---
title: "New Balance vs Reebok: Which is more popular by branded search?"
description: "Which is more popular in search, New Balance or Reebok? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sneaker-brands/compare/new-balance-vs-reebok"
publisher: "Brandwave"
---

# New Balance vs Reebok: Which is more popular by branded search?

Which is more popular in search, New Balance or Reebok? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: New Balance and Reebok
- **Competitive set**: Sneaker brands
- **Market**: Global
- **Month measured**: Aug 2026
- **New Balance Share of Search**: 20.9%
- **Reebok Share of Search**: 2.3%

## Which is more popular in search, New Balance or Reebok?

- In August 2026, New Balance had more branded searches than Reebok among sneaker brands worldwide. New Balance was estimated to have 13.6M branded searches compared to Reebok’s 1.5M, and held a 20.9% Share of Search versus Reebok’s 2.3%.
- New Balance was ahead of Reebok in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, New Balance’s estimated Share of Search among sneaker brands worldwide moved from 22.7% to 20.9%, and its estimated monthly branded searches held steady at 13.6M.
- Across the 11 months ending August 2026, Reebok’s estimated Share of Search among sneaker brands worldwide moved from 3.1% to 2.3%, and its estimated monthly branded searches moved from 1.8M to 1.5M.

## How did search popularity change for sneaker brands worldwide in August 2026?

- In August 2026, New Balance gained estimated Share of Search among sneaker brands worldwide, from 18.2% to 20.9%.
- Estimated monthly branded searches for Reebok worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

## Month by month

| Month | New Balance estimated searches | New Balance Share of Search | New Balance rank | Reebok estimated searches | Reebok Share of Search | Reebok rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 13.6M | 22.7% | 3 | 1.8M | 3.1% | 5 |
| Nov 2025 | 16.6M | 19.9% | 3 | 2.2M | 2.7% | 5 |
| Dec 2025 | 13.6M | 19.9% | 3 | 1.8M | 2.7% | 5 |
| Jan 2026 | 11.1M | 17.9% | 3 | 1.8M | 3% | 5 |
| Feb 2026 | 11.1M | 19.4% | 3 | 1.5M | 2.6% | 5 |
| Mar 2026 | 13.6M | 19.5% | 3 | 1.8M | 2.6% | 5 |
| Apr 2026 | 13.6M | 22.2% | 3 | 1.5M | 2.4% | 5 |
| May 2026 | 11.1M | 16.6% | 4 | 1.5M | 2.2% | 5 |
| Jun 2026 | 11.1M | 18.2% | 3 | 1.5M | 2.5% | 5 |
| Jul 2026 | 11.1M | 18.2% | 3 | 1.5M | 2.5% | 5 |
| Aug 2026 | 13.6M | 20.9% | 3 | 1.5M | 2.3% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using New Balance’s and Reebok’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **New Balance**: Measured on the search term “new balance”.
- **Reebok**: Measured on the search term “reebok”.

- [New Balance profile](/demand/global-en/brands/new-balance)
- [Reebok profile](/demand/global-en/brands/reebok)
- [All sneaker brands worldwide](/demand/global-en/categories/sneaker-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, New Balance or Reebok?

In August 2026, New Balance had more branded searches than Reebok among sneaker brands worldwide. New Balance was estimated to have 13.6M branded searches compared to Reebok’s 1.5M, and held a 20.9% Share of Search versus Reebok’s 2.3%.

## Cite this page

Brandwave. "New Balance vs Reebok: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/sneaker-brands/compare/new-balance-vs-reebok

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sneaker-brands/compare/new-balance-vs-reebok. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.