--- title: "Snowboard boots: Which brands are most popular in search?" description: "Compare the snowboard boots people search for. Share of Search among Salomon, Nitro, K2, ThirtyTwo, Vans and Burton, the snowboard boots Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/snowboard-boots" publisher: "Brandwave" --- # Snowboard boots: Which brands are most popular in search? Compare the snowboard boots people search for. Share of Search among Salomon, Nitro, K2, ThirtyTwo, Vans and Burton, the snowboard boots Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Snowboard boots - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Salomon, 47.6% ## Which brand is most popular in search among snowboard boots worldwide? - In August 2026, Salomon was the most searched among snowboard boots worldwide, with an estimated 137K branded searches and 47.6% estimated Share of Search within this set. - Nitro is in 2nd place, 6 percentage points behind at 41.5% Share of Search. - Across the 11 months ending August 2026, Salomon’s estimated Share of Search among snowboard boots worldwide increased from 33% to 47.6%. - Across the 11 months ending August 2026, Nitro’s estimated Share of Search among snowboard boots worldwide decreased from 46.2% to 41.5%. - Across the 11 months ending August 2026, K2’s estimated Share of Search among snowboard boots worldwide decreased from 11.7% to 5.1%. - Across the 11 months ending August 2026, ThirtyTwo’s estimated Share of Search among snowboard boots worldwide decreased from 6.4% to 3.4%. - Across the 11 months ending August 2026, Salomon’s estimated Share of Search among snowboard boots worldwide peaked at 49.4% in June 2026 and was lowest at 29.6% in November 2025. - Across the 11 months ending August 2026, Nitro’s estimated Share of Search among snowboard boots worldwide peaked at 47.5% in July 2026 and was lowest at 34.6% in January 2026. - Across the 11 months ending August 2026, K2’s estimated Share of Search among snowboard boots worldwide peaked at 20.8% in February 2026 and was lowest at 2.5% in June 2026. - Across the 11 months ending August 2026, ThirtyTwo’s estimated Share of Search among snowboard boots worldwide peaked at 13% in January 2026 and was lowest at 3.1% in June 2026. - Across the 11 months ending August 2026, Burton’s estimated Share of Search among snowboard boots worldwide peaked at 1.9% in February 2026 and was lowest at 0.18% in June 2026. - Across the 11 months ending August 2026, Salomon rose from 2nd to 1st among snowboard boots worldwide. - Across the 11 months ending August 2026, Nitro fell from 1st to 2nd among snowboard boots worldwide. - Across the 11 months ending August 2026, Vans and Burton held steady: their estimated Share of Search among snowboard boots worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Salomon vs Nitro: compare search popularity](/demand/global-en/compare/nitro-pdf-vs-salomon): 47.6% against 41.5% Share of Search. - [Salomon vs K2: compare search popularity](/demand/global-en/compare/k2-vs-salomon): 47.6% against 5.1% Share of Search. - [Salomon vs ThirtyTwo: compare search popularity](/demand/global-en/compare/salomon-vs-thirtytwo): 47.6% against 3.4% Share of Search. - [Nitro vs K2: compare search popularity](/demand/global-en/compare/k2-vs-nitro-pdf): 41.5% against 5.1% Share of Search. - [Nitro vs ThirtyTwo: compare search popularity](/demand/global-en/compare/nitro-pdf-vs-thirtytwo): 41.5% against 3.4% Share of Search. - [K2 vs ThirtyTwo: compare search popularity](/demand/global-en/compare/k2-vs-thirtytwo): 5.1% against 3.4% Share of Search. ## How did search popularity change for snowboard boots worldwide in August 2026? - In August 2026, Salomon overtook Nitro to take the highest estimated Share of Search among snowboard boots worldwide, at 47.6%. - In August 2026, K2 overtook ThirtyTwo to rank 3rd among snowboard boots worldwide, at 5.1%. - In August 2026, Nitro lost estimated Share of Search among snowboard boots worldwide, from 47.5% to 41.5%. - Estimated monthly branded searches for Burton worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026. - Estimated monthly branded searches for ThirtyTwo worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Salomon | 47.6% | 137K | +5.0% | Salomon | | 2 | Nitro | 41.5% | 120K | -14.1% | Nitro | | 3 | K2 | 5.1% | 14.8K | +82.7% | K2 | | 4 | ThirtyTwo | 3.4% | 9.9K | 0.0% | ThirtyTwo | | 5 | Vans | 1.9% | 5.4K | +22.7% | Vans | | 6 | Burton | 0.45% | 1.3K | +80.6% | Burton | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Nitro | 131K | 46.2% | 1 | | Oct 2025 | Salomon | 93.4K | 33% | 2 | | Oct 2025 | K2 | 33.1K | 11.7% | 3 | | Oct 2025 | ThirtyTwo | 18.1K | 6.4% | 4 | | Oct 2025 | Vans | 5.4K | 1.9% | 5 | | Oct 2025 | Burton | 2.4K | 0.85% | 6 | | Nov 2025 | Nitro | 134K | 42.6% | 1 | | Nov 2025 | Salomon | 93.4K | 29.6% | 2 | | Nov 2025 | K2 | 49.5K | 15.7% | 3 | | Nov 2025 | ThirtyTwo | 27.1K | 8.6% | 4 | | Nov 2025 | Vans | 6.6K | 2.1% | 5 | | Nov 2025 | Burton | 4.4K | 1.4% | 6 | | Dec 2025 | Nitro | 108K | 36% | 1 | | Dec 2025 | Salomon | 93.4K | 31% | 2 | | Dec 2025 | K2 | 60.5K | 20.1% | 3 | | Dec 2025 | ThirtyTwo | 27.1K | 9% | 4 | | Dec 2025 | Vans | 6.6K | 2.2% | 5 | | Dec 2025 | Burton | 5.4K | 1.8% | 6 | | Jan 2026 | Nitro | 132K | 34.6% | 1 | | Jan 2026 | Salomon | 114K | 29.9% | 2 | | Jan 2026 | K2 | 74K | 19.4% | 3 | | Jan 2026 | ThirtyTwo | 49.5K | 13% | 4 | | Jan 2026 | Burton | 6.6K | 1.7% | 5 | | Jan 2026 | Vans | 5.4K | 1.4% | 6 | | Feb 2026 | Nitro | 111K | 38.1% | 1 | | Feb 2026 | Salomon | 87.8K | 30.1% | 2 | | Feb 2026 | K2 | 60.5K | 20.8% | 3 | | Feb 2026 | ThirtyTwo | 22.2K | 7.6% | 4 | | Feb 2026 | Burton | 5.4K | 1.9% | 5 | | Feb 2026 | Vans | 4.4K | 1.5% | 6 | | Mar 2026 | Nitro | 111K | 40.4% | 1 | | Mar 2026 | Salomon | 107K | 38.7% | 2 | | Mar 2026 | K2 | 33.1K | 12% | 3 | | Mar 2026 | ThirtyTwo | 18.1K | 6.6% | 4 | | Mar 2026 | Vans | 4.4K | 1.6% | 5 | | Mar 2026 | Burton | 1.9K | 0.69% | 6 | | Apr 2026 | Nitro | 111K | 45.7% | 1 | | Apr 2026 | Salomon | 102K | 41.8% | 2 | | Apr 2026 | K2 | 12.1K | 5% | 3 | | Apr 2026 | ThirtyTwo | 12.1K | 5% | 4 | | Apr 2026 | Vans | 5.4K | 2.2% | 5 | | Apr 2026 | Burton | 720 | 0.3% | 6 | | May 2026 | Salomon | 118K | 46.7% | 1 | | May 2026 | Nitro | 111K | 44.2% | 2 | | May 2026 | ThirtyTwo | 9.9K | 3.9% | 3 | | May 2026 | K2 | 8.1K | 3.2% | 4 | | May 2026 | Vans | 4.4K | 1.7% | 5 | | May 2026 | Burton | 480 | 0.19% | 6 | | Jun 2026 | Salomon | 131K | 49.4% | 1 | | Jun 2026 | Nitro | 114K | 43.2% | 2 | | Jun 2026 | ThirtyTwo | 8.1K | 3.1% | 3 | | Jun 2026 | K2 | 6.6K | 2.5% | 4 | | Jun 2026 | Vans | 4.4K | 1.7% | 5 | | Jun 2026 | Burton | 480 | 0.18% | 6 | | Jul 2026 | Nitro | 139K | 47.5% | 1 | | Jul 2026 | Salomon | 131K | 44.6% | 2 | | Jul 2026 | ThirtyTwo | 9.9K | 3.4% | 3 | | Jul 2026 | K2 | 8.1K | 2.8% | 4 | | Jul 2026 | Vans | 4.4K | 1.5% | 5 | | Jul 2026 | Burton | 720 | 0.25% | 6 | | Aug 2026 | Salomon | 137K | 47.6% | 1 | | Aug 2026 | Nitro | 120K | 41.5% | 2 | | Aug 2026 | K2 | 14.8K | 5.1% | 3 | | Aug 2026 | ThirtyTwo | 9.9K | 3.4% | 4 | | Aug 2026 | Vans | 5.4K | 1.9% | 5 | | Aug 2026 | Burton | 1.3K | 0.45% | 6 | | Sep 2026 | Burton | — | — | — | | Sep 2026 | K2 | — | — | — | | Sep 2026 | Nitro | — | — | — | | Sep 2026 | Salomon | — | — | — | | Sep 2026 | ThirtyTwo | — | — | — | | Sep 2026 | Vans | — | — | — | ## What is being compared - **Burton**: Measured on the search term “burton ski”. - **K2**: Measured on the search term “k2 ski”. - **Nitro**: Measured on the search terms “gonitro com”, “nitro pdf”, “nitro pdf editor” and “nitro pdf pro”, summed into one figure. - **Salomon**: Measured on the search terms “hiking boots salomon”, “salomon com”, “salomon hiking shoes” and “salomon x ultra”, summed into one figure. - **ThirtyTwo**: Measured on the search term “thirty two”. - **Vans**: Measured on the search term “vans nz”. - [Burton](/demand/global-en/brands/burton) - [K2](/demand/global-en/brands/k2) - [Nitro](/demand/global-en/brands/nitro-pdf) - [Salomon](/demand/global-en/brands/salomon) - [ThirtyTwo](/demand/global-en/brands/thirtytwo) - [Vans](/demand/global-en/brands/vans) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among snowboard boots worldwide? In August 2026, Salomon was the most searched among snowboard boots worldwide, with an estimated 137K branded searches and 47.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Snowboard boots: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/snowboard-boots This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/snowboard-boots. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.