---
title: "Snow pants brands: Which are searched most?"
description: "Compare the snow pants brands people buy. Share of Search among Helly Hansen, Roxy, Volcom and Burton, the snow pants brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/snow-pants-brands"
publisher: "Brandwave"
---

# Snow pants brands: Which are searched most?

Compare the snow pants brands people buy. Share of Search among Helly Hansen, Roxy, Volcom and Burton, the snow pants brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Snow pants brands
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Helly Hansen, 38.8%

## Which brand is most popular in search among snow pants brands worldwide?

- Helly Hansen and Roxy share the highest estimated Share of Search among snow pants brands worldwide, at 38.8% in September 2026.
- Across the 12 months ending September 2026, Helly Hansen’s estimated Share of Search among snow pants brands worldwide decreased from 49% to 38.8%.
- Across the 12 months ending September 2026, Roxy’s estimated Share of Search among snow pants brands worldwide increased from 26.8% to 38.8%.
- Across the 12 months ending September 2026, Burton’s estimated Share of Search among snow pants brands worldwide decreased from 9.5% to 8.2%.
- Across the 12 months ending September 2026, Helly Hansen’s estimated Share of Search among snow pants brands worldwide peaked at 51.3% in November 2025 and was lowest at 28.1% in July 2026.
- Across the 12 months ending September 2026, Roxy’s estimated Share of Search among snow pants brands worldwide peaked at 51.4% in July 2026 and was lowest at 23.1% in November 2025.
- Across the 12 months ending September 2026, Volcom’s estimated Share of Search among snow pants brands worldwide peaked at 17.1% in June 2026 and was lowest at 11.8% in February 2026.
- Across the 12 months ending September 2026, Burton’s estimated Share of Search among snow pants brands worldwide peaked at 22.5% in February 2026 and was lowest at 4.5% in May 2026.
- Across the 12 months ending September 2026, Volcom held steady: its estimated Share of Search among snow pants brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Helly Hansen vs Roxy: compare search popularity](/demand/global-en/compare/helly-hansen-vs-roxy): 38.8% Share of Search each.
- [Helly Hansen vs Volcom: compare search popularity](/demand/global-en/compare/helly-hansen-vs-volcom): 38.8% against 14.2% Share of Search.
- [Helly Hansen vs Burton: compare search popularity](/demand/global-en/compare/burton-vs-helly-hansen): 38.8% against 8.2% Share of Search.
- [Roxy vs Volcom: compare search popularity](/demand/global-en/compare/roxy-vs-volcom): 38.8% against 14.2% Share of Search.
- [Roxy vs Burton: compare search popularity](/demand/global-en/compare/burton-vs-roxy): 38.8% against 8.2% Share of Search.
- [Volcom vs Burton: compare search popularity](/demand/global-en/compare/burton-vs-volcom): 14.2% against 8.2% Share of Search.

## How did search popularity change for snow pants brands worldwide in September 2026?

- In September 2026, Helly Hansen overtook Roxy to become the leader among snow pants brands worldwide, with 38.8% estimated Share of Search.
- In September 2026, Burton gained estimated Share of Search among snow pants brands worldwide, from 7.3% to 8.2%.
- In September 2026, Roxy lost estimated Share of Search among snow pants brands worldwide, from 42.5% to 38.8%.
- In September 2026, Volcom lost estimated Share of Search among snow pants brands worldwide, from 15.5% to 14.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Helly Hansen | 38.8% | 550K | +22.2% | Helly Hansen |
| 2 | Roxy | 38.8% | 550K | 0.0% | Roxy |
| 3 | Volcom | 14.2% | 201K | 0.0% | Volcom |
| 4 | Burton | 8.2% | 116K | +23.7% | Burton |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Helly Hansen | 823K | 49% | 1 |
| Oct 2025 | Roxy | 450K | 26.8% | 2 |
| Oct 2025 | Volcom | 246K | 14.7% | 3 |
| Oct 2025 | Burton | 160K | 9.5% | 4 |
| Nov 2025 | Helly Hansen | 1.2M | 51.3% | 1 |
| Nov 2025 | Roxy | 550K | 23.1% | 2 |
| Nov 2025 | Burton | 306K | 12.9% | 3 |
| Nov 2025 | Volcom | 301K | 12.7% | 4 |
| Dec 2025 | Helly Hansen | 1M | 42.3% | 1 |
| Dec 2025 | Roxy | 550K | 23.3% | 2 |
| Dec 2025 | Burton | 511K | 21.6% | 3 |
| Dec 2025 | Volcom | 301K | 12.7% | 4 |
| Jan 2026 | Helly Hansen | 1M | 40.1% | 1 |
| Jan 2026 | Roxy | 673K | 27% | 2 |
| Jan 2026 | Burton | 522K | 20.9% | 3 |
| Jan 2026 | Volcom | 301K | 12.1% | 4 |
| Feb 2026 | Helly Hansen | 673K | 39.4% | 1 |
| Feb 2026 | Roxy | 450K | 26.3% | 2 |
| Feb 2026 | Burton | 384K | 22.5% | 3 |
| Feb 2026 | Volcom | 201K | 11.8% | 4 |
| Mar 2026 | Roxy | 550K | 40.3% | 1 |
| Mar 2026 | Helly Hansen | 450K | 33% | 2 |
| Mar 2026 | Volcom | 201K | 14.7% | 3 |
| Mar 2026 | Burton | 164K | 12% | 4 |
| Apr 2026 | Roxy | 550K | 46.3% | 1 |
| Apr 2026 | Helly Hansen | 368K | 31% | 2 |
| Apr 2026 | Volcom | 201K | 16.9% | 3 |
| Apr 2026 | Burton | 68.2K | 5.7% | 4 |
| May 2026 | Roxy | 550K | 43.7% | 1 |
| May 2026 | Helly Hansen | 450K | 35.8% | 2 |
| May 2026 | Volcom | 201K | 16% | 3 |
| May 2026 | Burton | 56.6K | 4.5% | 4 |
| Jun 2026 | Roxy | 550K | 46.8% | 1 |
| Jun 2026 | Helly Hansen | 368K | 31.3% | 2 |
| Jun 2026 | Volcom | 201K | 17.1% | 3 |
| Jun 2026 | Burton | 56.1K | 4.8% | 4 |
| Jul 2026 | Roxy | 673K | 51.4% | 1 |
| Jul 2026 | Helly Hansen | 368K | 28.1% | 2 |
| Jul 2026 | Volcom | 201K | 15.4% | 3 |
| Jul 2026 | Burton | 66.4K | 5.1% | 4 |
| Aug 2026 | Roxy | 550K | 42.5% | 1 |
| Aug 2026 | Helly Hansen | 450K | 34.7% | 2 |
| Aug 2026 | Volcom | 201K | 15.5% | 3 |
| Aug 2026 | Burton | 94.1K | 7.3% | 4 |
| Sep 2026 | Helly Hansen | 550K | 38.8% | 1 |
| Sep 2026 | Roxy | 550K | 38.8% | 2 |
| Sep 2026 | Volcom | 201K | 14.2% | 3 |
| Sep 2026 | Burton | 116K | 8.2% | 4 |

## What is being compared

- **Burton**: Measured on the search terms “burton binding”, “burton boot”, “burton jacket”, “burton ski”, “burton snow”, “burton snowboard boot” and “burton snowboard boots”, summed into one figure.
- **Helly Hansen**: Measured on the search term “hellyhansen”.
- **Roxy**: Measured on the search term “roxy”.
- **Volcom**: Measured on the search term “volcom”.

- [Burton](/demand/global-en/brands/burton)
- [Helly Hansen](/demand/global-en/brands/helly-hansen)
- [Roxy](/demand/global-en/brands/roxy)
- [Volcom](/demand/global-en/brands/volcom)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among snow pants brands worldwide?

Helly Hansen and Roxy share the highest estimated Share of Search among snow pants brands worldwide, at 38.8% in September 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Snow pants brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/snow-pants-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/snow-pants-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.