--- title: "Craftsman vs GearWrench: Which is searched more?" description: "Is Craftsman or GearWrench more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Socket set brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/socket-set-brands/compare/craftsman-vs-gearwrench" publisher: "Brandwave" --- # Craftsman vs GearWrench: Which is searched more? Is Craftsman or GearWrench more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Socket set brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Craftsman and GearWrench - **Competitive set**: Socket set brands - **Market**: Global - **Month measured**: Sep 2026 - **Craftsman Share of Search**: 40.3% - **GearWrench Share of Search**: 6.6% ## Is Craftsman or GearWrench more popular in search? - In September 2026, Craftsman had more branded searches than GearWrench among socket set brands worldwide. Craftsman had about 301,000 branded searches, while GearWrench had 49,500. Craftsman made up 40.3% of all socket set brand searches we track, and GearWrench accounted for 6.6%. - Craftsman was ahead of GearWrench in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Craftsman’s share of searches among socket set brands worldwide moved from 36.4% to 40.3%, and its estimated monthly branded searches moved from 246K to 301K. - Across the 12 months ending September 2026, GearWrench’s share of searches among socket set brands worldwide moved from 7.3% to 6.6%, and its estimated monthly branded searches held steady at 49.5K. ## Top socket set brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Craftsman was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. GearWrench was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Craftsman and GearWrench were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tekton | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Craftsman | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | GearWrench | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Snap-on | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Kincrome | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sidchrome | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about socket set brands - Asked ChatGPT "Which socket set brand should I buy?": 1. Tekton, 2. GearWrench, 3. Snap-on - Asked ChatGPT "What are the best socket set brands?": 1. Snap-on, 2. GearWrench, 3. Tekton, 4. Craftsman - Asked ChatGPT "What's the best socket set brand for a home toolkit?": 1. Craftsman, 2. Tekton, 3. GearWrench, 4. Snap-on - Searched Google, AI Overview "best socket set": 1. Craftsman, 2. Tekton, 3. GearWrench - Searched Google, AI Overview "mechanic socket set": 1. Craftsman Not named in any answer: Kincrome and Sidchrome. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for socket set brands worldwide in September 2026? - In September 2026, GearWrench gained share of searches among socket set brands worldwide, from 6% to 6.6%. - In September 2026, Craftsman lost share of searches among socket set brands worldwide, from 44.3% to 40.3%. ## Month by month | Month | Craftsman estimated searches | Craftsman Share of Search | Craftsman rank | GearWrench estimated searches | GearWrench Share of Search | GearWrench rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 36.4% | 2 | 49.5K | 7.3% | 4 | | Nov 2025 | 246K | 32.5% | 2 | 60.5K | 8% | 3 | | Dec 2025 | 301K | 40.6% | 1 | 60.5K | 8.2% | 3 | | Jan 2026 | 301K | 40.6% | 1 | 60.5K | 8.2% | 3 | | Feb 2026 | 368K | 46.1% | 1 | 49.5K | 6.2% | 4 | | Mar 2026 | 450K | 51.2% | 1 | 49.5K | 5.6% | 4 | | Apr 2026 | 368K | 46.1% | 1 | 49.5K | 6.2% | 4 | | May 2026 | 368K | 46.1% | 1 | 49.5K | 6.2% | 4 | | Jun 2026 | 368K | 49.6% | 1 | 49.5K | 6.7% | 4 | | Jul 2026 | 368K | 45.6% | 1 | 40.5K | 5% | 4 | | Aug 2026 | 368K | 44.3% | 1 | 49.5K | 6% | 4 | | Sep 2026 | 301K | 40.3% | 1 | 49.5K | 6.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Craftsman’s and GearWrench’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Craftsman**: Measured on the search term “craftsman”. - **GearWrench**: Measured on the search term “gearwrench”. - [Craftsman profile](/demand/global-en/brands/craftsman) - [GearWrench profile](/demand/global-en/brands/gearwrench) - [All socket set brands worldwide](/demand/global-en/categories/socket-set-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Craftsman or GearWrench more popular in search? In September 2026, Craftsman had more branded searches than GearWrench among socket set brands worldwide. Craftsman had about 301,000 branded searches, while GearWrench had 49,500. Craftsman made up 40.3% of all socket set brand searches we track, and GearWrench accounted for 6.6%. ## Cite this page Brandwave. "Craftsman vs GearWrench: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/socket-set-brands/compare/craftsman-vs-gearwrench This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/socket-set-brands/compare/craftsman-vs-gearwrench. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.