Search among soup brands worldwide decreased from 4.3% to 3.2%.
- Across the 11 months ending August 2026, Covent Garden’s estimated Share of Search among soup brands worldwide peaked at 83.3% in December 2025 and was lowest at 69.8% in January 2026.
- Across the 11 months ending August 2026, Campbell's’ estimated Share of Search among soup brands worldwide peaked at 17.6% in November 2025 and was lowest at 9.2% in December 2025.
- Across the 11 months ending August 2026, Heinz’s estimated Share of Search among soup brands worldwide peaked at 9.5% in October 2025 and was lowest at 4.1% in December 2025.
- Across the 11 months ending August 2026, Progresso’s estimated Share of Search among soup brands worldwide peaked at 5.2% in June 2026 and was lowest at 2.8% in December 2025.
- Across the 11 months ending August 2026, Continental rose from 7th to 6th among soup brands worldwide.
- Across the 11 months ending August 2026, Baxter's fell from 6th to 7th among soup brands worldwide.
- Across the 11 months ending August 2026, Amy's held steady: its estimated Share of Search among soup brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Covent Garden vs Campbell's: compare search popularity](/demand/global-en/compare/campbells-vs-covent-garden): 78.3% against 10.5% Share of Search.
- [Covent Garden vs Heinz: compare search popularity](/demand/global-en/compare/covent-garden-vs-heinz): 78.3% against 7.1% Share of Search.
- [Covent Garden vs Progresso: compare search popularity](/demand/global-en/compare/covent-garden-vs-progresso): 78.3% against 3.2% Share of Search.
- [Campbell's vs Heinz: compare search popularity](/demand/global-en/compare/campbells-vs-heinz): 10.5% against 7.1% Share of Search.
- [Campbell's vs Progresso: compare search popularity](/demand/global-en/compare/campbells-vs-progresso): 10.5% against 3.2% Share of Search.
- [Heinz vs Progresso: compare search popularity](/demand/global-en/compare/heinz-vs-progresso): 7.1% against 3.2% Share of Search.

## How did search popularity change for soup brands worldwide in August 2026?

- In August 2026, Covent Garden gained estimated Share of Search among soup brands worldwide, from 75.7% to 78.3%.
- In August 2026, Campbell's lost estimated Share of Search among soup brands worldwide, from 12.4% to 10.5%.
- In August 2026, Progresso lost estimated Share of Search among soup brands worldwide, from 3.7% to 3.2%.
- Estimated monthly branded searches for Continental worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.
- Estimated monthly branded searches for Baxter's worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026.
- Estimated monthly branded searches for Heinz worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Covent Garden | 78.3% | 1.8M | +22.0% | Covent Garden |
| 2 | Campbell's | 10.5% | 246K | 0.0% | Campbell's |
| 3 | Heinz | 7.1% | 165K | +22.2% | Heinz |
| 4 | Progresso | 3.2% | 74K | 0.0% | Progresso |
| 5 | Amy's | 0.77% | 18.1K | -18.5% | Amy's |
| 6 | Continental | 0.1% | 2.4K | 0.0% | Unilever |
| 7 | Baxter's | 0.07% | 1.6K | +23.1% | Baxter's |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Covent Garden | 1.5M | 70.9% | 1 |
| Oct 2025 | Campbell's | 301K | 14.2% | 2 |
| Oct 2025 | Heinz | 201K | 9.5% | 3 |
| Oct 2025 | Progresso | 90.5K | 4.3% | 4 |
| Oct 2025 | Amy's | 18.1K | 0.86% | 5 |
| Oct 2025 | Baxter's | 2.9K | 0.14% | 6 |
| Oct 2025 | Continental | 1.9K | 0.09% | 7 |
| Nov 2025 | Covent Garden | 1.8M | 71.5% | 1 |
| Nov 2025 | Campbell's | 450K | 17.6% | 2 |
| Nov 2025 | Heinz | 165K | 6.4% | 3 |
| Nov 2025 | Progresso | 90.5K | 3.5% | 4 |
| Nov 2025 | Amy's | 18.1K | 0.71% | 5 |
| Nov 2025 | Baxter's | 2.9K | 0.11% | 6 |
| Nov 2025 | Continental | 1.9K | 0.07% | 7 |
| Dec 2025 | Covent Garden | 2.7M | 83.3% | 1 |
| Dec 2025 | Campbell's | 301K | 9.2% | 2 |
| Dec 2025 | Heinz | 135K | 4.1% | 3 |
| Dec 2025 | Progresso | 90.5K | 2.8% | 4 |
| Dec 2025 | Amy's | 18.1K | 0.55% | 5 |
| Dec 2025 | Baxter's | 2.4K | 0.07% | 6 |
| Dec 2025 | Continental | 1.9K | 0.06% | 7 |
| Jan 2026 | Covent Garden | 1.2M | 69.8% | 1 |
| Jan 2026 | Campbell's | 246K | 14.1% | 2 |
| Jan 2026 | Heinz | 165K | 9.4% | 3 |
| Jan 2026 | Progresso | 90.5K | 5.2% | 4 |
| Jan 2026 | Amy's | 22.2K | 1.3% | 5 |
| Jan 2026 | Baxter's | 2.9K | 0.17% | 6 |
| Jan 2026 | Continental | 1.9K | 0.11% | 7 |
| Feb 2026 | Covent Garden | 1.2M | 71.9% | 1 |
| Feb 2026 | Campbell's | 246K | 14.5% | 2 |
| Feb 2026 | Heinz | 135K | 8% | 3 |
| Feb 2026 | Progresso | 74K | 4.4% | 4 |
| Feb 2026 | Amy's | 18.1K | 1.1% | 5 |
| Feb 2026 | Baxter's | 2.4K | 0.14% | 6 |
| Feb 2026 | Continental | 1.9K | 0.11% | 7 |
| Mar 2026 | Covent Garden | 1.2M | 69.8% | 1 |
| Mar 2026 | Campbell's | 246K | 14.1% | 2 |
| Mar 2026 | Heinz | 165K | 9.4% | 3 |
| Mar 2026 | Progresso | 90.5K | 5.2% | 4 |
| Mar 2026 | Amy's | 22.2K | 1.3% | 5 |
| Mar 2026 | Baxter's | 1.9K | 0.11% | 6 |
| Mar 2026 | Continental | 1.9K | 0.11% | 7 |
| Apr 2026 | Covent Garden | 1.5M | 73.8% | 1 |
| Apr 2026 | Campbell's | 246K | 12.1% | 2 |
| Apr 2026 | Heinz | 165K | 8.1% | 3 |
| Apr 2026 | Progresso | 90.5K | 4.5% | 4 |
| Apr 2026 | Amy's | 27.1K | 1.3% | 5 |
| Apr 2026 | Continental | 1.9K | 0.09% | 6 |
| Apr 2026 | Baxter's | 1.6K | 0.08% | 7 |
| May 2026 | Covent Garden | 1.5M | 74% | 1 |
| May 2026 | Campbell's | 246K | 12.1% | 2 |
| May 2026 | Heinz | 165K | 8.1% | 3 |
| May 2026 | Progresso | 90.5K | 4.5% | 4 |
| May 2026 | Amy's | 22.2K | 1.1% | 5 |
| May 2026 | Continental | 2.4K | 0.12% | 6 |
| May 2026 | Baxter's | 1.6K | 0.08% | 7 |
| Jun 2026 | Covent Garden | 1.2M | 70% | 1 |
| Jun 2026 | Campbell's | 246K | 14.1% | 2 |
| Jun 2026 | Heinz | 165K | 9.5% | 3 |
| Jun 2026 | Progresso | 90.5K | 5.2% | 4 |
| Jun 2026 | Amy's | 18.1K | 1% | 5 |
| Jun 2026 | Continental | 2.4K | 0.14% | 6 |
| Jun 2026 | Baxter's | 1.3K | 0.07% | 7 |
| Jul 2026 | Covent Garden | 1.5M | 75.7% | 1 |
| Jul 2026 | Campbell's | 246K | 12.4% | 2 |
| Jul 2026 | Heinz | 135K | 6.8% | 3 |
| Jul 2026 | Progresso | 74K | 3.7% | 4 |
| Jul 2026 | Amy's | 22.2K | 1.1% | 5 |
| Jul 2026 | Continental | 2.4K | 0.12% | 6 |
| Jul 2026 | Baxter's | 1.3K | 0.07% | 7 |
| Aug 2026 | Covent Garden | 1.8M | 78.3% | 1 |
| Aug 2026 | Campbell's | 246K | 10.5% | 2 |
| Aug 2026 | Heinz | 165K | 7.1% | 3 |
| Aug 2026 | Progresso | 74K | 3.2% | 4 |
| Aug 2026 | Amy's | 18.1K | 0.77% | 5 |
| Aug 2026 | Continental | 2.4K | 0.1% | 6 |
| Aug 2026 | Baxter's | 1.6K | 0.07% | 7 |
| Sep 2026 | Amy's | — | — | — |
| Sep 2026 | Baxter's | — | — | — |
| Sep 2026 | Campbell's | — | — | — |
| Sep 2026 | Continental | — | — | — |
| Sep 2026 | Covent Garden | — | — | — |
| Sep 2026 | Heinz | — | — | — |
| Sep 2026 | Progresso | — | — | — |

## What is being compared

- **Amy's**: Measured on the search term “amys kitchen”.
- **Baxter's**: Measured on the search term “baxters soup”.
- **Campbell's**: Measured on the search term “campbells”.
- **Continental**: Measured on the search term “continental soup”.
- **Covent Garden**: Measured on the search term “covent garden”.
- **Heinz**: Measured on the search term “heinz”.
- **Progresso**: Measured on the search term “progresso”.

- [Amy's](/demand/global-en/brands/amy-s)
- [Baxter's](/demand/global-en/brands/baxter-s)
- [Campbell's](/demand/global-en/brands/campbells)
- [Continental](/demand/global-en/brands/continental-foods)
- [Covent Garden](/demand/global-en/brands/covent-garden)
- [Heinz](/demand/global-en/brands/heinz)
- [Progresso](/demand/global-en/brands/progresso)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among soup brands worldwide?

In August 2026, Covent Garden was the most searched among soup brands worldwide, with an estimated 1.8M branded searches and 78.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Soup brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/soup-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/soup-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.