---
title: "Nike vs Puma: Which is more popular by branded search?"
description: "Which is more popular in search, Nike or Puma? Compare estimated monthly branded-search demand and Share of Search inside the Football brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/soccer-ball-brands/compare/nike-vs-puma"
publisher: "Brandwave"
---

# Nike vs Puma: Which is more popular by branded search?

Which is more popular in search, Nike or Puma? Compare estimated monthly branded-search demand and Share of Search inside the Football brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Nike and Puma
- **Competitive set**: Football brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Nike Share of Search**: 40.8%
- **Puma Share of Search**: 18.3%

## Which is more popular in search, Nike or Puma?

- In August 2026, Nike had more branded searches than Puma among football brands worldwide. Nike was estimated to have 20.4M branded searches compared to Puma’s 9.1M, and held a 40.8% Share of Search versus Puma’s 18.3%.
- Nike was ahead of Puma in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among football brands worldwide moved from 45.9% to 40.8%, and its estimated monthly branded searches held steady at 20.4M.
- Across the 11 months ending August 2026, Puma’s estimated Share of Search among football brands worldwide moved from 16.8% to 18.3%, and its estimated monthly branded searches moved from 7.5M to 9.1M.

## How did search popularity change for football brands worldwide in August 2026?

- In August 2026, Puma gained estimated Share of Search among football brands worldwide, from 15.5% to 18.3%.
- In August 2026, Nike lost estimated Share of Search among football brands worldwide, from 42.2% to 40.8%.

## Month by month

| Month | Nike estimated searches | Nike Share of Search | Nike rank | Puma estimated searches | Puma Share of Search | Puma rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20.4M | 45.9% | 1 | 7.5M | 16.8% | 3 |
| Nov 2025 | 30.4M | 47.2% | 1 | 9.1M | 14.2% | 3 |
| Dec 2025 | 24.9M | 47.2% | 1 | 7.5M | 14.2% | 3 |
| Jan 2026 | 24.9M | 50.8% | 1 | 7.5M | 15.3% | 3 |
| Feb 2026 | 20.4M | 45.9% | 1 | 7.5M | 16.8% | 3 |
| Mar 2026 | 24.9M | 45.7% | 1 | 9.1M | 16.8% | 3 |
| Apr 2026 | 20.4M | 44.2% | 1 | 9.1M | 19.8% | 3 |
| May 2026 | 20.4M | 37.5% | 2 | 13.6M | 25% | 3 |
| Jun 2026 | 20.4M | 42.2% | 2 | 7.5M | 15.5% | 3 |
| Jul 2026 | 20.4M | 42.2% | 2 | 7.5M | 15.5% | 3 |
| Aug 2026 | 20.4M | 40.8% | 2 | 9.1M | 18.3% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Nike’s and Puma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Nike**: Measured on the search term “nike”.
- **Puma**: Measured on the search term “puma”.

- [Nike profile](/demand/global-en/brands/nike)
- [Puma profile](/demand/global-en/brands/puma)
- [All football brands worldwide](/demand/global-en/categories/soccer-ball-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Nike or Puma?

In August 2026, Nike had more branded searches than Puma among football brands worldwide. Nike was estimated to have 20.4M branded searches compared to Puma’s 9.1M, and held a 40.8% Share of Search versus Puma’s 18.3%.

## Cite this page

Brandwave. "Nike vs Puma: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/soccer-ball-brands/compare/nike-vs-puma

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/soccer-ball-brands/compare/nike-vs-puma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.