--- title: "Craftsman vs Snap-on: Which is searched more?" description: "Is Craftsman or Snap-on more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Socket set brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/socket-set-brands/compare/craftsman-vs-snap-on" publisher: "Brandwave" --- # Craftsman vs Snap-on: Which is searched more? Is Craftsman or Snap-on more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Socket set brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Craftsman and Snap-on - **Competitive set**: Socket set brands - **Market**: Global - **Month measured**: Sep 2026 - **Craftsman Share of Search**: 40.3% - **Snap-on Share of Search**: 40.3% ## Is Craftsman or Snap-on more popular in search? - In September 2026, Craftsman and Snap-on were level in searches among socket set brands worldwide, with an estimated 301K branded searches each, at 40.3% of the total each. - The lead changed hands once in the 12 months ending September 2026: Craftsman took it in February 2026. - Across the 12 months ending September 2026, Craftsman’s share of searches among socket set brands worldwide moved from 36.4% to 40.3%, and its estimated monthly branded searches moved from 246K to 301K. - Across the 12 months ending September 2026, Snap-on’s share of searches among socket set brands worldwide moved from 44.6% to 40.3%, and its estimated monthly branded searches held steady at 301K. ## Top socket set brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Craftsman was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Snap-on was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Craftsman and Snap-on were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tekton | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Craftsman | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | GearWrench | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Snap-on | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Kincrome | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sidchrome | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about socket set brands - Asked ChatGPT "Which socket set brand should I buy?": 1. Tekton, 2. GearWrench, 3. Snap-on - Asked ChatGPT "What are the best socket set brands?": 1. Snap-on, 2. GearWrench, 3. Tekton, 4. Craftsman - Asked ChatGPT "What's the best socket set brand for a home toolkit?": 1. Craftsman, 2. Tekton, 3. GearWrench, 4. Snap-on - Searched Google, AI Overview "best socket set": 1. Craftsman, 2. Tekton, 3. GearWrench - Searched Google, AI Overview "mechanic socket set": 1. Craftsman Not named in any answer: Kincrome and Sidchrome. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for socket set brands worldwide in September 2026? - In September 2026, Snap-on gained share of searches among socket set brands worldwide, from 36.2% to 40.3%. - In September 2026, Craftsman lost share of searches among socket set brands worldwide, from 44.3% to 40.3%. ## Month by month | Month | Craftsman estimated searches | Craftsman Share of Search | Craftsman rank | Snap-on estimated searches | Snap-on Share of Search | Snap-on rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 36.4% | 2 | 301K | 44.6% | 1 | | Nov 2025 | 246K | 32.5% | 2 | 368K | 48.6% | 1 | | Dec 2025 | 301K | 40.6% | 1 | 301K | 40.6% | 2 | | Jan 2026 | 301K | 40.6% | 1 | 301K | 40.6% | 2 | | Feb 2026 | 368K | 46.1% | 1 | 301K | 37.7% | 2 | | Mar 2026 | 450K | 51.2% | 1 | 301K | 34.2% | 2 | | Apr 2026 | 368K | 46.1% | 1 | 301K | 37.7% | 2 | | May 2026 | 368K | 46.1% | 1 | 301K | 37.7% | 2 | | Jun 2026 | 368K | 49.6% | 1 | 246K | 33.1% | 2 | | Jul 2026 | 368K | 45.6% | 1 | 246K | 30.4% | 2 | | Aug 2026 | 368K | 44.3% | 1 | 301K | 36.2% | 2 | | Sep 2026 | 301K | 40.3% | 1 | 301K | 40.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Craftsman’s and Snap-on’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Craftsman**: Measured on the search term “craftsman”. - **Snap-on**: Measured on the search term “snap-on”. - [Craftsman profile](/demand/global-en/brands/craftsman) - [Snap-on profile](/demand/global-en/brands/snap-on) - [All socket set brands worldwide](/demand/global-en/categories/socket-set-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Craftsman or Snap-on more popular in search? In September 2026, Craftsman and Snap-on were level in searches among socket set brands worldwide, with an estimated 301K branded searches each, at 40.3% of the total each. ## Cite this page Brandwave. "Craftsman vs Snap-on: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/socket-set-brands/compare/craftsman-vs-snap-on This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/socket-set-brands/compare/craftsman-vs-snap-on. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.