---
title: "Social media template platforms: Which brands are most popular in search?"
description: "Compare the tools creators use for social media templates and graphics. Share of Search among Canva, Adobe Express and Placeit, the social media template platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/social-media-template-platforms"
publisher: "Brandwave"
---

# Social media template platforms: Which brands are most popular in search?

Compare the tools creators use for social media templates and graphics. Share of Search among Canva, Adobe Express and Placeit, the social media template platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Social media template platforms
- **Market**: Global
- **Brands compared**: 3
- **Month measured**: Aug 2026
- **Highest Share of Search**: Canva, 97%

## Which brand is most popular in search among social media template platforms worldwide?

- In August 2026, Canva was the most searched among social media template platforms worldwide, with an estimated 160M branded searches and 97% estimated Share of Search within this set.
- Adobe Express is in 2nd place, 94.1 percentage points behind at 3% Share of Search.
- Across the 11 months ending August 2026, Canva’s estimated Share of Search among social media template platforms worldwide decreased from 97.9% to 97%.
- Across the 11 months ending August 2026, Adobe Express’ estimated Share of Search among social media template platforms worldwide increased from 2% to 3%.
- Across the 11 months ending August 2026, Canva’s estimated Share of Search among social media template platforms worldwide peaked at 98.4% in January 2026 and was lowest at 94.1% in July 2026.
- Across the 11 months ending August 2026, Adobe Express’ estimated Share of Search among social media template platforms worldwide peaked at 5.9% in July 2026 and was lowest at 1.5% in January 2026.
- Across the 11 months ending August 2026, Placeit held steady: its estimated Share of Search among social media template platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Canva vs Adobe Express: compare search popularity](/demand/global-en/compare/adobe-express-vs-canva): 97% against 3% Share of Search.

## How did search popularity change for social media template platforms worldwide in August 2026?

- In August 2026, Canva gained estimated Share of Search among social media template platforms worldwide, from 94.1% to 97%.
- In August 2026, Adobe Express lost estimated Share of Search among social media template platforms worldwide, from 5.9% to 3%.
- Estimated monthly branded searches for Placeit worldwide fell 55% over 11 measured months, from 110K to 49.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Canva | 97% | 160M | +19.8% | Canva |
| 2 | Adobe Express | 3% | 4.9M | -41.7% | Adobe |
| 3 | Placeit | 0.03% | 49.5K | -18.2% | Placeit |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Canva | 235M | 97.9% | 1 |
| Oct 2025 | Adobe Express | 4.9M | 2% | 2 |
| Oct 2025 | Placeit | 110K | 0.05% | 3 |
| Nov 2025 | Canva | 193M | 97.4% | 1 |
| Nov 2025 | Adobe Express | 5M | 2.5% | 2 |
| Nov 2025 | Placeit | 110K | 0.06% | 3 |
| Dec 2025 | Canva | 159M | 98% | 1 |
| Dec 2025 | Adobe Express | 3.2M | 2% | 2 |
| Dec 2025 | Placeit | 90.5K | 0.06% | 3 |
| Jan 2026 | Canva | 194M | 98.4% | 1 |
| Jan 2026 | Adobe Express | 3M | 1.5% | 2 |
| Jan 2026 | Placeit | 110K | 0.06% | 3 |
| Feb 2026 | Canva | 194M | 97.1% | 1 |
| Feb 2026 | Adobe Express | 5.7M | 2.9% | 2 |
| Feb 2026 | Placeit | 90.5K | 0.05% | 3 |
| Mar 2026 | Canva | 194M | 96.3% | 1 |
| Mar 2026 | Adobe Express | 7.4M | 3.7% | 2 |
| Mar 2026 | Placeit | 90.5K | 0.04% | 3 |
| Apr 2026 | Canva | 195M | 98% | 1 |
| Apr 2026 | Adobe Express | 4M | 2% | 2 |
| Apr 2026 | Placeit | 90.5K | 0.05% | 3 |
| May 2026 | Canva | 195M | 97.4% | 1 |
| May 2026 | Adobe Express | 5.2M | 2.6% | 2 |
| May 2026 | Placeit | 74K | 0.04% | 3 |
| Jun 2026 | Canva | 160M | 96.2% | 1 |
| Jun 2026 | Adobe Express | 6.3M | 3.8% | 2 |
| Jun 2026 | Placeit | 60.5K | 0.04% | 3 |
| Jul 2026 | Canva | 133M | 94.1% | 1 |
| Jul 2026 | Adobe Express | 8.3M | 5.9% | 2 |
| Jul 2026 | Placeit | 60.5K | 0.04% | 3 |
| Aug 2026 | Canva | 160M | 97% | 1 |
| Aug 2026 | Adobe Express | 4.9M | 3% | 2 |
| Aug 2026 | Placeit | 49.5K | 0.03% | 3 |
| Sep 2026 | Adobe Express | — | — | — |
| Sep 2026 | Canva | — | — | — |
| Sep 2026 | Placeit | — | — | — |

## What is being compared

- **Adobe Express**: Measured on the search terms “about adobe express”, “adobe adobe express”, “adobe creative cloud express”, “adobe express”, “adobe express 2025”, “adobe express 2026”, “adobe express ai”, “adobe express android”, “adobe express animation”, “adobe express app”, “adobe express background remover”, “adobe express bg remove”, “adobe express bg remover”, “adobe express business card”, “adobe express business cards”, “adobe express cloud”, “adobe express collage maker”, “adobe express cost”, “adobe express create”, “adobe express creative cloud”, “adobe express desktop”, “adobe express desktop download”, “adobe express download”, “adobe express download for windows 10”, “adobe express download free”, “adobe express download pc”, “adobe express download windows”, “adobe express english”, “adobe express examples”, “adobe express for desktop”, “adobe express for free”, “adobe express for ipad”, “adobe express for mac”, “adobe express for windows”, “adobe express for windows 11”, “adobe express free”, “adobe express free image resizer”, “adobe express free online”, “adobe express free plan”, “adobe express free qr code generator”, “adobe express free trial”, “adobe express getintopc”, “adobe express gif maker”, “adobe express graphic”, “adobe express graphic design”, “adobe express image background remover”, “adobe express image compressor”, “adobe express image converter”, “adobe express image editor”, “adobe express image resize”, “adobe express image upscaler”, “adobe express indesign”, “adobe express ios”, “adobe express ipad”, “adobe express iphone”, “adobe express is free”, “adobe express is used for”, “adobe express mobile”, “adobe express mp4 converter”, “adobe express nonprofits”, “adobe express online”, “adobe express online free”, “adobe express page”, “adobe express pc”, “adobe express pc download”, “adobe express photo background remover”, “adobe express photo editor”, “adobe express photo enhancer”, “adobe express photoshop”, “adobe express photoshop online”, “adobe express portable”, “adobe express premium”, “adobe express premium plan”, “adobe express price”, “adobe express pricing”, “adobe express pro”, “adobe express qr code generator”, “adobe express remove background”, “adobe express remove bg”, “adobe express resize image”, “adobe express resume builder”, “adobe express resume template”, “adobe express site”, “adobe express software”, “adobe express spark”, “adobe express subscription”, “adobe express svg converter”, “adobe express to photoshop”, “adobe express torrent”, “adobe express unblur image”, “adobe express use”, “adobe express used for”, “adobe express video converter”, “adobe express video editing”, “adobe express video editor”, “adobe express video to gif”, “adobe express web page”, “adobe express website”, “adobe express windows”, “adobe express windows 11”, “adobe express windows download”, “adobe express: graphic design”, “adobe spark”, “adobe spark 2020”, “adobe spark ai”, “adobe spark app”, “adobe spark background remover”, “adobe spark com”, “adobe spark cost”, “adobe spark download”, “adobe spark express”, “adobe spark for ipad”, “adobe spark for mac”, “adobe spark for windows”, “adobe spark free”, “adobe spark free trial”, “adobe spark online”, “adobe spark page”, “adobe spark page app”, “adobe spark post”, “adobe spark price”, “adobe spark pro”, “adobe spark remove background”, “adobe spark software”, “adobe spark subscription”, “adobe spark thumbnail”, “adobe spark video”, “adobe spark video editing”, “adobe spark video editor”, “adobe spark videos”, “cost of adobe express”, “download adobe express”, “download adobe express for windows”, “free adobe express”, “get adobe express free”, “https www adobe express”, “online adobe express”, “photoshop adobe express online”, “spark adobe express”, “use of adobe express”, “using adobe express”, “www adobe express” and “www adobe express com”, summed into one figure.
- **Canva**: Measured on the search terms “ai canva”, “artificial intelligence canva”, “birthday invitation canva”, “birthday invitations canva”, “birthday invite canva”, “birthday invites canva”, “book cover design canva”, “brochure canva”, “brochure templates canva”, “business card canva”, “business card on canva”, “business card template canva”, “business card templates canva”, “business cards canva”, “business cards on canva”, “business cards templates canva”, “canva”, “canva 2”, “canva 2025”, “canva 2026”, “canva about me template”, “canva advertising templates”, “canva aesthetic template”, “canva ai”, “canva ai design”, “canva ai generator”, “canva ai image”, “canva ai image editor”, “canva ai image generator”, “canva ai photo editor”, “canva ai photo enhancer”, “canva ai tools”, “canva ai video”, “canva ai video generator”, “canva app”, “canva application”, “canva apps”, “canva artificial intelligence”, “canva ats friendly resume”, “canva background remover”, “canva banner template”, “canva barcode generator”, “canva bg remover”, “canva biodata template”, “canva birthday invitation”, “canva birthday invitation card”, “canva birthday invitations”, “canva birthday invite”, “canva birthday invites”, “canva birthday party invitation”, “canva book cover templates”, “canva book template”, “canva booklet”, “canva brochure design”, “canva brochure template”, “canva business card”, “canva business card template”, “canva business card templates”, “canva business cards”, “canva business cards template”, “canva business proposal template”, “canva calendar template”, “canva calendar templates”, “canva certificate design”, “canva certificate template”, “canva collage maker”, “canva collage photo”, “canva collage templates”, “canva color wheel”, “canva colors wheel”, “canva com templates”, “canva company profile template”, “canva cost”, “canva cover letter template”, “canva cv maker”, “canva cv template”, “canva cv template free”, “canva design”, “canva design templates”, “canva documents”, “canva download”, “canva dream lab”, “canva ebook template”, “canva editable”, “canva email signature template”, “canva email template”, “canva enterprise”, “canva envelope template”, “canva face swap”, “canva faceswap”, “canva family tree template”, “canva flowchart template”, “canva flyer design”, “canva flyer maker”, “canva flyer template”, “canva flyers maker”, “canva for education”, “canva for educators”, “canva for ipad”, “canva for mac”, “canva for nonprofits”, “canva for presentations”, “canva for resumes”, “canva for t shirt design”, “canva for t shirt designs”, “canva for windows”, “canva free”, “canva free cv templates”, “canva free designs”, “canva free resume templates”, “canva free templates”, “canva free trial”, “canva gif maker”, “canva gift card”, “canva gift certificate template”, “canva graduation invitation”, “canva graph maker”, “canva housewarming invitation”, “canva id card”, “canva id card templates”, “canva image editing”, “canva image editor”, “canva image enhancer”, “canva image resize”, “canva image resizer”, “canva images edit”, “canva infographic templates”, “canva infographics template”, “canva instagram stories template”, “canva instagram story maker”, “canva instagram story template”, “canva instagram story templates”, “canva invitation”, “canva invitation maker”, “canva invitations”, “canva invitations maker”, “canva invite”, “canva invites”, “canva invoice template”, “canva invoice templates”, “canva journal template”, “canva label template”, “canva layouts”, “canva letter template”, “canva letterhead design”, “canva letterhead templates”, “canva logos”, “canva magazine templates”, “canva magic studio”, “canva media kit template”, “canva menu design”, “canva menu template”, “canva mind mapping template”, “canva mood board template”, “canva name tag template”, “canva newsletter template”, “canva newspaper template”, “canva one page”, “canva one pager template”, “canva online”, “canva organizational chart”, “canva organizational chart template”, “canva pamphlet design”, “canva pamphlet template”, “canva party invitation”, “canva pdf edit”, “canva pdf editable”, “canva pdf editor”, “canva pdf maker”, “canva photo collage”, “canva photo collages”, “canva photo editor”, “canva photo print”, “canva photo prints”, “canva photo slideshow”, “canva pic collage”, “canva pie chart maker”, “canva place cards”, “canva portfolio template”, “canva portfolio website”, “canva poster design”, “canva poster maker”, “canva poster template”, “canva powerpoint”, “canva powerpoint presentation”, “canva ppt”, “canva premium”, “canva premium cost”, “canva premium price”, “canva presentation”, “canva press kit”, “canva price”, “canva pricing”, “canva print”, “canva print photos”, “canva printable”, “canva printers”, “canva printing”, “canva prints”, “canva pro”, “canva pro account”, “canva pro cost”, “canva pro download”, “canva pro free trial”, “canva pro price”, “canva pro pricing”, “canva pro subscription”, “canva professional”, “canva qr code creator”, “canva qr code generator”, “canva quote template”, “canva recipe card”, “canva recipe template”, “canva reel template”, “canva report template”, “canva restaurant menu template”, “canva resume”, “canva resume builder”, “canva resume for freshers”, “canva resume maker”, “canva resume template”, “canva resume template free”, “canva resume templates”, “canva resumes”, “canva schedule maker”, “canva sheets”, “canva shirt design”, “canva signature generator”, “canva sites”, “canva slideshow”, “canva slideshow maker”, “canva social media templates”, “canva software”, “canva sticker maker”, “canva storyboard template”, “canva student”, “canva students”, “canva subscription”, “canva subscription cost”, “canva subscription price”, “canva t shirt design”, “canva t shirt design template”, “canva t shirt designs”, “canva t shirt templates”, “canva t-shirt design”, “canva t-shirt designs”, “canva teams”, “canva template”, “canva template design”, “canva template flyer”, “canva templates”, “canva templates free”, “canva timeline”, “canva timeline template”, “canva tri fold brochure template”, “canva video captions”, “canva video edit”, “canva video editor”, “canva video template”, “canva vision board template”, “canva vision boards”, “canva web”, “canva webpage”, “canva website”, “canva website template”, “canva websites”, “canva wedding website”, “canva whiteboard”, “canva year subscription”, “canva yearbook templates”, “canva youtube banner template”, “canva youtube banner templates”, “canva youtube thumbnail templates”, “canva.com”, “checklist template canva”, “collage photo canva”, “collage photos canva”, “cv canva template”, “cv template canva”, “design of canva”, “download canva”, “edit photo canva”, “edit photos canva”, “flyer canva”, “flyer maker canva”, “flyer template canva”, “flyer templates canva”, “flyers template canva”, “free canva”, “free canva template”, “infographic template canva”, “infographic templates canva”, “invitation maker canva”, “invoice template canva”, “logos on canva”, “open canva”, “photo collage canva”, “photo collage on canva”, “photo editing canva”, “powerpoint canva”, “powerpoint presentation canva”, “presentation canva”, “print in canva”, “resume in canva”, “resume maker canva”, “resume template canva”, “resume templates canva”, “schedule maker canva”, “template canva”, “templates by canva”, “templates powerpoint canva”, “vision board canva” and “website canva”, summed into one figure.
- **Placeit**: Measured on the search term “placeit”.

- [Adobe Express](/demand/global-en/brands/adobe-express)
- [Canva](/demand/global-en/brands/canva)
- [Placeit](/demand/global-en/brands/placeit)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among social media template platforms worldwide?

In August 2026, Canva was the most searched among social media template platforms worldwide, with an estimated 160M branded searches and 97% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Social media template platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/social-media-template-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/social-media-template-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.