---
title: "Nike vs Select: Which is more popular by branded search?"
description: "Which is more popular in search, Nike or Select? Compare estimated monthly branded-search demand and Share of Search inside the Football brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/soccer-ball-brands/compare/nike-vs-select-sport"
publisher: "Brandwave"
---

# Nike vs Select: Which is more popular by branded search?

Which is more popular in search, Nike or Select? Compare estimated monthly branded-search demand and Share of Search inside the Football brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Nike and Select
- **Competitive set**: Football brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Nike Share of Search**: 40.8%
- **Select Share of Search**: <0.01%

## Which is more popular in search, Nike or Select?

- In August 2026, Nike had more branded searches than Select among football brands worldwide. Nike was estimated to have 20.4M branded searches compared to Select’s 2.9K, and held a 40.8% Share of Search versus Select’s <0.01%.
- Nike was ahead of Select in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among football brands worldwide moved from 45.9% to 40.8%, and its estimated monthly branded searches held steady at 20.4M.
- Across the 11 months ending August 2026, Select’s estimated Share of Search among football brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

## How did search popularity change for football brands worldwide in August 2026?

- In August 2026, Nike lost estimated Share of Search among football brands worldwide, from 42.2% to 40.8%.
- Estimated monthly branded searches for Select worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

## Month by month

| Month | Nike estimated searches | Nike Share of Search | Nike rank | Select estimated searches | Select Share of Search | Select rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20.4M | 45.9% | 1 | 3.6K | <0.01% | 5 |
| Nov 2025 | 30.4M | 47.2% | 1 | 3.6K | <0.01% | 5 |
| Dec 2025 | 24.9M | 47.2% | 1 | 2.9K | <0.01% | 5 |
| Jan 2026 | 24.9M | 50.8% | 1 | 2.4K | <0.01% | 5 |
| Feb 2026 | 20.4M | 45.9% | 1 | 3.6K | <0.01% | 5 |
| Mar 2026 | 24.9M | 45.7% | 1 | 3.6K | <0.01% | 5 |
| Apr 2026 | 20.4M | 44.2% | 1 | 2.9K | <0.01% | 5 |
| May 2026 | 20.4M | 37.5% | 2 | 2.9K | <0.01% | 5 |
| Jun 2026 | 20.4M | 42.2% | 2 | 2.9K | <0.01% | 5 |
| Jul 2026 | 20.4M | 42.2% | 2 | 3.6K | <0.01% | 5 |
| Aug 2026 | 20.4M | 40.8% | 2 | 2.9K | <0.01% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Nike’s and Select’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Nike**: Measured on the search term “nike”.
- **Select**: Measured on the search term “select football”.

- [Nike profile](/demand/global-en/brands/nike)
- [Select profile](/demand/global-en/brands/select-sport)
- [All football brands worldwide](/demand/global-en/categories/soccer-ball-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Nike or Select?

In August 2026, Nike had more branded searches than Select among football brands worldwide. Nike was estimated to have 20.4M branded searches compared to Select’s 2.9K, and held a 40.8% Share of Search versus Select’s <0.01%.

## Cite this page

Brandwave. "Nike vs Select: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/soccer-ball-brands/compare/nike-vs-select-sport

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/soccer-ball-brands/compare/nike-vs-select-sport. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.