--- title: "Helly Hansen vs Outdoor Research: Which is searched more?" description: "Is Helly Hansen or Outdoor Research more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Snow pants brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/snow-pants-brands/compare/helly-hansen-vs-outdoor-research" publisher: "Brandwave" --- # Helly Hansen vs Outdoor Research: Which is searched more? Is Helly Hansen or Outdoor Research more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Snow pants brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Helly Hansen and Outdoor Research - **Competitive set**: Snow pants brands - **Market**: Global - **Month measured**: Sep 2026 - **Helly Hansen Share of Search**: 5.2% - **Outdoor Research Share of Search**: 0.7% ## Is Helly Hansen or Outdoor Research more popular in search? - In September 2026, Helly Hansen had more branded searches than Outdoor Research among snow pants brands worldwide. Helly Hansen had about 550,000 branded searches, while Outdoor Research had 74,000. Helly Hansen made up 5.2% of all snow pants brand searches we track, and Outdoor Research accounted for 0.7%. - Helly Hansen was ahead of Outdoor Research in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Helly Hansen’s share of searches among snow pants brands worldwide moved from 5.3% to 5.2%, and its estimated monthly branded searches moved from 823K to 550K. - Across the 12 months ending September 2026, Outdoor Research’s share of searches among snow pants brands worldwide moved from 0.59% to 0.7%, and its estimated monthly branded searches moved from 90.5K to 74K. ## Top snow pants brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Helly Hansen and Outdoor Research were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Helly Hansen and Outdoor Research were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Patagonia | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | The North Face | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Arc'teryx | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Burton | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Helly Hansen | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Outdoor Research | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Columbia | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Volcom | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Roxy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about snow pants brands - Asked ChatGPT "Which snow pants brand should I buy?": 1. The North Face, 2. Patagonia, 3. Columbia, 4. Burton, 5. Arc'teryx - Asked ChatGPT "What are the best snow pants brands?": 1. Arc'teryx, 2. Patagonia, 3. Outdoor Research, 4. The North Face, 5. Helly Hansen, 6. Burton, 7. Columbia, 8. Volcom - Asked ChatGPT "What's the best snow pants brand for skiing?": 1. Patagonia, 2. Arc'teryx, 3. Helly Hansen, 4. The North Face, 5. Outdoor Research - Searched Google, AI Overview "waterproof snow pants": 1. Columbia - Searched Google, AI Overview "snowboard pants": 1. Burton, 2. Volcom Not named in any answer: Roxy. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for snow pants brands worldwide in September 2026? - In September 2026, Helly Hansen overtook Roxy to rank 4th among snow pants brands worldwide, with 5.2% of the searches. - Estimated monthly branded searches for Outdoor Research worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026. ## Month by month | Month | Helly Hansen estimated searches | Helly Hansen Share of Search | Helly Hansen rank | Outdoor Research estimated searches | Outdoor Research Share of Search | Outdoor Research rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 823K | 5.3% | 4 | 90.5K | 0.59% | 9 | | Nov 2025 | 1.2M | 5.3% | 4 | 135K | 0.58% | 9 | | Dec 2025 | 1M | 5% | 4 | 135K | 0.67% | 9 | | Jan 2026 | 1M | 5.7% | 4 | 110K | 0.62% | 9 | | Feb 2026 | 673K | 5.4% | 4 | 110K | 0.88% | 9 | | Mar 2026 | 450K | 4.3% | 5 | 74K | 0.71% | 9 | | Apr 2026 | 368K | 4.4% | 5 | 74K | 0.89% | 8 | | May 2026 | 450K | 5% | 5 | 74K | 0.83% | 8 | | Jun 2026 | 368K | 4.5% | 5 | 74K | 0.9% | 7 | | Jul 2026 | 368K | 4.1% | 5 | 74K | 0.82% | 7 | | Aug 2026 | 450K | 4.7% | 5 | 74K | 0.77% | 9 | | Sep 2026 | 550K | 5.2% | 4 | 74K | 0.7% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Helly Hansen’s and Outdoor Research’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Helly Hansen**: Measured on the search term “hellyhansen”. - **Outdoor Research**: Measured on the search term “outdoor research”. - [Helly Hansen profile](/demand/global-en/brands/helly-hansen) - [Outdoor Research profile](/demand/global-en/brands/outdoor-research) - [All snow pants brands worldwide](/demand/global-en/categories/snow-pants-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Helly Hansen or Outdoor Research more popular in search? In September 2026, Helly Hansen had more branded searches than Outdoor Research among snow pants brands worldwide. Helly Hansen had about 550,000 branded searches, while Outdoor Research had 74,000. Helly Hansen made up 5.2% of all snow pants brand searches we track, and Outdoor Research accounted for 0.7%. ## Cite this page Brandwave. "Helly Hansen vs Outdoor Research: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/snow-pants-brands/compare/helly-hansen-vs-outdoor-research This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/snow-pants-brands/compare/helly-hansen-vs-outdoor-research. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.