---
title: "Campbell's vs Maggi: Which is searched more?"
description: "Which is more popular in search, Campbell's or Maggi? Compare estimated monthly branded-search demand and Share of Search inside the Soup and stock brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/soup-and-stock-brands/compare/campbells-vs-maggi"
publisher: "Brandwave"
---

# Campbell's vs Maggi: Which is searched more?

Which is more popular in search, Campbell's or Maggi? Compare estimated monthly branded-search demand and Share of Search inside the Soup and stock brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Campbell's and Maggi
- **Competitive set**: Soup and stock brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Campbell's Share of Search**: 44%
- **Maggi Share of Search**: 55.7%

## Which is more popular in search, Campbell's or Maggi?

- In September 2026, Maggi had more branded searches than Campbell's among soup and stock brands worldwide. Maggi was estimated to have 450K branded searches compared to Campbell's’ 356K, and held a 55.7% Share of Search versus Campbell's’ 44%.
- The lead changed hands once in the 12 months ending September 2026: Maggi took it in January 2026.
- Across the 12 months ending September 2026, Campbell's’ estimated Share of Search among soup and stock brands worldwide moved from 52.6% to 44%, and its estimated monthly branded searches moved from 411K to 356K.
- Across the 12 months ending September 2026, Maggi’s estimated Share of Search among soup and stock brands worldwide moved from 47.1% to 55.7%, and its estimated monthly branded searches moved from 368K to 450K.

## How did search popularity change for soup and stock brands worldwide in September 2026?

- In September 2026, Campbell's gained estimated Share of Search among soup and stock brands worldwide, from 41.4% to 44%.
- In September 2026, Maggi lost estimated Share of Search among soup and stock brands worldwide, from 58.3% to 55.7%.

## Month by month

| Month | Campbell's estimated searches | Campbell's Share of Search | Campbell's rank | Maggi estimated searches | Maggi Share of Search | Maggi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 411K | 52.6% | 1 | 368K | 47.1% | 2 |
| Nov 2025 | 1.1M | 75.2% | 1 | 368K | 24.7% | 2 |
| Dec 2025 | 547K | 59.7% | 1 | 368K | 40.1% | 2 |
| Jan 2026 | 381K | 45.7% | 2 | 450K | 54% | 1 |
| Feb 2026 | 356K | 49% | 2 | 368K | 50.7% | 1 |
| Mar 2026 | 356K | 44.1% | 2 | 450K | 55.7% | 1 |
| Apr 2026 | 337K | 47.6% | 2 | 368K | 52.1% | 1 |
| May 2026 | 337K | 42.7% | 2 | 450K | 57% | 1 |
| Jun 2026 | 320K | 46.3% | 2 | 368K | 53.3% | 1 |
| Jul 2026 | 320K | 46.3% | 2 | 368K | 53.3% | 1 |
| Aug 2026 | 320K | 41.4% | 2 | 450K | 58.3% | 1 |
| Sep 2026 | 356K | 44% | 2 | 450K | 55.7% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Campbell's’ and Maggi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Campbell's**: Measured on the search terms “campbell s” and “campbells”, summed into one figure.
- **Maggi**: Measured on the search term “maggi”.

- [Campbell's profile](/demand/global-en/brands/campbells)
- [Maggi profile](/demand/global-en/brands/maggi)
- [All soup and stock brands worldwide](/demand/global-en/categories/soup-and-stock-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Campbell's or Maggi?

In September 2026, Maggi had more branded searches than Campbell's among soup and stock brands worldwide. Maggi was estimated to have 450K branded searches compared to Campbell's’ 356K, and held a 55.7% Share of Search versus Campbell's’ 44%.

## Cite this page

Brandwave. "Campbell's vs Maggi: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/soup-and-stock-brands/compare/campbells-vs-maggi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/soup-and-stock-brands/compare/campbells-vs-maggi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.