---
title: "Soft drink brands: Which brands are most popular in search?"
description: "Compare the soft drink brands people buy. Share of Search among Coca-Cola, Pepsi, Sprite, Fanta and 7Up, the soft drink brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/soft-drink-brands"
publisher: "Brandwave"
---

# Soft drink brands: Which brands are most popular in search?

Compare the soft drink brands people buy. Share of Search among Coca-Cola, Pepsi, Sprite, Fanta and 7Up, the soft drink brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Soft drink brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Coca-Cola, 62.3%

## Which brand is most popular in search among soft drink brands worldwide?

- In August 2026, Coca-Cola was the most searched among soft drink brands worldwide, with an estimated 3.8M branded searches and 62.3% estimated Share of Search within this set.
- Pepsi is in 2nd place, 48.8 percentage points behind at 13.5% Share of Search.
- Across the 11 months ending August 2026, Coca-Cola’s estimated Share of Search among soft drink brands worldwide increased from 60.2% to 62.3%.
- Across the 11 months ending August 2026, Pepsi’s estimated Share of Search among soft drink brands worldwide decreased from 15.5% to 13.5%.
- Across the 11 months ending August 2026, Sprite’s estimated Share of Search among soft drink brands worldwide increased from 12.7% to 13.5%.
- Across the 11 months ending August 2026, Fanta’s estimated Share of Search among soft drink brands worldwide decreased from 8.5% to 7.4%.
- Across the 11 months ending August 2026, Coca-Cola’s estimated Share of Search among soft drink brands worldwide peaked at 75.4% in May 2026 and was lowest at 57% in January 2026.
- Across the 11 months ending August 2026, Pepsi’s estimated Share of Search among soft drink brands worldwide peaked at 18.2% in November 2025 and was lowest at 9.3% in June 2026.
- Across the 11 months ending August 2026, Sprite’s estimated Share of Search among soft drink brands worldwide peaked at 15% in December 2025 and was lowest at 7.6% in June 2026.
- Across the 11 months ending August 2026, Fanta’s estimated Share of Search among soft drink brands worldwide peaked at 8.5% in October 2025 and was lowest at 5.1% in June 2026.
- Across the 11 months ending August 2026, 7Up’s estimated Share of Search among soft drink brands worldwide peaked at 5.5% in July 2026 and was lowest at 2.3% in May 2026.
- Across the 11 months ending August 2026, 7Up held steady: its estimated Share of Search among soft drink brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Coca-Cola vs Pepsi: compare search popularity](/demand/global-en/compare/coca-cola-vs-pepsi): 62.3% against 13.5% Share of Search.
- [Coca-Cola vs Sprite: compare search popularity](/demand/global-en/compare/coca-cola-vs-sprite): 62.3% against 13.5% Share of Search.
- [Coca-Cola vs Fanta: compare search popularity](/demand/global-en/compare/coca-cola-vs-fanta): 62.3% against 7.4% Share of Search.
- [Coca-Cola vs 7Up: compare search popularity](/demand/global-en/compare/7up-vs-coca-cola): 62.3% against 3.3% Share of Search.
- [Pepsi vs Sprite: compare search popularity](/demand/global-en/compare/pepsi-vs-sprite): 13.5% Share of Search each.
- [Pepsi vs Fanta: compare search popularity](/demand/global-en/compare/fanta-vs-pepsi): 13.5% against 7.4% Share of Search.
- [Pepsi vs 7Up: compare search popularity](/demand/global-en/compare/7up-vs-pepsi): 13.5% against 3.3% Share of Search.
- [Sprite vs Fanta: compare search popularity](/demand/global-en/compare/fanta-vs-sprite): 13.5% against 7.4% Share of Search.
- [Sprite vs 7Up: compare search popularity](/demand/global-en/compare/7up-vs-sprite): 13.5% against 3.3% Share of Search.
- [Fanta vs 7Up: compare search popularity](/demand/global-en/compare/7up-vs-fanta): 7.4% against 3.3% Share of Search.

## How did search popularity change for soft drink brands worldwide in August 2026?

- In August 2026, Fanta overtook 7Up to rank 4th among soft drink brands worldwide, at 7.4%.
- In August 2026, Sprite gained estimated Share of Search among soft drink brands worldwide, from 10.1% to 13.5%.
- In August 2026, Pepsi gained estimated Share of Search among soft drink brands worldwide, from 12.3% to 13.5%.
- In August 2026, Coca-Cola lost estimated Share of Search among soft drink brands worldwide, from 66.6% to 62.3%.
- In August 2026, 7Up lost estimated Share of Search among soft drink brands worldwide, from 5.5% to 3.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Coca-Cola | 62.3% | 3.8M | -14.8% | The Coca-Cola Company |
| 2 | Pepsi | 13.5% | 823K | 0.0% | Pepsi |
| 3 | Sprite | 13.5% | 823K | +22.3% | Sprite |
| 4 | Fanta | 7.4% | 450K | +22.3% | Fanta |
| 5 | 7Up | 3.3% | 201K | -45.4% | 7Up |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Coca-Cola | 3.2M | 60.2% | 1 |
| Oct 2025 | Pepsi | 823K | 15.5% | 2 |
| Oct 2025 | Sprite | 673K | 12.7% | 3 |
| Oct 2025 | Fanta | 450K | 8.5% | 4 |
| Oct 2025 | 7Up | 165K | 3.1% | 5 |
| Nov 2025 | Coca-Cola | 2.6M | 57.8% | 1 |
| Nov 2025 | Pepsi | 823K | 18.2% | 2 |
| Nov 2025 | Sprite | 550K | 12.2% | 3 |
| Nov 2025 | Fanta | 368K | 8.2% | 4 |
| Nov 2025 | 7Up | 165K | 3.7% | 5 |
| Dec 2025 | Coca-Cola | 2.6M | 58.1% | 1 |
| Dec 2025 | Pepsi | 673K | 15% | 2 |
| Dec 2025 | Sprite | 673K | 15% | 3 |
| Dec 2025 | Fanta | 368K | 8.2% | 4 |
| Dec 2025 | 7Up | 165K | 3.7% | 5 |
| Jan 2026 | Coca-Cola | 2.7M | 57% | 1 |
| Jan 2026 | Pepsi | 823K | 17.4% | 2 |
| Jan 2026 | Sprite | 673K | 14.3% | 3 |
| Jan 2026 | Fanta | 368K | 7.8% | 4 |
| Jan 2026 | 7Up | 165K | 3.5% | 5 |
| Feb 2026 | Coca-Cola | 2.6M | 57.8% | 1 |
| Feb 2026 | Pepsi | 823K | 18.2% | 2 |
| Feb 2026 | Sprite | 550K | 12.2% | 3 |
| Feb 2026 | Fanta | 368K | 8.2% | 4 |
| Feb 2026 | 7Up | 165K | 3.7% | 5 |
| Mar 2026 | Coca-Cola | 3.2M | 60.2% | 1 |
| Mar 2026 | Pepsi | 823K | 15.5% | 2 |
| Mar 2026 | Sprite | 673K | 12.7% | 3 |
| Mar 2026 | Fanta | 450K | 8.5% | 4 |
| Mar 2026 | 7Up | 165K | 3.1% | 5 |
| Apr 2026 | Coca-Cola | 3.2M | 59.8% | 1 |
| Apr 2026 | Pepsi | 823K | 15.4% | 2 |
| Apr 2026 | Sprite | 673K | 12.6% | 3 |
| Apr 2026 | Fanta | 450K | 8.4% | 4 |
| Apr 2026 | 7Up | 201K | 3.8% | 5 |
| May 2026 | Coca-Cola | 6.6M | 75.4% | 1 |
| May 2026 | Pepsi | 823K | 9.4% | 2 |
| May 2026 | Sprite | 673K | 7.7% | 3 |
| May 2026 | Fanta | 450K | 5.2% | 4 |
| May 2026 | 7Up | 201K | 2.3% | 5 |
| Jun 2026 | Coca-Cola | 6.6M | 74.5% | 1 |
| Jun 2026 | Pepsi | 823K | 9.3% | 2 |
| Jun 2026 | Sprite | 673K | 7.6% | 3 |
| Jun 2026 | Fanta | 450K | 5.1% | 4 |
| Jun 2026 | 7Up | 301K | 3.4% | 5 |
| Jul 2026 | Coca-Cola | 4.5M | 66.6% | 1 |
| Jul 2026 | Pepsi | 823K | 12.3% | 2 |
| Jul 2026 | Sprite | 673K | 10.1% | 3 |
| Jul 2026 | 7Up | 368K | 5.5% | 4 |
| Jul 2026 | Fanta | 368K | 5.5% | 5 |
| Aug 2026 | Coca-Cola | 3.8M | 62.3% | 1 |
| Aug 2026 | Pepsi | 823K | 13.5% | 2 |
| Aug 2026 | Sprite | 823K | 13.5% | 3 |
| Aug 2026 | Fanta | 450K | 7.4% | 4 |
| Aug 2026 | 7Up | 201K | 3.3% | 5 |
| Sep 2026 | 7Up | — | — | — |
| Sep 2026 | Coca-Cola | — | — | — |
| Sep 2026 | Fanta | — | — | — |
| Sep 2026 | Pepsi | — | — | — |
| Sep 2026 | Sprite | — | — | — |

## What is being compared

- **7Up**: Measured on the search term “7up”.
- **Coca-Cola**: Measured on the search terms “coca cola” and “coke”, summed into one figure.
- **Fanta**: Measured on the search term “fanta”.
- **Pepsi**: Measured on the search term “pepsi”.
- **Sprite**: Measured on the search term “sprite”.

- [7Up](/demand/global-en/brands/7up)
- [Coca-Cola](/demand/global-en/brands/coca-cola)
- [Fanta](/demand/global-en/brands/fanta)
- [Pepsi](/demand/global-en/brands/pepsi)
- [Sprite](/demand/global-en/brands/sprite)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among soft drink brands worldwide?

In August 2026, Coca-Cola was the most searched among soft drink brands worldwide, with an estimated 3.8M branded searches and 62.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Soft drink brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/soft-drink-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/soft-drink-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.