---
title: "Soundbar brands: Which are searched most?"
description: "Compare the soundbar brands people buy. Share of Search among JBL, Bose, Sonos, LG and Samsung, the soundbar brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/soundbar-brands"
publisher: "Brandwave"
---

# Soundbar brands: Which are searched most?

Compare the soundbar brands people buy. Share of Search among JBL, Bose, Sonos, LG and Samsung, the soundbar brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Soundbar brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: JBL, 43.7%

## Which brand is most popular in search among soundbar brands worldwide?

- In August 2026, JBL was the most searched among soundbar brands worldwide, with an estimated 2.2M branded searches and 43.7% estimated Share of Search within this set.
- Bose is in 2nd place, 22.9 percentage points behind at 20.9% Share of Search.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among soundbar brands worldwide decreased from 8.8% to 8.2%.
- Across the 11 months ending August 2026, JBL’s estimated Share of Search among soundbar brands worldwide peaked at 53.2% in April 2026 and was lowest at 40% in March 2026.
- Across the 11 months ending August 2026, Bose’s estimated Share of Search among soundbar brands worldwide peaked at 23.7% in November 2025 and was lowest at 17% in April 2026.
- Across the 11 months ending August 2026, Sonos’ estimated Share of Search among soundbar brands worldwide peaked at 19.2% in March 2026 and was lowest at 14.6% in April 2026.
- Across the 11 months ending August 2026, LG’s estimated Share of Search among soundbar brands worldwide peaked at 13.4% in March 2026 and was lowest at 6.1% in November 2025.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among soundbar brands worldwide peaked at 8.8% in February 2026 and was lowest at 5.7% in December 2025.
- Across the 11 months ending August 2026, JBL, Bose, Sonos and LG held steady: their estimated Share of Search among soundbar brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [JBL vs Bose: compare search popularity](/demand/global-en/compare/bose-vs-jbl): 43.7% against 20.9% Share of Search.
- [JBL vs Sonos: compare search popularity](/demand/global-en/compare/jbl-vs-sonos): 43.7% against 17.1% Share of Search.
- [JBL vs LG: compare search popularity](/demand/global-en/compare/jbl-vs-lg): 43.7% against 10% Share of Search.
- [JBL vs Samsung: compare search popularity](/demand/global-en/compare/jbl-vs-samsung): 43.7% against 8.2% Share of Search.
- [Bose vs Sonos: compare search popularity](/demand/global-en/compare/bose-vs-sonos): 20.9% against 17.1% Share of Search.
- [Bose vs LG: compare search popularity](/demand/global-en/compare/bose-vs-lg): 20.9% against 10% Share of Search.
- [Bose vs Samsung: compare search popularity](/demand/global-en/compare/bose-vs-samsung): 20.9% against 8.2% Share of Search.
- [Sonos vs LG: compare search popularity](/demand/global-en/compare/lg-vs-sonos): 17.1% against 10% Share of Search.
- [Sonos vs Samsung: compare search popularity](/demand/global-en/compare/samsung-vs-sonos): 17.1% against 8.2% Share of Search.
- [LG vs Samsung: compare search popularity](/demand/global-en/compare/lg-vs-samsung): 10% against 8.2% Share of Search.

## How did search popularity change for soundbar brands worldwide in August 2026?

- In August 2026, Sonos gained estimated Share of Search among soundbar brands worldwide, from 15.9% to 17.1%.
- In August 2026, Bose gained estimated Share of Search among soundbar brands worldwide, from 19.9% to 20.9%.
- In August 2026, LG gained estimated Share of Search among soundbar brands worldwide, from 9.1% to 10%.
- In August 2026, JBL lost estimated Share of Search among soundbar brands worldwide, from 47.2% to 43.7%.
- Samsung’s estimated Share of Search among soundbar brands worldwide has gained ground for 3 months in a row, from 7.2% to 8.2% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | JBL | 43.7% | 2.2M | 0.0% | JBL |
| 2 | Bose | 20.9% | 1.1M | +13.2% | Bose |
| 3 | Sonos | 17.1% | 877K | +16.3% | Sonos |
| 4 | LG | 10% | 513K | +19.0% | LG |
| 5 | Samsung | 8.2% | 422K | +12.0% | Samsung |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | JBL | 2.2M | 43.4% | 1 |
| Oct 2025 | Bose | 1.1M | 20.7% | 2 |
| Oct 2025 | Sonos | 877K | 17% | 3 |
| Oct 2025 | LG | 522K | 10.1% | 4 |
| Oct 2025 | Samsung | 452K | 8.8% | 5 |
| Nov 2025 | JBL | 3.4M | 46.2% | 1 |
| Nov 2025 | Bose | 1.7M | 23.7% | 2 |
| Nov 2025 | Sonos | 1.3M | 18% | 3 |
| Nov 2025 | LG | 445K | 6.1% | 4 |
| Nov 2025 | Samsung | 431K | 5.9% | 5 |
| Dec 2025 | JBL | 3.4M | 48.2% | 1 |
| Dec 2025 | Bose | 1.6M | 23.7% | 2 |
| Dec 2025 | Sonos | 1.1M | 16.1% | 3 |
| Dec 2025 | LG | 440K | 6.3% | 4 |
| Dec 2025 | Samsung | 397K | 5.7% | 5 |
| Jan 2026 | JBL | 2.7M | 49.3% | 1 |
| Jan 2026 | Bose | 1M | 18.3% | 2 |
| Jan 2026 | Sonos | 877K | 15.8% | 3 |
| Jan 2026 | LG | 522K | 9.4% | 4 |
| Jan 2026 | Samsung | 397K | 7.1% | 5 |
| Feb 2026 | JBL | 1.8M | 42.8% | 1 |
| Feb 2026 | Bose | 836K | 19.6% | 2 |
| Feb 2026 | Sonos | 717K | 16.8% | 3 |
| Feb 2026 | LG | 513K | 12% | 4 |
| Feb 2026 | Samsung | 377K | 8.8% | 5 |
| Mar 2026 | JBL | 1.8M | 40% | 1 |
| Mar 2026 | Bose | 877K | 19.2% | 2 |
| Mar 2026 | Sonos | 877K | 19.2% | 3 |
| Mar 2026 | LG | 613K | 13.4% | 4 |
| Mar 2026 | Samsung | 377K | 8.2% | 5 |
| Apr 2026 | JBL | 2.7M | 53.2% | 1 |
| Apr 2026 | Bose | 876K | 17% | 2 |
| Apr 2026 | Sonos | 754K | 14.6% | 3 |
| Apr 2026 | LG | 431K | 8.4% | 4 |
| Apr 2026 | Samsung | 352K | 6.8% | 5 |
| May 2026 | JBL | 2.2M | 46.1% | 1 |
| May 2026 | Bose | 946K | 19.5% | 2 |
| May 2026 | Sonos | 891K | 18.3% | 3 |
| May 2026 | LG | 431K | 8.9% | 4 |
| May 2026 | Samsung | 352K | 7.2% | 5 |
| Jun 2026 | JBL | 2.2M | 47.5% | 1 |
| Jun 2026 | Bose | 938K | 19.9% | 2 |
| Jun 2026 | Sonos | 760K | 16.1% | 3 |
| Jun 2026 | LG | 431K | 9.1% | 4 |
| Jun 2026 | Samsung | 352K | 7.4% | 5 |
| Jul 2026 | JBL | 2.2M | 47.2% | 1 |
| Jul 2026 | Bose | 945K | 19.9% | 2 |
| Jul 2026 | Sonos | 754K | 15.9% | 3 |
| Jul 2026 | LG | 431K | 9.1% | 4 |
| Jul 2026 | Samsung | 377K | 7.9% | 5 |
| Aug 2026 | JBL | 2.2M | 43.7% | 1 |
| Aug 2026 | Bose | 1.1M | 20.9% | 2 |
| Aug 2026 | Sonos | 877K | 17.1% | 3 |
| Aug 2026 | LG | 513K | 10% | 4 |
| Aug 2026 | Samsung | 422K | 8.2% | 5 |
| Sep 2026 | Bose | — | — | — |
| Sep 2026 | JBL | — | — | — |
| Sep 2026 | LG | — | — | — |
| Sep 2026 | Samsung | — | — | — |
| Sep 2026 | Sonos | — | — | — |

## What is being compared

- **Bose**: Measured on the search terms “bluetooth speaker bose”, “bose bluetooth speaker”, “bose com”, “bose headphone”, “bose quietcomfort”, “bose soundlink”, “bose speaker”, “headphone bose” and “speaker bose”, summed into one figure.
- **JBL**: Measured on the search term “jbl”.
- **LG**: Measured on the search terms “lg com”, “lg washer” and “lg washing machine”, summed into one figure.
- **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure.
- **Sonos**: Measured on the search terms “bluetooth speaker sonos”, “sonos”, “sonos com”, “sonos move”, “sonos roam” and “sonos speaker”, summed into one figure.

- [Bose](/demand/global-en/brands/bose)
- [JBL](/demand/global-en/brands/jbl)
- [LG](/demand/global-en/brands/lg)
- [Samsung](/demand/global-en/brands/samsung)
- [Sonos](/demand/global-en/brands/sonos)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among soundbar brands worldwide?

In August 2026, JBL was the most searched among soundbar brands worldwide, with an estimated 2.2M branded searches and 43.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Soundbar brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/soundbar-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/soundbar-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.