--- title: "Arc'teryx vs The North Face: Which is searched more?" description: "Is Arc'teryx or The North Face more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Snow pants brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/snow-pants-brands/compare/arcteryx-vs-the-north-face" publisher: "Brandwave" --- # Arc'teryx vs The North Face: Which is searched more? Is Arc'teryx or The North Face more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Snow pants brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Arc'teryx and The North Face - **Competitive set**: Snow pants brands - **Market**: Global - **Month measured**: Sep 2026 - **Arc'teryx Share of Search**: 0.42% - **The North Face Share of Search**: 0.19% ## Is Arc'teryx or The North Face more popular in search? - In September 2026, Arc'teryx had more branded searches than The North Face among snow pants brands worldwide. Arc'teryx had about 1,600 branded searches, while The North Face had 720. Arc'teryx made up 0.42% of all snow pants brand searches we track, and The North Face accounted for 0.19%. - The lead changed hands 2 times in the 12 months ending September 2026: The North Face took it in January 2026, Arc'teryx took it in February 2026. - Across the 12 months ending September 2026, Arc'teryx’s share of searches among snow pants brands worldwide moved from 0.4% to 0.42%, and its estimated monthly branded searches moved from 1.9K to 1.6K. - Across the 12 months ending September 2026, The North Face’s share of searches among snow pants brands worldwide moved from 0.21% to 0.19%, and its estimated monthly branded searches moved from 1K to 720. ## Top snow pants brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Arc'teryx and The North Face were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Arc'teryx was listed before The North Face in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Patagonia | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | The North Face | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Arc'teryx | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Burton | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Helly Hansen | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Outdoor Research | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Columbia | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Volcom | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Roxy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about snow pants brands - Asked ChatGPT "Which snow pants brand should I buy?": 1. The North Face, 2. Patagonia, 3. Columbia, 4. Burton, 5. Arc'teryx - Asked ChatGPT "What are the best snow pants brands?": 1. Arc'teryx, 2. Patagonia, 3. Outdoor Research, 4. The North Face, 5. Helly Hansen, 6. Burton, 7. Columbia, 8. Volcom - Asked ChatGPT "What's the best snow pants brand for skiing?": 1. Patagonia, 2. Arc'teryx, 3. Helly Hansen, 4. The North Face, 5. Outdoor Research - Searched Google, AI Overview "waterproof snow pants": 1. Columbia - Searched Google, AI Overview "snowboard pants": 1. Burton, 2. Volcom Not named in any answer: Roxy. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for snow pants brands worldwide in September 2026? - Estimated monthly branded searches for The North Face worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026. - Estimated monthly branded searches for Arc'teryx worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Month by month | Month | Arc'teryx estimated searches | Arc'teryx Share of Search | Arc'teryx rank | The North Face estimated searches | The North Face Share of Search | The North Face rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 0.4% | 6 | 1K | 0.21% | 9 | | Nov 2025 | 4.4K | 0.62% | 7 | 2.4K | 0.34% | 9 | | Dec 2025 | 9.9K | 1.2% | 5 | 8.1K | 0.97% | 8 | | Jan 2026 | 6.6K | 0.79% | 7 | 8.1K | 0.97% | 6 | | Feb 2026 | 3.6K | 0.56% | 5 | 1.9K | 0.29% | 9 | | Mar 2026 | 1.6K | 0.39% | 6 | 720 | 0.18% | 9 | | Apr 2026 | 590 | 0.18% | 5 | 260 | 0.08% | 9 | | May 2026 | 390 | 0.12% | 6 | 210 | 0.07% | 9 | | Jun 2026 | 390 | 0.12% | 6 | 260 | 0.08% | 9 | | Jul 2026 | 720 | 0.22% | 5 | 390 | 0.12% | 9 | | Aug 2026 | 1K | 0.28% | 5 | 480 | 0.13% | 9 | | Sep 2026 | 1.6K | 0.42% | 5 | 720 | 0.19% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Arc'teryx’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Arc'teryx**: Measured on the search term “arcteryx snow pant”. - **The North Face**: Measured on the search terms “the north face snow pant” and “thenorthface”, summed into one figure. - [Arc'teryx profile](/demand/global-en/brands/arcteryx) - [The North Face profile](/demand/global-en/brands/the-north-face) - [All snow pants brands worldwide](/demand/global-en/categories/snow-pants-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Arc'teryx or The North Face more popular in search? In September 2026, Arc'teryx had more branded searches than The North Face among snow pants brands worldwide. Arc'teryx had about 1,600 branded searches, while The North Face had 720. Arc'teryx made up 0.42% of all snow pants brand searches we track, and The North Face accounted for 0.19%. ## Cite this page Brandwave. "Arc'teryx vs The North Face: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/snow-pants-brands/compare/arcteryx-vs-the-north-face This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/snow-pants-brands/compare/arcteryx-vs-the-north-face. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.