--- title: "Buffer vs Sprinklr: Which is more popular by branded search?" description: "Which is more popular in search, Buffer or Sprinklr? Compare estimated monthly branded-search demand and Share of Search inside the Social media management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/social-media-management-platforms/compare/buffer-vs-sprinklr" publisher: "Brandwave" --- # Buffer vs Sprinklr: Which is more popular by branded search? Which is more popular in search, Buffer or Sprinklr? Compare estimated monthly branded-search demand and Share of Search inside the Social media management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Buffer and Sprinklr - **Competitive set**: Social media management platforms - **Market**: Global - **Month measured**: Aug 2026 - **Buffer Share of Search**: 64.4% - **Sprinklr Share of Search**: 8.5% ## Which is more popular in search, Buffer or Sprinklr? - In August 2026, Buffer had more branded searches than Sprinklr among social media management platforms worldwide. Buffer was estimated to have 562K branded searches compared to Sprinklr’s 74K, and held a 64.4% Share of Search versus Sprinklr’s 8.5%. - Buffer was ahead of Sprinklr in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Buffer’s estimated Share of Search among social media management platforms worldwide moved from 55.2% to 64.4%, and its estimated monthly branded searches moved from 586K to 562K. - Across the 11 months ending August 2026, Sprinklr’s estimated Share of Search among social media management platforms worldwide held steady at 8.5%, and its estimated monthly branded searches moved from 90.5K to 74K. ## How did search popularity change for social media management platforms worldwide in August 2026? - In August 2026, Buffer lost estimated Share of Search among social media management platforms worldwide, from 65.8% to 64.4%. - Estimated monthly branded searches for Sprinklr worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. ## Month by month | Month | Buffer estimated searches | Buffer Share of Search | Buffer rank | Sprinklr estimated searches | Sprinklr Share of Search | Sprinklr rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 586K | 55.2% | 1 | 90.5K | 8.5% | 4 | | Nov 2025 | 579K | 57.4% | 1 | 74K | 7.3% | 4 | | Dec 2025 | 484K | 56.8% | 1 | 74K | 8.7% | 4 | | Jan 2026 | 596K | 55.5% | 1 | 74K | 6.9% | 4 | | Feb 2026 | 509K | 55.1% | 1 | 74K | 8% | 4 | | Mar 2026 | 612K | 57.4% | 1 | 90.5K | 8.5% | 4 | | Apr 2026 | 628K | 61.4% | 1 | 90.5K | 8.8% | 4 | | May 2026 | 627K | 63.6% | 1 | 74K | 7.5% | 4 | | Jun 2026 | 534K | 59.8% | 1 | 74K | 8.3% | 4 | | Jul 2026 | 604K | 65.8% | 1 | 74K | 8.1% | 4 | | Aug 2026 | 562K | 64.4% | 1 | 74K | 8.5% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Buffer’s and Sprinklr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Buffer**: Measured on the search terms “buffer”, “buffer app for instagram”, “buffer app instagram”, “buffer app twitter”, “buffer com”, “buffer for instagram”, “buffer for twitter”, “buffer instagram scheduling”, “buffer linkedin”, “buffer linkedin scheduling”, “buffer pricing”, “buffer publish”, “buffer scheduling tool”, “buffer social”, “buffer social management”, “buffer social media”, “buffer social media management”, “buffer social media management tool”, “buffer social media marketing”, “buffer social media marketing tool”, “buffer social media scheduling”, “buffer social media tool”, “buffer social tool” and “Buffer.com”, summed into one figure. - **Sprinklr**: Measured on the search term “sprinklr”. - [Buffer profile](/demand/global-en/brands/buffer) - [Sprinklr profile](/demand/global-en/brands/sprinklr) - [All social media management platforms worldwide](/demand/global-en/categories/social-media-management-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Buffer or Sprinklr? In August 2026, Buffer had more branded searches than Sprinklr among social media management platforms worldwide. Buffer was estimated to have 562K branded searches compared to Sprinklr’s 74K, and held a 64.4% Share of Search versus Sprinklr’s 8.5%. ## Cite this page Brandwave. "Buffer vs Sprinklr: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/social-media-management-platforms/compare/buffer-vs-sprinklr This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/social-media-management-platforms/compare/buffer-vs-sprinklr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.