---
title: "Adidas vs Select: Which is more popular by branded search?"
description: "Which is more popular in search, Adidas or Select? Compare estimated monthly branded-search demand and Share of Search inside the Football brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/soccer-ball-brands/compare/adidas-vs-select-sport"
publisher: "Brandwave"
---

# Adidas vs Select: Which is more popular by branded search?

Which is more popular in search, Adidas or Select? Compare estimated monthly branded-search demand and Share of Search inside the Football brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Adidas and Select
- **Competitive set**: Football brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Adidas Share of Search**: 40.8%
- **Select Share of Search**: <0.01%

## Which is more popular in search, Adidas or Select?

- In August 2026, Adidas had more branded searches than Select among football brands worldwide. Adidas was estimated to have 20.4M branded searches compared to Select’s 2.9K, and held a 40.8% Share of Search versus Select’s <0.01%.
- Adidas was ahead of Select in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among football brands worldwide moved from 37.3% to 40.8%, and its estimated monthly branded searches moved from 16.6M to 20.4M.
- Across the 11 months ending August 2026, Select’s estimated Share of Search among football brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

## How did search popularity change for football brands worldwide in August 2026?

- In August 2026, Adidas lost estimated Share of Search among football brands worldwide, from 42.2% to 40.8%.
- Estimated monthly branded searches for Select worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

## Month by month

| Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | Select estimated searches | Select Share of Search | Select rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 16.6M | 37.3% | 2 | 3.6K | <0.01% | 5 |
| Nov 2025 | 24.9M | 38.6% | 2 | 3.6K | <0.01% | 5 |
| Dec 2025 | 20.4M | 38.6% | 2 | 2.9K | <0.01% | 5 |
| Jan 2026 | 16.6M | 33.9% | 2 | 2.4K | <0.01% | 5 |
| Feb 2026 | 16.6M | 37.3% | 2 | 3.6K | <0.01% | 5 |
| Mar 2026 | 20.4M | 37.5% | 2 | 3.6K | <0.01% | 5 |
| Apr 2026 | 16.6M | 36% | 2 | 2.9K | <0.01% | 5 |
| May 2026 | 20.4M | 37.5% | 1 | 2.9K | <0.01% | 5 |
| Jun 2026 | 20.4M | 42.2% | 1 | 2.9K | <0.01% | 5 |
| Jul 2026 | 20.4M | 42.2% | 1 | 3.6K | <0.01% | 5 |
| Aug 2026 | 20.4M | 40.8% | 1 | 2.9K | <0.01% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Adidas’ and Select’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Adidas**: Measured on the search term “adidas”.
- **Select**: Measured on the search term “select football”.

- [Adidas profile](/demand/global-en/brands/adidas)
- [Select profile](/demand/global-en/brands/select-sport)
- [All football brands worldwide](/demand/global-en/categories/soccer-ball-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Adidas or Select?

In August 2026, Adidas had more branded searches than Select among football brands worldwide. Adidas was estimated to have 20.4M branded searches compared to Select’s 2.9K, and held a 40.8% Share of Search versus Select’s <0.01%.

## Cite this page

Brandwave. "Adidas vs Select: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/soccer-ball-brands/compare/adidas-vs-select-sport

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/soccer-ball-brands/compare/adidas-vs-select-sport. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.