--- title: "Burton vs Ride: Which is searched more?" description: "Is Burton or Ride more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Snowboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/snowboard-brands/compare/burton-vs-ride" publisher: "Brandwave" --- # Burton vs Ride: Which is searched more? Is Burton or Ride more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Snowboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Burton and Ride - **Competitive set**: Snowboard brands - **Market**: Global - **Month measured**: Sep 2026 - **Burton Share of Search**: 5.1% - **Ride Share of Search**: 24% ## Is Burton or Ride more popular in search? - In September 2026, Ride had more branded searches than Burton among snowboard brands worldwide. Ride had about 450,000 branded searches, while Burton had 95,800. Ride made up 24% of all snowboard brand searches we track, and Burton accounted for 5.1%. - Ride was ahead of Burton in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Burton’s share of searches among snowboard brands worldwide moved from 8.3% to 5.1%, and its estimated monthly branded searches moved from 127K to 95.8K. - Across the 12 months ending September 2026, Ride’s share of searches among snowboard brands worldwide moved from 29.2% to 24%, and its estimated monthly branded searches held steady at 450K. ## Top snowboard brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Burton appeared in all five answers. Ride was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Burton was listed before Ride in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Burton | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Capita | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Jones Snowboards | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Lib Tech | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Salomon | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Ride | 6th | 3 of 3 | 1 of 2 | 4 of 5 | | GNU | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Korua Shapes | 8th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about snowboard brands - Asked ChatGPT "Which snowboard brand should I buy?": 1. Burton, 2. Capita, 3. Jones Snowboards, 4. Ride - Asked ChatGPT "What are the best snowboard brands?": 1. Burton, 2. Jones Snowboards, 3. Capita, 4. Salomon, 5. Lib Tech, 6. Ride, 7. GNU - Asked ChatGPT "What's the best snowboard brand for all-mountain riding?": 1. Jones Snowboards, 2. Lib Tech, 3. Capita, 4. Burton, 5. Ride - Searched Google, AI Overview "snowboard brands": 1. Burton, 2. Salomon, 3. Capita, 4. Jones Snowboards, 5. Lib Tech, 6. GNU, 7. Korua Shapes - Searched Google, AI Overview "all mountain snowboard brands": 1. Burton, 2. Capita, 3. Jones Snowboards, 4. Ride, 5. Lib Tech, 6. Korua Shapes Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for snowboard brands worldwide in September 2026? - In September 2026, Burton gained share of searches among snowboard brands worldwide, from 4.5% to 5.1%. - In September 2026, Ride lost share of searches among snowboard brands worldwide, from 26.4% to 24%. ## Month by month | Month | Burton estimated searches | Burton Share of Search | Burton rank | Ride estimated searches | Ride Share of Search | Ride rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 127K | 8.3% | 4 | 450K | 29.2% | 2 | | Nov 2025 | 237K | 14.1% | 4 | 450K | 26.8% | 2 | | Dec 2025 | 341K | 19.6% | 3 | 450K | 25.9% | 2 | | Jan 2026 | 374K | 18.2% | 3 | 450K | 22% | 2 | | Feb 2026 | 312K | 18.2% | 3 | 368K | 21.5% | 2 | | Mar 2026 | 119K | 7.2% | 4 | 450K | 27.1% | 2 | | Apr 2026 | 52K | 3.4% | 5 | 450K | 29.2% | 2 | | May 2026 | 43.4K | 3% | 5 | 450K | 30.8% | 2 | | Jun 2026 | 43.4K | 3% | 5 | 450K | 31.6% | 2 | | Jul 2026 | 52K | 3.6% | 5 | 450K | 31% | 2 | | Aug 2026 | 76.5K | 4.5% | 4 | 450K | 26.4% | 2 | | Sep 2026 | 95.8K | 5.1% | 4 | 450K | 24% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Burton’s and Ride’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Burton**: Measured on the search terms “burton boot”, “burton jacket”, “burton ski”, “burton snow”, “burton snowboard boot” and “burton snowboard boots”, summed into one figure. - **Ride**: Measured on the search term “ride”. - [Burton profile](/demand/global-en/brands/burton) - [Ride profile](/demand/global-en/brands/ride) - [All snowboard brands worldwide](/demand/global-en/categories/snowboard-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Burton or Ride more popular in search? In September 2026, Ride had more branded searches than Burton among snowboard brands worldwide. Ride had about 450,000 branded searches, while Burton had 95,800. Ride made up 24% of all snowboard brand searches we track, and Burton accounted for 5.1%. ## Cite this page Brandwave. "Burton vs Ride: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/snowboard-brands/compare/burton-vs-ride This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/snowboard-brands/compare/burton-vs-ride. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.