--- title: "Carhartt vs Rab: Which is searched more?" description: "Is Carhartt or Rab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Softshell jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/softshell-jacket-brands/compare/carhartt-vs-rab" publisher: "Brandwave" --- # Carhartt vs Rab: Which is searched more? Is Carhartt or Rab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Softshell jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Carhartt and Rab - **Competitive set**: Softshell jacket brands - **Market**: Global - **Month measured**: Sep 2026 - **Carhartt Share of Search**: 13.3% - **Rab Share of Search**: 10.9% ## Is Carhartt or Rab more popular in search? - In September 2026, Carhartt had more branded searches than Rab among softshell jacket brands worldwide. Carhartt had about 450,000 branded searches, while Rab had 368,000. Carhartt made up 13.3% of all softshell jacket brand searches we track, and Rab accounted for 10.9%. - The lead changed hands 2 times in the 12 months ending September 2026: Rab took it in April 2026, Carhartt took it in September 2026. - Across the 12 months ending September 2026, Carhartt’s share of searches among softshell jacket brands worldwide moved from 19% to 13.3%, and its estimated monthly branded searches moved from 823K to 450K. - Across the 12 months ending September 2026, Rab’s share of searches among softshell jacket brands worldwide moved from 6.9% to 10.9%, and its estimated monthly branded searches moved from 301K to 368K. ## Top softshell jacket brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rab was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Carhartt did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Arc'teryx | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Outdoor Research | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Rab | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Mammut | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Columbia | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Carhartt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about softshell jacket brands - Asked ChatGPT "Which softshell jacket brand should I buy?": 1. Arc'teryx, 2. Outdoor Research, 3. Rab - Asked ChatGPT "What are the best softshell jacket brands?": 1. Arc'teryx, 2. Outdoor Research, 3. Rab, 4. Mammut, 5. Columbia - Asked ChatGPT "What's the best softshell jacket brand for outdoor layering?": 1. Arc'teryx, 2. Outdoor Research, 3. Rab - Searched Google, AI Overview "women's softshell jacket": 1. Columbia - Searched Google, AI Overview "men's softshell jacket": 1. Arc'teryx, 2. Outdoor Research, 3. Rab Not named in any answer: Carhartt. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for softshell jacket brands worldwide in September 2026? - In September 2026, Carhartt overtook Rab to rank 2nd among softshell jacket brands worldwide, with 13.3% of the searches. - In September 2026, Rab lost share of searches among softshell jacket brands worldwide, from 13.4% to 10.9%. ## Month by month | Month | Carhartt estimated searches | Carhartt Share of Search | Carhartt rank | Rab estimated searches | Rab Share of Search | Rab rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 823K | 19% | 2 | 301K | 6.9% | 4 | | Nov 2025 | 1.5M | 21.8% | 2 | 368K | 5.4% | 4 | | Dec 2025 | 1.5M | 22.3% | 2 | 301K | 4.5% | 4 | | Jan 2026 | 823K | 16% | 2 | 368K | 7.2% | 4 | | Feb 2026 | 450K | 12.9% | 2 | 368K | 10.6% | 3 | | Mar 2026 | 301K | 11% | 2 | 301K | 11% | 3 | | Apr 2026 | 201K | 8.8% | 3 | 301K | 13.2% | 2 | | May 2026 | 165K | 7.4% | 4 | 301K | 13.5% | 2 | | Jun 2026 | 165K | 7.4% | 4 | 301K | 13.6% | 2 | | Jul 2026 | 165K | 7.2% | 4 | 368K | 16.1% | 2 | | Aug 2026 | 246K | 9% | 3 | 368K | 13.4% | 2 | | Sep 2026 | 450K | 13.3% | 2 | 368K | 10.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Carhartt’s and Rab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Carhartt**: Measured on the search term “carhartt jacket”. - **Rab**: Measured on the search term “rab”. - [Carhartt profile](/demand/global-en/brands/carhartt) - [Rab profile](/demand/global-en/brands/rab) - [All softshell jacket brands worldwide](/demand/global-en/categories/softshell-jacket-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Carhartt or Rab more popular in search? In September 2026, Carhartt had more branded searches than Rab among softshell jacket brands worldwide. Carhartt had about 450,000 branded searches, while Rab had 368,000. Carhartt made up 13.3% of all softshell jacket brand searches we track, and Rab accounted for 10.9%. ## Cite this page Brandwave. "Carhartt vs Rab: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/softshell-jacket-brands/compare/carhartt-vs-rab This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/softshell-jacket-brands/compare/carhartt-vs-rab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.