--- title: "Soccer boots brands: Which are searched most?" description: "Compare the soccer boots brands people buy. Share of Search among Nike, Adidas and Puma, the soccer boots brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/soccer-boots-brands" publisher: "Brandwave" --- # Soccer boots brands: Which are searched most? Compare the soccer boots brands people buy. Share of Search among Nike, Adidas and Puma, the soccer boots brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Soccer boots brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Nike, 43.8% ## Which brand is most popular in search among soccer boots brands worldwide? - In September 2026, Nike was the most searched among soccer boots brands worldwide, with an estimated 24.3M branded searches and 43.8% estimated Share of Search within this set. - Adidas is in 2nd place, 4.5 percentage points behind at 39.3% Share of Search. - Across the 12 months ending September 2026, Adidas’ estimated Share of Search among soccer boots brands worldwide decreased from 40.7% to 39.3%. - Across the 12 months ending September 2026, Puma’s estimated Share of Search among soccer boots brands worldwide increased from 15.7% to 16.9%. - Across the 12 months ending September 2026, Nike’s estimated Share of Search among soccer boots brands worldwide peaked at 48.3% in January 2026 and was lowest at 37% in May 2026. - Across the 12 months ending September 2026, Adidas’ estimated Share of Search among soccer boots brands worldwide peaked at 43.3% in July 2026 and was lowest at 36.5% in January 2026. - Across the 12 months ending September 2026, Puma’s estimated Share of Search among soccer boots brands worldwide peaked at 23.1% in May 2026 and was lowest at 13.6% in November 2025. - Across the 12 months ending September 2026, Nike held steady: its estimated Share of Search among soccer boots brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Nike vs Adidas: compare search popularity](/demand/global-en/compare/adidas-vs-nike): 43.8% against 39.3% Share of Search. - [Nike vs Puma: compare search popularity](/demand/global-en/compare/nike-vs-puma): 43.8% against 16.9% Share of Search. - [Adidas vs Puma: compare search popularity](/demand/global-en/compare/adidas-vs-puma): 39.3% against 16.9% Share of Search. ## How did search popularity change for soccer boots brands worldwide in September 2026? - In September 2026, Nike overtook Adidas to become the leader among soccer boots brands worldwide, with 43.8% estimated Share of Search. - In September 2026, Adidas lost estimated Share of Search among soccer boots brands worldwide, from 42.2% to 39.3%. - In September 2026, Puma lost estimated Share of Search among soccer boots brands worldwide, from 18% to 16.9%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Nike | 43.8% | 24.3M | -2.4% | Nike | | 2 | Adidas | 39.3% | 21.8M | -17.5% | Adidas | | 3 | Puma | 16.9% | 9.4M | -17.1% | Puma | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Nike | 24.9M | 43.6% | 1 | | Oct 2025 | Adidas | 23.3M | 40.7% | 2 | | Oct 2025 | Puma | 9M | 15.7% | 3 | | Nov 2025 | Nike | 36M | 45.3% | 1 | | Nov 2025 | Adidas | 32.6M | 41.1% | 2 | | Nov 2025 | Puma | 10.8M | 13.6% | 3 | | Dec 2025 | Nike | 30.8M | 45.5% | 1 | | Dec 2025 | Adidas | 27.4M | 40.5% | 2 | | Dec 2025 | Puma | 9.5M | 14.1% | 3 | | Jan 2026 | Nike | 29.2M | 48.3% | 1 | | Jan 2026 | Adidas | 22.1M | 36.5% | 2 | | Jan 2026 | Puma | 9.2M | 15.2% | 3 | | Feb 2026 | Nike | 24.3M | 44.2% | 1 | | Feb 2026 | Adidas | 21.8M | 39.7% | 2 | | Feb 2026 | Puma | 8.9M | 16.1% | 3 | | Mar 2026 | Nike | 30.1M | 43.8% | 1 | | Mar 2026 | Adidas | 27.5M | 40.1% | 2 | | Mar 2026 | Puma | 11M | 16.1% | 3 | | Apr 2026 | Nike | 24.6M | 42.1% | 1 | | Apr 2026 | Adidas | 23M | 39.3% | 2 | | Apr 2026 | Puma | 10.9M | 18.6% | 3 | | May 2026 | Adidas | 26.6M | 39.9% | 1 | | May 2026 | Nike | 24.6M | 37% | 2 | | May 2026 | Puma | 15.4M | 23.1% | 3 | | Jun 2026 | Adidas | 25.2M | 42.9% | 1 | | Jun 2026 | Nike | 24.3M | 41.5% | 2 | | Jun 2026 | Puma | 9.2M | 15.6% | 3 | | Jul 2026 | Adidas | 26M | 43.3% | 1 | | Jul 2026 | Nike | 24.7M | 41.1% | 2 | | Jul 2026 | Puma | 9.4M | 15.6% | 3 | | Aug 2026 | Adidas | 26.5M | 42.2% | 1 | | Aug 2026 | Nike | 24.9M | 39.8% | 2 | | Aug 2026 | Puma | 11.3M | 18% | 3 | | Sep 2026 | Nike | 24.3M | 43.8% | 1 | | Sep 2026 | Adidas | 21.8M | 39.3% | 2 | | Sep 2026 | Puma | 9.4M | 16.9% | 3 | ## What is being compared - **Adidas**: Measured on the search terms “adidas”, “adidas campus”, “adidas samba” and “adidas spezial”, summed into one figure. - **Nike**: Measured on the search terms “nike”, “nike air max”, “nike shoes” and “nike shox”, summed into one figure. - **Puma**: Measured on the search terms “puma”, “puma shoes” and “puma speedcat”, summed into one figure. - [Adidas](/demand/global-en/brands/adidas) - [Nike](/demand/global-en/brands/nike) - [Puma](/demand/global-en/brands/puma) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among soccer boots brands worldwide? In September 2026, Nike was the most searched among soccer boots brands worldwide, with an estimated 24.3M branded searches and 43.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Soccer boots brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/soccer-boots-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/soccer-boots-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.