--- title: "Metricool vs Sprout Social: Which is more popular?" description: "Is Metricool or Sprout Social more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Social media analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/social-media-analytics-platforms/compare/metricool-vs-sprout-social" publisher: "Brandwave" --- # Metricool vs Sprout Social: Which is more popular? Is Metricool or Sprout Social more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Social media analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Metricool and Sprout Social - **Competitive set**: Social media analytics platforms - **Market**: Global - **Month measured**: Oct 2026 - **Metricool Share of Search**: 67.5% - **Sprout Social Share of Search**: 11.3% ## Is Metricool or Sprout Social more popular in search? - In October 2026, Metricool had more branded searches than Sprout Social among social media analytics platforms worldwide. Metricool had about 551,000 branded searches, while Sprout Social had 92,300. Metricool made up 67.5% of all social media analytics platform searches we track, and Sprout Social accounted for 11.3%. - Metricool was ahead of Sprout Social in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Metricool’s share of searches among social media analytics platforms worldwide moved from 42.9% to 67.5%, and its estimated monthly branded searches moved from 302K to 551K. - Across the 12 months ending October 2026, Sprout Social’s share of searches among social media analytics platforms worldwide moved from 15.9% to 11.3%, and its estimated monthly branded searches moved from 112K to 92.3K. ## Top social media analytics platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Metricool and Sprout Social showed up in all five answers. Sprout Social was listed before Metricool in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sprout Social | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Metricool | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Agorapulse | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Hootsuite | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Rival IQ | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Buffer | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Iconosquare | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | SocialPilot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about social media analytics platforms - Asked ChatGPT "Which social media analytics platform should I use?": 1. Metricool, 2. Sprout Social, 3. Hootsuite, 4. Buffer, 5. Agorapulse - Asked ChatGPT "What are the best social media analytics platforms?": 1. Sprout Social, 2. Agorapulse, 3. Metricool, 4. Hootsuite, 5. Buffer, 6. Rival IQ - Asked ChatGPT "What's the best social media analytics platform for performance reporting?": 1. Sprout Social, 2. Metricool, 3. Agorapulse, 4. Hootsuite, 5. Rival IQ - Searched Google, AI Overview "social media analytics platforms": 1. Hootsuite, 2. Sprout Social, 3. Metricool, 4. Agorapulse - Searched Google, AI Overview "best social media analytics tool": 1. Agorapulse, 2. Metricool, 3. Sprout Social, 4. Rival IQ, 5. Iconosquare Not named in any answer: SocialPilot. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for social media analytics platforms worldwide in October 2026? - In October 2026, Sprout Social overtook Buffer to rank 3rd among social media analytics platforms worldwide, with 11.3% of the searches. - In October 2026, Metricool gained share of searches among social media analytics platforms worldwide, from 51% to 67.5%. ## How has branded search for Metricool and Sprout Social changed worldwide over the last 12 months? | Month | Metricool estimated searches | Metricool Share of Search | Metricool rank | Sprout Social estimated searches | Sprout Social Share of Search | Sprout Social rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 302K | 42.9% | 1 | 112K | 15.9% | 3 | | Dec 2025 | 301K | 46.9% | 1 | 92.1K | 14.3% | 3 | | Jan 2026 | 301K | 39.8% | 1 | 112K | 14.8% | 3 | | Feb 2026 | 301K | 42.9% | 1 | 92.3K | 13.1% | 3 | | Mar 2026 | 368K | 46.1% | 1 | 112K | 14% | 3 | | Apr 2026 | 368K | 48.9% | 1 | 92.3K | 12.2% | 3 | | May 2026 | 368K | 51.1% | 1 | 92.2K | 12.8% | 3 | | Jun 2026 | 369K | 50.7% | 1 | 92.4K | 12.7% | 3 | | Jul 2026 | 368K | 48.5% | 1 | 92.2K | 12.1% | 4 | | Aug 2026 | 368K | 51.8% | 1 | 92K | 12.9% | 4 | | Sep 2026 | 451K | 51% | 1 | 92.4K | 10.5% | 4 | | Oct 2026 | 551K | 67.5% | 1 | 92.3K | 11.3% | 3 | ## How are Metricool’s and Sprout Social’s branded searches counted? Brandwave collects information about searches that people make online using Metricool’s and Sprout Social’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Metricool**: Measured on the search terms “metricool” and “metricool social media”, summed into one figure. - **Sprout Social**: Measured on the search terms “social listening sprout social”, “social media sprout social”, “sprout social”, “sprout social analytics”, “sprout social app”, “sprout social influencers”, “sprout social listening”, “sprout social management”, “sprout social media”, “sprout social platform”, “sprout social reporting”, “sprout social social media” and “sprout social tiktok”, summed into one figure. - [Metricool profile](/demand/global-en/brands/metricool) - [Sprout Social profile](/demand/global-en/brands/sprout-social) - [All social media analytics platforms worldwide](/demand/global-en/categories/social-media-analytics-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Metricool or Sprout Social more popular in search? In October 2026, Metricool had more branded searches than Sprout Social among social media analytics platforms worldwide. Metricool had about 551,000 branded searches, while Sprout Social had 92,300. Metricool made up 67.5% of all social media analytics platform searches we track, and Sprout Social accounted for 11.3%. ## Cite this page Brandwave. "Metricool vs Sprout Social: Which is more popular?". https://gobrandwave.com/demand/global-en/categories/social-media-analytics-platforms/compare/metricool-vs-sprout-social This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/social-media-analytics-platforms/compare/metricool-vs-sprout-social. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.