---
title: "Adidas vs Nike: Which is searched more?"
description: "Which is more popular in search, Adidas or Nike? Compare estimated monthly branded-search demand and Share of Search inside the Soccer boots brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/soccer-boots-brands/compare/adidas-vs-nike"
publisher: "Brandwave"
---

# Adidas vs Nike: Which is searched more?

Which is more popular in search, Adidas or Nike? Compare estimated monthly branded-search demand and Share of Search inside the Soccer boots brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Adidas and Nike
- **Competitive set**: Soccer boots brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Adidas Share of Search**: 39.3%
- **Nike Share of Search**: 43.8%

## Which is more popular in search, Adidas or Nike?

- In September 2026, Nike had more branded searches than Adidas among soccer boots brands worldwide. Nike was estimated to have 24.3M branded searches compared to Adidas’ 21.8M, and held a 43.8% Share of Search versus Adidas’ 39.3%.
- The lead changed hands 2 times in the 12 months ending September 2026: Adidas took it in May 2026, Nike took it in September 2026.
- Across the 12 months ending September 2026, Adidas’ estimated Share of Search among soccer boots brands worldwide moved from 40.7% to 39.3%, and its estimated monthly branded searches moved from 23.3M to 21.8M.
- Across the 12 months ending September 2026, Nike’s estimated Share of Search among soccer boots brands worldwide moved from 43.6% to 43.8%, and its estimated monthly branded searches moved from 24.9M to 24.3M.

## How did search popularity change for soccer boots brands worldwide in September 2026?

- In September 2026, Nike overtook Adidas to become the leader among soccer boots brands worldwide, with 43.8% estimated Share of Search.
- In September 2026, Adidas lost estimated Share of Search among soccer boots brands worldwide, from 42.2% to 39.3%.

## Month by month

| Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | Nike estimated searches | Nike Share of Search | Nike rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 23.3M | 40.7% | 2 | 24.9M | 43.6% | 1 |
| Nov 2025 | 32.6M | 41.1% | 2 | 36M | 45.3% | 1 |
| Dec 2025 | 27.4M | 40.5% | 2 | 30.8M | 45.5% | 1 |
| Jan 2026 | 22.1M | 36.5% | 2 | 29.2M | 48.3% | 1 |
| Feb 2026 | 21.8M | 39.7% | 2 | 24.3M | 44.2% | 1 |
| Mar 2026 | 27.5M | 40.1% | 2 | 30.1M | 43.8% | 1 |
| Apr 2026 | 23M | 39.3% | 2 | 24.6M | 42.1% | 1 |
| May 2026 | 26.6M | 39.9% | 1 | 24.6M | 37% | 2 |
| Jun 2026 | 25.2M | 42.9% | 1 | 24.3M | 41.5% | 2 |
| Jul 2026 | 26M | 43.3% | 1 | 24.7M | 41.1% | 2 |
| Aug 2026 | 26.5M | 42.2% | 1 | 24.9M | 39.8% | 2 |
| Sep 2026 | 21.8M | 39.3% | 2 | 24.3M | 43.8% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Adidas’ and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Adidas**: Measured on the search terms “adidas”, “adidas campus”, “adidas samba” and “adidas spezial”, summed into one figure.
- **Nike**: Measured on the search terms “nike”, “nike air max”, “nike shoes” and “nike shox”, summed into one figure.

- [Adidas profile](/demand/global-en/brands/adidas)
- [Nike profile](/demand/global-en/brands/nike)
- [All soccer boots brands worldwide](/demand/global-en/categories/soccer-boots-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Adidas or Nike?

In September 2026, Nike had more branded searches than Adidas among soccer boots brands worldwide. Nike was estimated to have 24.3M branded searches compared to Adidas’ 21.8M, and held a 43.8% Share of Search versus Adidas’ 39.3%.

## Cite this page

Brandwave. "Adidas vs Nike: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/soccer-boots-brands/compare/adidas-vs-nike

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/soccer-boots-brands/compare/adidas-vs-nike. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.