--- title: "Snow helmet brands: Which are searched most?" description: "Compare the snow helmet brands people buy. Share of Search among Giro, POC and Smith, the snow helmet brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/snow-helmet-brands" publisher: "Brandwave" --- # Snow helmet brands: Which are searched most? Compare the snow helmet brands people buy. Share of Search among Giro, POC and Smith, the snow helmet brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Snow helmet brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Giro, 59.5% ## Which brand is most popular in search among snow helmet brands worldwide? - In September 2026, Giro was the most searched among snow helmet brands worldwide, with an estimated 60.3K branded searches and 59.5% estimated Share of Search within this set. - POC is in 2nd place, 19.5 percentage points behind at 39.9% Share of Search. - Across the 12 months ending September 2026, Giro’s estimated Share of Search among snow helmet brands worldwide decreased from 62.2% to 59.5%. - Across the 12 months ending September 2026, POC’s estimated Share of Search among snow helmet brands worldwide increased from 36.9% to 39.9%. - Across the 12 months ending September 2026, Giro’s estimated Share of Search among snow helmet brands worldwide peaked at 80.2% in July 2026 and was lowest at 55.3% in February 2026. - Across the 12 months ending September 2026, POC’s estimated Share of Search among snow helmet brands worldwide peaked at 43.3% in February 2026 and was lowest at 19.6% in July 2026. - Across the 12 months ending September 2026, Smith’s estimated Share of Search among snow helmet brands worldwide peaked at 1.7% in January 2026 and was lowest at 0.23% in July 2026. - Across the 12 months ending September 2026, Smith held steady: its estimated Share of Search among snow helmet brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Giro vs POC: compare search popularity](/demand/global-en/compare/giro-vs-poc-sports): 59.5% against 39.9% Share of Search. ## How did search popularity change for snow helmet brands worldwide in September 2026? - In September 2026, POC gained estimated Share of Search among snow helmet brands worldwide, from 29.1% to 39.9%. - In September 2026, Giro lost estimated Share of Search among snow helmet brands worldwide, from 70.6% to 59.5%. - Estimated monthly branded searches for Smith worldwide fell 41% over 12 measured months, from 1K to 590 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Giro | 59.5% | 60.3K | -49.8% | Giro | | 2 | POC | 39.9% | 40.5K | -18.2% | POC | | 3 | Smith | 0.58% | 590 | 0.0% | Smith | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Giro | 68.3K | 62.2% | 1 | | Oct 2025 | POC | 40.5K | 36.9% | 2 | | Oct 2025 | Smith | 1K | 0.91% | 3 | | Nov 2025 | Giro | 76.6K | 60% | 1 | | Nov 2025 | POC | 49.5K | 38.8% | 2 | | Nov 2025 | Smith | 1.6K | 1.3% | 3 | | Dec 2025 | Giro | 93.1K | 64.4% | 1 | | Dec 2025 | POC | 49.5K | 34.3% | 2 | | Dec 2025 | Smith | 1.9K | 1.3% | 3 | | Jan 2026 | Giro | 90.8K | 63.6% | 1 | | Jan 2026 | POC | 49.5K | 34.7% | 2 | | Jan 2026 | Smith | 2.4K | 1.7% | 3 | | Feb 2026 | Giro | 63.2K | 55.3% | 1 | | Feb 2026 | POC | 49.5K | 43.3% | 2 | | Feb 2026 | Smith | 1.6K | 1.4% | 3 | | Mar 2026 | Giro | 73.7K | 59.4% | 1 | | Mar 2026 | POC | 49.5K | 39.9% | 2 | | Mar 2026 | Smith | 880 | 0.71% | 3 | | Apr 2026 | Giro | 78.1K | 61% | 1 | | Apr 2026 | POC | 49.5K | 38.7% | 2 | | Apr 2026 | Smith | 390 | 0.3% | 3 | | May 2026 | Giro | 79.1K | 61.3% | 1 | | May 2026 | POC | 49.5K | 38.4% | 2 | | May 2026 | Smith | 390 | 0.3% | 3 | | Jun 2026 | Giro | 63.9K | 61% | 1 | | Jun 2026 | POC | 40.5K | 38.6% | 2 | | Jun 2026 | Smith | 390 | 0.37% | 3 | | Jul 2026 | Giro | 166K | 80.2% | 1 | | Jul 2026 | POC | 40.5K | 19.6% | 2 | | Jul 2026 | Smith | 480 | 0.23% | 3 | | Aug 2026 | Giro | 120K | 70.6% | 1 | | Aug 2026 | POC | 49.5K | 29.1% | 2 | | Aug 2026 | Smith | 590 | 0.35% | 3 | | Sep 2026 | Giro | 60.3K | 59.5% | 1 | | Sep 2026 | POC | 40.5K | 39.9% | 2 | | Sep 2026 | Smith | 590 | 0.58% | 3 | ## What is being compared - **Giro**: Measured on the search terms “giro bike”, “giro bike helmet”, “giro cycling helmet” and “giro helmet”, summed into one figure. - **POC**: Measured on the search term “poc helmet”. - **Smith**: Measured on the search term “smith snow helmet”. - [Giro](/demand/global-en/brands/giro) - [POC](/demand/global-en/brands/poc-sports) - [Smith](/demand/global-en/brands/smith-optics) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among snow helmet brands worldwide? In September 2026, Giro was the most searched among snow helmet brands worldwide, with an estimated 60.3K branded searches and 59.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Snow helmet brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/snow-helmet-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/snow-helmet-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.