---
title: "Sneaker resale platforms: Which are searched most?"
description: "Compare the platforms people buy and sell sneakers on. Share of Search among StockX, KICKS CREW, Stadium Goods, GOAT and Flight Club, the sneaker resale platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sneaker-resale-platforms"
publisher: "Brandwave"
---

# Sneaker resale platforms: Which are searched most?

Compare the platforms people buy and sell sneakers on. Share of Search among StockX, KICKS CREW, Stadium Goods, GOAT and Flight Club, the sneaker resale platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sneaker resale platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: StockX, 91.4%

## Which brand is most popular in search among sneaker resale platforms worldwide?

- In September 2026, StockX was the most searched among sneaker resale platforms worldwide, with an estimated 1.8M branded searches, 91.4% of all searches for the five we track.
- KICKS CREW is in 2nd place, 86.9 percentage points behind at 4.5%.
- Across the 12 months ending September 2026, StockX’s share of searches among sneaker resale platforms worldwide increased from 90.5% to 91.4%.
- Across the 12 months ending September 2026, KICKS CREW’s share of searches among sneaker resale platforms worldwide decreased from 5.5% to 4.5%.
- Across the 12 months ending September 2026, StockX’s share of searches among sneaker resale platforms worldwide peaked at 92.3% in April 2026 and was lowest at 89.8% in July 2026.
- Across the 12 months ending September 2026, KICKS CREW’s share of searches among sneaker resale platforms worldwide peaked at 5.5% in November 2025 and was lowest at 3.7% in May 2026.
- Across the 12 months ending September 2026, GOAT rose from 5th to 4th among sneaker resale platforms worldwide.
- Across the 12 months ending September 2026, Flight Club fell from 4th to 5th among sneaker resale platforms worldwide.
- Across the 12 months ending September 2026, Stadium Goods held steady: its share of searches among sneaker resale platforms worldwide moved less than 0.5 percentage points.

## Top sneaker resale platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, StockX and GOAT appeared every time. StockX was recommended most often, coming first in four out of five answers. GOAT was second, and Stadium Goods and Flight Club tied for third. KICKS CREW, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| StockX | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| GOAT | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Stadium Goods | 3rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Flight Club | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| KICKS CREW | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about sneaker resale platforms

- Asked ChatGPT "Where should I buy sneakers that are sold out in stores?": 1. GOAT, 2. StockX, 3. Flight Club
- Asked ChatGPT "What are the best sneaker resale platforms?": 1. StockX, 2. GOAT
- Asked ChatGPT "What's the most trustworthy site to buy and sell sneakers?": 1. StockX, 2. GOAT
- Searched Google, AI Overview "sneaker resale": 1. StockX, 2. GOAT
- Searched Google, AI Overview "buy sneakers online": 1. StockX, 2. GOAT, 3. Stadium Goods

Not named in any answer: KICKS CREW.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026.

## Compare search popularity between leading brands

- [StockX vs KICKS CREW: compare search popularity](/demand/global-en/compare/kicks-crew-vs-stockx): 91.4% against 4.5% Share of Search.
- [StockX vs Stadium Goods: compare search popularity](/demand/global-en/compare/stadium-goods-vs-stockx): 91.4% against 2.5% Share of Search.
- [KICKS CREW vs Stadium Goods: compare search popularity](/demand/global-en/compare/kicks-crew-vs-stadium-goods): 4.5% against 2.5% Share of Search.

## How did search popularity change for sneaker resale platforms worldwide in September 2026?

- In September 2026, GOAT rose from 5th to 4th among sneaker resale platforms worldwide.
- In September 2026, Flight Club fell from 4th to 5th among sneaker resale platforms worldwide.
- Estimated monthly branded searches for KICKS CREW worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026.
- Estimated monthly branded searches for StockX worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.
- Estimated monthly branded searches for Stadium Goods worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | StockX | 91.4% | 1.8M | -18.3% | StockX |
| 2 | KICKS CREW | 4.5% | 90.5K | -17.7% | KICKS CREW |
| 3 | Stadium Goods | 2.5% | 49.5K | -18.2% | Stadium Goods |
| 4 | GOAT | 0.87% | 17.5K | 0.0% | GOAT Group |
| 5 | Flight Club | 0.68% | 13.7K | -31.5% | GOAT Group |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | StockX | 2.2M | 90.5% | 1 |
| Oct 2025 | KICKS CREW | 135K | 5.5% | 2 |
| Oct 2025 | Stadium Goods | 60.5K | 2.4% | 3 |
| Oct 2025 | Flight Club | 24.1K | 0.97% | 4 |
| Oct 2025 | GOAT | 16.5K | 0.67% | 5 |
| Nov 2025 | StockX | 2.7M | 91% | 1 |
| Nov 2025 | KICKS CREW | 165K | 5.5% | 2 |
| Nov 2025 | Stadium Goods | 60.5K | 2% | 3 |
| Nov 2025 | Flight Club | 24.1K | 0.8% | 4 |
| Nov 2025 | GOAT | 21.4K | 0.71% | 5 |
| Dec 2025 | StockX | 3.4M | 90.9% | 1 |
| Dec 2025 | KICKS CREW | 201K | 5.5% | 2 |
| Dec 2025 | Stadium Goods | 74K | 2% | 3 |
| Dec 2025 | Flight Club | 35.5K | 0.96% | 4 |
| Dec 2025 | GOAT | 24.7K | 0.67% | 5 |
| Jan 2026 | StockX | 2.2M | 90.8% | 1 |
| Jan 2026 | KICKS CREW | 135K | 5.5% | 2 |
| Jan 2026 | Stadium Goods | 49.5K | 2% | 3 |
| Jan 2026 | Flight Club | 21.7K | 0.88% | 4 |
| Jan 2026 | GOAT | 20.2K | 0.82% | 5 |
| Feb 2026 | StockX | 2.2M | 91.7% | 1 |
| Feb 2026 | KICKS CREW | 110K | 4.5% | 2 |
| Feb 2026 | Stadium Goods | 49.5K | 2% | 3 |
| Feb 2026 | Flight Club | 22.5K | 0.92% | 4 |
| Feb 2026 | GOAT | 20.2K | 0.83% | 5 |
| Mar 2026 | StockX | 2.2M | 91.1% | 1 |
| Mar 2026 | KICKS CREW | 110K | 4.5% | 2 |
| Mar 2026 | Stadium Goods | 60.5K | 2.5% | 3 |
| Mar 2026 | GOAT | 24.7K | 1% | 4 |
| Mar 2026 | Flight Club | 24.6K | 1% | 5 |
| Apr 2026 | StockX | 2.2M | 92.3% | 1 |
| Apr 2026 | KICKS CREW | 90.5K | 3.7% | 2 |
| Apr 2026 | Stadium Goods | 60.5K | 2.5% | 3 |
| Apr 2026 | GOAT | 20.2K | 0.83% | 4 |
| Apr 2026 | Flight Club | 16.4K | 0.68% | 5 |
| May 2026 | StockX | 2.2M | 92.3% | 1 |
| May 2026 | KICKS CREW | 90.5K | 3.7% | 2 |
| May 2026 | Stadium Goods | 60.5K | 2.5% | 3 |
| May 2026 | GOAT | 20.2K | 0.83% | 4 |
| May 2026 | Flight Club | 16.7K | 0.69% | 5 |
| Jun 2026 | StockX | 1.8M | 91.3% | 1 |
| Jun 2026 | KICKS CREW | 90.5K | 4.5% | 2 |
| Jun 2026 | Stadium Goods | 49.5K | 2.5% | 3 |
| Jun 2026 | GOAT | 17.5K | 0.87% | 4 |
| Jun 2026 | Flight Club | 16.4K | 0.82% | 5 |
| Jul 2026 | StockX | 1.8M | 89.8% | 1 |
| Jul 2026 | KICKS CREW | 110K | 5.4% | 2 |
| Jul 2026 | Stadium Goods | 60.5K | 3% | 3 |
| Jul 2026 | Flight Club | 19.7K | 0.97% | 4 |
| Jul 2026 | GOAT | 17.5K | 0.86% | 5 |
| Aug 2026 | StockX | 2.2M | 91.5% | 1 |
| Aug 2026 | KICKS CREW | 110K | 4.5% | 2 |
| Aug 2026 | Stadium Goods | 60.5K | 2.5% | 3 |
| Aug 2026 | Flight Club | 20K | 0.82% | 4 |
| Aug 2026 | GOAT | 17.5K | 0.71% | 5 |
| Sep 2026 | StockX | 1.8M | 91.4% | 1 |
| Sep 2026 | KICKS CREW | 90.5K | 4.5% | 2 |
| Sep 2026 | Stadium Goods | 49.5K | 2.5% | 3 |
| Sep 2026 | GOAT | 17.5K | 0.87% | 4 |
| Sep 2026 | Flight Club | 13.7K | 0.68% | 5 |

## What is being compared

- **Flight Club**: Measured on the search terms “flight club shoes” and “flight club sneakers”, summed into one figure.
- **GOAT**: Measured on the search terms “goat app” and “goat sneakers”, summed into one figure.
- **KICKS CREW**: Measured on the search terms “kicks crew” and “kickscrew”, summed into one figure.
- **Stadium Goods**: Measured on the search term “stadium goods”.
- **StockX**: Measured on the search term “stockx”.

- [Flight Club](/demand/global-en/brands/flight-club)
- [GOAT](/demand/global-en/brands/goat)
- [KICKS CREW](/demand/global-en/brands/kicks-crew)
- [Stadium Goods](/demand/global-en/brands/stadium-goods)
- [StockX](/demand/global-en/brands/stockx)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sneaker resale platforms worldwide?

In September 2026, StockX was the most searched among sneaker resale platforms worldwide, with an estimated 1.8M branded searches, 91.4% of all searches for the five we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Sneaker resale platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/sneaker-resale-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sneaker-resale-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.