---
title: "Snowboard brands: Which brands are most popular in search?"
description: "Compare the snowboard brands people buy. Share of Search among Ride, GNU, Capita, Lib Tech and Burton, the snowboard brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/snowboard-brands"
publisher: "Brandwave"
---

# Snowboard brands: Which brands are most popular in search?

Compare the snowboard brands people buy. Share of Search among Ride, GNU, Capita, Lib Tech and Burton, the snowboard brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Snowboard brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Ride, 57.4%

## Which brand is most popular in search among snowboard brands worldwide?

- In August 2026, Ride was the most searched among snowboard brands worldwide, with an estimated 450K branded searches and 57.4% estimated Share of Search within this set.
- GNU is in 2nd place, 26 percentage points behind at 31.4% Share of Search.
- Across the 11 months ending August 2026, Ride’s estimated Share of Search among snowboard brands worldwide increased from 54.4% to 57.4%.
- Across the 11 months ending August 2026, GNU’s estimated Share of Search among snowboard brands worldwide increased from 29.8% to 31.4%.
- Across the 11 months ending August 2026, Capita’s estimated Share of Search among snowboard brands worldwide decreased from 13.3% to 9.4%.
- Across the 11 months ending August 2026, Lib Tech’s estimated Share of Search among snowboard brands worldwide decreased from 2.2% to 1.5%.
- Across the 11 months ending August 2026, Ride’s estimated Share of Search among snowboard brands worldwide peaked at 64.5% in June 2026 and was lowest at 46.7% in February 2026.
- Across the 11 months ending August 2026, GNU’s estimated Share of Search among snowboard brands worldwide peaked at 32.5% in January 2026 and was lowest at 23.1% in July 2026.
- Across the 11 months ending August 2026, Capita’s estimated Share of Search among snowboard brands worldwide peaked at 17.1% in February 2026 and was lowest at 9.4% in August 2026.
- Across the 11 months ending August 2026, Lib Tech’s estimated Share of Search among snowboard brands worldwide peaked at 4.2% in February 2026 and was lowest at 1.1% in May 2026.
- Across the 11 months ending August 2026, Burton held steady: its estimated Share of Search among snowboard brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Ride vs GNU: compare search popularity](/demand/global-en/compare/gnu-vs-ride): 57.4% against 31.4% Share of Search.
- [Ride vs Capita: compare search popularity](/demand/global-en/compare/capita-vs-ride): 57.4% against 9.4% Share of Search.
- [GNU vs Capita: compare search popularity](/demand/global-en/compare/capita-vs-gnu): 31.4% against 9.4% Share of Search.

## How did search popularity change for snowboard brands worldwide in August 2026?

- In August 2026, GNU gained estimated Share of Search among snowboard brands worldwide, from 23.1% to 31.4%.
- In August 2026, Ride lost estimated Share of Search among snowboard brands worldwide, from 63% to 57.4%.
- In August 2026, Capita lost estimated Share of Search among snowboard brands worldwide, from 12.7% to 9.4%.
- Estimated monthly branded searches for Burton worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026.
- Estimated monthly branded searches for Lib Tech worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ride | 57.4% | 450K | 0.0% | Ride |
| 2 | GNU | 31.4% | 246K | +49.1% | GNU |
| 3 | Capita | 9.4% | 74K | -18.2% | Capita |
| 4 | Lib Tech | 1.5% | 12.1K | +49.4% | Lib Tech |
| 5 | Burton | 0.17% | 1.3K | +80.6% | Burton |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ride | 450K | 54.4% | 1 |
| Oct 2025 | GNU | 246K | 29.8% | 2 |
| Oct 2025 | Capita | 110K | 13.3% | 3 |
| Oct 2025 | Lib Tech | 18.1K | 2.2% | 4 |
| Oct 2025 | Burton | 2.4K | 0.29% | 5 |
| Nov 2025 | Ride | 450K | 53.7% | 1 |
| Nov 2025 | GNU | 246K | 29.4% | 2 |
| Nov 2025 | Capita | 110K | 13.1% | 3 |
| Nov 2025 | Lib Tech | 27.1K | 3.2% | 4 |
| Nov 2025 | Burton | 4.4K | 0.53% | 5 |
| Dec 2025 | Ride | 450K | 56.7% | 1 |
| Dec 2025 | GNU | 201K | 25.3% | 2 |
| Dec 2025 | Capita | 110K | 13.9% | 3 |
| Dec 2025 | Lib Tech | 27.1K | 3.4% | 4 |
| Dec 2025 | Burton | 5.4K | 0.68% | 5 |
| Jan 2026 | Ride | 450K | 48.6% | 1 |
| Jan 2026 | GNU | 301K | 32.5% | 2 |
| Jan 2026 | Capita | 135K | 14.6% | 3 |
| Jan 2026 | Lib Tech | 33.1K | 3.6% | 4 |
| Jan 2026 | Burton | 6.6K | 0.71% | 5 |
| Feb 2026 | Ride | 368K | 46.7% | 1 |
| Feb 2026 | GNU | 246K | 31.2% | 2 |
| Feb 2026 | Capita | 135K | 17.1% | 3 |
| Feb 2026 | Lib Tech | 33.1K | 4.2% | 4 |
| Feb 2026 | Burton | 5.4K | 0.69% | 5 |
| Mar 2026 | Ride | 450K | 54.5% | 1 |
| Mar 2026 | GNU | 246K | 29.8% | 2 |
| Mar 2026 | Capita | 110K | 13.3% | 3 |
| Mar 2026 | Lib Tech | 18.1K | 2.2% | 4 |
| Mar 2026 | Burton | 1.9K | 0.23% | 5 |
| Apr 2026 | Ride | 450K | 56.5% | 1 |
| Apr 2026 | GNU | 246K | 30.9% | 2 |
| Apr 2026 | Capita | 90.5K | 11.4% | 3 |
| Apr 2026 | Lib Tech | 9.9K | 1.2% | 4 |
| Apr 2026 | Burton | 720 | 0.09% | 5 |
| May 2026 | Ride | 450K | 61.3% | 1 |
| May 2026 | GNU | 201K | 27.4% | 2 |
| May 2026 | Capita | 74K | 10.1% | 3 |
| May 2026 | Lib Tech | 8.1K | 1.1% | 4 |
| May 2026 | Burton | 480 | 0.07% | 5 |
| Jun 2026 | Ride | 450K | 64.5% | 1 |
| Jun 2026 | GNU | 165K | 23.7% | 2 |
| Jun 2026 | Capita | 74K | 10.6% | 3 |
| Jun 2026 | Lib Tech | 8.1K | 1.2% | 4 |
| Jun 2026 | Burton | 480 | 0.07% | 5 |
| Jul 2026 | Ride | 450K | 63% | 1 |
| Jul 2026 | GNU | 165K | 23.1% | 2 |
| Jul 2026 | Capita | 90.5K | 12.7% | 3 |
| Jul 2026 | Lib Tech | 8.1K | 1.1% | 4 |
| Jul 2026 | Burton | 720 | 0.1% | 5 |
| Aug 2026 | Ride | 450K | 57.4% | 1 |
| Aug 2026 | GNU | 246K | 31.4% | 2 |
| Aug 2026 | Capita | 74K | 9.4% | 3 |
| Aug 2026 | Lib Tech | 12.1K | 1.5% | 4 |
| Aug 2026 | Burton | 1.3K | 0.17% | 5 |
| Sep 2026 | Burton | — | — | — |
| Sep 2026 | Capita | — | — | — |
| Sep 2026 | GNU | — | — | — |
| Sep 2026 | Lib Tech | — | — | — |
| Sep 2026 | Ride | — | — | — |

## What is being compared

- **Burton**: Measured on the search term “burton ski”.
- **Capita**: Measured on the search term “capita”.
- **GNU**: Measured on the search term “gnu”.
- **Lib Tech**: Measured on the search term “lib tech”.
- **Ride**: Measured on the search term “ride”.

- [Burton](/demand/global-en/brands/burton)
- [Capita](/demand/global-en/brands/capita)
- [GNU](/demand/global-en/brands/gnu)
- [Lib Tech](/demand/global-en/brands/lib-tech)
- [Ride](/demand/global-en/brands/ride)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among snowboard brands worldwide?

In August 2026, Ride was the most searched among snowboard brands worldwide, with an estimated 450K branded searches and 57.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Snowboard brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/snowboard-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/snowboard-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.