--- title: "Craftsman vs Kincrome: Which is searched more?" description: "Is Craftsman or Kincrome more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Socket set brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/socket-set-brands/compare/craftsman-vs-kincrome" publisher: "Brandwave" --- # Craftsman vs Kincrome: Which is searched more? Is Craftsman or Kincrome more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Socket set brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Craftsman and Kincrome - **Competitive set**: Socket set brands - **Market**: Global - **Month measured**: Sep 2026 - **Craftsman Share of Search**: 40.3% - **Kincrome Share of Search**: 2.4% ## Is Craftsman or Kincrome more popular in search? - In September 2026, Craftsman had more branded searches than Kincrome among socket set brands worldwide. Craftsman had about 301,000 branded searches, while Kincrome had 18,100. Craftsman made up 40.3% of all socket set brand searches we track, and Kincrome accounted for 2.4%. - Craftsman was ahead of Kincrome in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Craftsman’s share of searches among socket set brands worldwide moved from 36.4% to 40.3%, and its estimated monthly branded searches moved from 246K to 301K. - Across the 12 months ending September 2026, Kincrome’s share of searches among socket set brands worldwide moved from 2.2% to 2.4%, and its estimated monthly branded searches moved from 14.8K to 18.1K. ## Top socket set brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Craftsman was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kincrome did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tekton | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Craftsman | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | GearWrench | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Snap-on | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Kincrome | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sidchrome | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about socket set brands - Asked ChatGPT "Which socket set brand should I buy?": 1. Tekton, 2. GearWrench, 3. Snap-on - Asked ChatGPT "What are the best socket set brands?": 1. Snap-on, 2. GearWrench, 3. Tekton, 4. Craftsman - Asked ChatGPT "What's the best socket set brand for a home toolkit?": 1. Craftsman, 2. Tekton, 3. GearWrench, 4. Snap-on - Searched Google, AI Overview "best socket set": 1. Craftsman, 2. Tekton, 3. GearWrench - Searched Google, AI Overview "mechanic socket set": 1. Craftsman Not named in any answer: Kincrome and Sidchrome. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for socket set brands worldwide in September 2026? - In September 2026, Craftsman lost share of searches among socket set brands worldwide, from 44.3% to 40.3%. - Estimated monthly branded searches for Kincrome worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026. ## Month by month | Month | Craftsman estimated searches | Craftsman Share of Search | Craftsman rank | Kincrome estimated searches | Kincrome Share of Search | Kincrome rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 36.4% | 2 | 14.8K | 2.2% | 5 | | Nov 2025 | 246K | 32.5% | 2 | 18.1K | 2.4% | 5 | | Dec 2025 | 301K | 40.6% | 1 | 14.8K | 2% | 5 | | Jan 2026 | 301K | 40.6% | 1 | 14.8K | 2% | 5 | | Feb 2026 | 368K | 46.1% | 1 | 14.8K | 1.9% | 5 | | Mar 2026 | 450K | 51.2% | 1 | 14.8K | 1.7% | 5 | | Apr 2026 | 368K | 46.1% | 1 | 14.8K | 1.9% | 5 | | May 2026 | 368K | 46.1% | 1 | 14.8K | 1.9% | 5 | | Jun 2026 | 368K | 49.6% | 1 | 14.8K | 2% | 5 | | Jul 2026 | 368K | 45.6% | 1 | 14.8K | 1.8% | 5 | | Aug 2026 | 368K | 44.3% | 1 | 18.1K | 2.2% | 5 | | Sep 2026 | 301K | 40.3% | 1 | 18.1K | 2.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Craftsman’s and Kincrome’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Craftsman**: Measured on the search term “craftsman”. - **Kincrome**: Measured on the search term “kincrome”. - [Craftsman profile](/demand/global-en/brands/craftsman) - [Kincrome profile](/demand/global-en/brands/kincrome) - [All socket set brands worldwide](/demand/global-en/categories/socket-set-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Craftsman or Kincrome more popular in search? In September 2026, Craftsman had more branded searches than Kincrome among socket set brands worldwide. Craftsman had about 301,000 branded searches, while Kincrome had 18,100. Craftsman made up 40.3% of all socket set brand searches we track, and Kincrome accounted for 2.4%. ## Cite this page Brandwave. "Craftsman vs Kincrome: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/socket-set-brands/compare/craftsman-vs-kincrome This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/socket-set-brands/compare/craftsman-vs-kincrome. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.