---
title: "Puma vs Reebok: Which is more popular by branded search?"
description: "Which is more popular in search, Puma or Reebok? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sneaker-brands/compare/puma-vs-reebok"
publisher: "Brandwave"
---

# Puma vs Reebok: Which is more popular by branded search?

Which is more popular in search, Puma or Reebok? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Puma and Reebok
- **Competitive set**: Sneaker brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Puma Share of Search**: 14.1%
- **Reebok Share of Search**: 2.3%

## Which is more popular in search, Puma or Reebok?

- In August 2026, Puma had more branded searches than Reebok among sneaker brands worldwide. Puma was estimated to have 9.1M branded searches compared to Reebok’s 1.5M, and held a 14.1% Share of Search versus Reebok’s 2.3%.
- Puma was ahead of Reebok in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Puma’s estimated Share of Search among sneaker brands worldwide moved from 12.5% to 14.1%, and its estimated monthly branded searches moved from 7.5M to 9.1M.
- Across the 11 months ending August 2026, Reebok’s estimated Share of Search among sneaker brands worldwide moved from 3.1% to 2.3%, and its estimated monthly branded searches moved from 1.8M to 1.5M.

## How did search popularity change for sneaker brands worldwide in August 2026?

- In August 2026, Puma gained estimated Share of Search among sneaker brands worldwide, from 12.3% to 14.1%.
- Estimated monthly branded searches for Reebok worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

## Month by month

| Month | Puma estimated searches | Puma Share of Search | Puma rank | Reebok estimated searches | Reebok Share of Search | Reebok rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 7.5M | 12.5% | 4 | 1.8M | 3.1% | 5 |
| Nov 2025 | 9.1M | 11% | 4 | 2.2M | 2.7% | 5 |
| Dec 2025 | 7.5M | 11% | 4 | 1.8M | 2.7% | 5 |
| Jan 2026 | 7.5M | 12.1% | 4 | 1.8M | 3% | 5 |
| Feb 2026 | 7.5M | 13.1% | 4 | 1.5M | 2.6% | 5 |
| Mar 2026 | 9.1M | 13.1% | 4 | 1.8M | 2.6% | 5 |
| Apr 2026 | 9.1M | 14.9% | 4 | 1.5M | 2.4% | 5 |
| May 2026 | 13.6M | 20.3% | 3 | 1.5M | 2.2% | 5 |
| Jun 2026 | 7.5M | 12.3% | 4 | 1.5M | 2.5% | 5 |
| Jul 2026 | 7.5M | 12.3% | 4 | 1.5M | 2.5% | 5 |
| Aug 2026 | 9.1M | 14.1% | 4 | 1.5M | 2.3% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Puma’s and Reebok’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Puma**: Measured on the search term “puma”.
- **Reebok**: Measured on the search term “reebok”.

- [Puma profile](/demand/global-en/brands/puma)
- [Reebok profile](/demand/global-en/brands/reebok)
- [All sneaker brands worldwide](/demand/global-en/categories/sneaker-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Puma or Reebok?

In August 2026, Puma had more branded searches than Reebok among sneaker brands worldwide. Puma was estimated to have 9.1M branded searches compared to Reebok’s 1.5M, and held a 14.1% Share of Search versus Reebok’s 2.3%.

## Cite this page

Brandwave. "Puma vs Reebok: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/sneaker-brands/compare/puma-vs-reebok

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sneaker-brands/compare/puma-vs-reebok. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.