--- title: "Soup and stock brands: Which are searched most?" description: "Compare the soup, stock and gravy brands people cook. Share of Search among Maggi, Campbell's and Continental, the soup and stock brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/soup-and-stock-brands" publisher: "Brandwave" --- # Soup and stock brands: Which are searched most? Compare the soup, stock and gravy brands people cook. Share of Search among Maggi, Campbell's and Continental, the soup and stock brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Soup and stock brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Maggi, 55.7% ## Which brand is most popular in search among soup and stock brands worldwide? - In September 2026, Maggi was the most searched among soup and stock brands worldwide, with an estimated 450K branded searches and 55.7% estimated Share of Search within this set. - Campbell's is in 2nd place, 11.6 percentage points behind at 44% Share of Search. - Across the 12 months ending September 2026, Maggi’s estimated Share of Search among soup and stock brands worldwide increased from 47.1% to 55.7%. - Across the 12 months ending September 2026, Campbell's’ estimated Share of Search among soup and stock brands worldwide decreased from 52.6% to 44%. - Across the 12 months ending September 2026, Maggi’s estimated Share of Search among soup and stock brands worldwide peaked at 58.3% in August 2026 and was lowest at 24.7% in November 2025. - Across the 12 months ending September 2026, Campbell's’ estimated Share of Search among soup and stock brands worldwide peaked at 75.2% in November 2025 and was lowest at 41.4% in August 2026. - Across the 12 months ending September 2026, Maggi rose from 2nd to 1st among soup and stock brands worldwide. - Across the 12 months ending September 2026, Campbell's fell from 1st to 2nd among soup and stock brands worldwide. - Across the 12 months ending September 2026, Continental held steady: its estimated Share of Search among soup and stock brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Maggi vs Campbell's: compare search popularity](/demand/global-en/compare/campbells-vs-maggi): 55.7% against 44% Share of Search. ## How did search popularity change for soup and stock brands worldwide in September 2026? - In September 2026, Campbell's gained estimated Share of Search among soup and stock brands worldwide, from 41.4% to 44%. - In September 2026, Maggi lost estimated Share of Search among soup and stock brands worldwide, from 58.3% to 55.7%. - Estimated monthly branded searches for Continental worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Maggi | 55.7% | 450K | 0.0% | Nestlé | | 2 | Campbell's | 44% | 356K | +11.3% | Campbell's | | 3 | Continental | 0.3% | 2.4K | 0.0% | Unilever | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Campbell's | 411K | 52.6% | 1 | | Oct 2025 | Maggi | 368K | 47.1% | 2 | | Oct 2025 | Continental | 1.9K | 0.24% | 3 | | Nov 2025 | Campbell's | 1.1M | 75.2% | 1 | | Nov 2025 | Maggi | 368K | 24.7% | 2 | | Nov 2025 | Continental | 1.9K | 0.13% | 3 | | Dec 2025 | Campbell's | 547K | 59.7% | 1 | | Dec 2025 | Maggi | 368K | 40.1% | 2 | | Dec 2025 | Continental | 1.9K | 0.21% | 3 | | Jan 2026 | Maggi | 450K | 54% | 1 | | Jan 2026 | Campbell's | 381K | 45.7% | 2 | | Jan 2026 | Continental | 1.9K | 0.23% | 3 | | Feb 2026 | Maggi | 368K | 50.7% | 1 | | Feb 2026 | Campbell's | 356K | 49% | 2 | | Feb 2026 | Continental | 1.9K | 0.26% | 3 | | Mar 2026 | Maggi | 450K | 55.7% | 1 | | Mar 2026 | Campbell's | 356K | 44.1% | 2 | | Mar 2026 | Continental | 1.9K | 0.24% | 3 | | Apr 2026 | Maggi | 368K | 52.1% | 1 | | Apr 2026 | Campbell's | 337K | 47.6% | 2 | | Apr 2026 | Continental | 1.9K | 0.27% | 3 | | May 2026 | Maggi | 450K | 57% | 1 | | May 2026 | Campbell's | 337K | 42.7% | 2 | | May 2026 | Continental | 2.4K | 0.3% | 3 | | Jun 2026 | Maggi | 368K | 53.3% | 1 | | Jun 2026 | Campbell's | 320K | 46.3% | 2 | | Jun 2026 | Continental | 2.4K | 0.35% | 3 | | Jul 2026 | Maggi | 368K | 53.3% | 1 | | Jul 2026 | Campbell's | 320K | 46.3% | 2 | | Jul 2026 | Continental | 2.4K | 0.35% | 3 | | Aug 2026 | Maggi | 450K | 58.3% | 1 | | Aug 2026 | Campbell's | 320K | 41.4% | 2 | | Aug 2026 | Continental | 2.4K | 0.31% | 3 | | Sep 2026 | Maggi | 450K | 55.7% | 1 | | Sep 2026 | Campbell's | 356K | 44% | 2 | | Sep 2026 | Continental | 2.4K | 0.3% | 3 | ## What is being compared - **Campbell's**: Measured on the search terms “campbell s” and “campbells”, summed into one figure. - **Continental**: Measured on the search term “continental soup”. - **Maggi**: Measured on the search term “maggi”. - [Campbell's](/demand/global-en/brands/campbells) - [Continental](/demand/global-en/brands/continental-foods) - [Maggi](/demand/global-en/brands/maggi) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among soup and stock brands worldwide? In September 2026, Maggi was the most searched among soup and stock brands worldwide, with an estimated 450K branded searches and 55.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Soup and stock brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/soup-and-stock-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/soup-and-stock-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.