--- title: "Sneaker brands: Which brands are most popular in search?" description: "Compare the sneaker brands people buy. Share of Search among Adidas, Nike, New Balance, Puma and Reebok, the sneaker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sneaker-brands" publisher: "Brandwave" --- # Sneaker brands: Which brands are most popular in search? Compare the sneaker brands people buy. Share of Search among Adidas, Nike, New Balance, Puma and Reebok, the sneaker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Sneaker brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Adidas, 31.4% ## Which brand is most popular in search among sneaker brands worldwide? - Adidas and Nike share the highest estimated Share of Search among sneaker brands worldwide, at 31.4% in August 2026. - Across the 11 months ending August 2026, Adidas’ estimated Share of Search among sneaker brands worldwide increased from 27.7% to 31.4%. - Across the 11 months ending August 2026, Nike’s estimated Share of Search among sneaker brands worldwide decreased from 34.1% to 31.4%. - Across the 11 months ending August 2026, New Balance’s estimated Share of Search among sneaker brands worldwide decreased from 22.7% to 20.9%. - Across the 11 months ending August 2026, Puma’s estimated Share of Search among sneaker brands worldwide increased from 12.5% to 14.1%. - Across the 11 months ending August 2026, Reebok’s estimated Share of Search among sneaker brands worldwide decreased from 3.1% to 2.3%. - Across the 11 months ending August 2026, Adidas’ estimated Share of Search among sneaker brands worldwide peaked at 33.5% in June 2026 and was lowest at 26.8% in January 2026. - Across the 11 months ending August 2026, Nike’s estimated Share of Search among sneaker brands worldwide peaked at 40.2% in January 2026 and was lowest at 30.4% in May 2026. - Across the 11 months ending August 2026, New Balance’s estimated Share of Search among sneaker brands worldwide peaked at 22.7% in October 2025 and was lowest at 16.6% in May 2026. - Across the 11 months ending August 2026, Puma’s estimated Share of Search among sneaker brands worldwide peaked at 20.3% in May 2026 and was lowest at 11% in December 2025. - Across the 11 months ending August 2026, Adidas rose from 2nd to 1st among sneaker brands worldwide. - Across the 11 months ending August 2026, Nike fell from 1st to 2nd among sneaker brands worldwide. ## Compare search popularity between leading brands - [Adidas vs Nike: compare search popularity](/demand/global-en/compare/adidas-vs-nike): 31.4% Share of Search each. - [Adidas vs New Balance: compare search popularity](/demand/global-en/compare/adidas-vs-new-balance): 31.4% against 20.9% Share of Search. - [Adidas vs Puma: compare search popularity](/demand/global-en/compare/adidas-vs-puma): 31.4% against 14.1% Share of Search. - [Adidas vs Reebok: compare search popularity](/demand/global-en/compare/adidas-vs-reebok): 31.4% against 2.3% Share of Search. - [Nike vs New Balance: compare search popularity](/demand/global-en/compare/new-balance-vs-nike): 31.4% against 20.9% Share of Search. - [Nike vs Puma: compare search popularity](/demand/global-en/compare/nike-vs-puma): 31.4% against 14.1% Share of Search. - [Nike vs Reebok: compare search popularity](/demand/global-en/compare/nike-vs-reebok): 31.4% against 2.3% Share of Search. - [New Balance vs Puma: compare search popularity](/demand/global-en/compare/new-balance-vs-puma): 20.9% against 14.1% Share of Search. - [New Balance vs Reebok: compare search popularity](/demand/global-en/compare/new-balance-vs-reebok): 20.9% against 2.3% Share of Search. - [Puma vs Reebok: compare search popularity](/demand/global-en/compare/puma-vs-reebok): 14.1% against 2.3% Share of Search. ## How did search popularity change for sneaker brands worldwide in August 2026? - In August 2026, New Balance gained estimated Share of Search among sneaker brands worldwide, from 18.2% to 20.9%. - In August 2026, Puma gained estimated Share of Search among sneaker brands worldwide, from 12.3% to 14.1%. - In August 2026, Adidas lost estimated Share of Search among sneaker brands worldwide, from 33.5% to 31.4%. - In August 2026, Nike lost estimated Share of Search among sneaker brands worldwide, from 33.5% to 31.4%. - Estimated monthly branded searches for Reebok worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Adidas | 31.4% | 20.4M | 0.0% | Adidas | | 2 | Nike | 31.4% | 20.4M | 0.0% | Nike | | 3 | New Balance | 20.9% | 13.6M | +22.5% | New Balance | | 4 | Puma | 14.1% | 9.1M | +22.2% | Puma | | 5 | Reebok | 2.3% | 1.5M | 0.0% | Reebok | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Nike | 20.4M | 34.1% | 1 | | Oct 2025 | Adidas | 16.6M | 27.7% | 2 | | Oct 2025 | New Balance | 13.6M | 22.7% | 3 | | Oct 2025 | Puma | 7.5M | 12.5% | 4 | | Oct 2025 | Reebok | 1.8M | 3.1% | 5 | | Nov 2025 | Nike | 30.4M | 36.5% | 1 | | Nov 2025 | Adidas | 24.9M | 29.9% | 2 | | Nov 2025 | New Balance | 16.6M | 19.9% | 3 | | Nov 2025 | Puma | 9.1M | 11% | 4 | | Nov 2025 | Reebok | 2.2M | 2.7% | 5 | | Dec 2025 | Nike | 24.9M | 36.5% | 1 | | Dec 2025 | Adidas | 20.4M | 29.9% | 2 | | Dec 2025 | New Balance | 13.6M | 19.9% | 3 | | Dec 2025 | Puma | 7.5M | 11% | 4 | | Dec 2025 | Reebok | 1.8M | 2.7% | 5 | | Jan 2026 | Nike | 24.9M | 40.2% | 1 | | Jan 2026 | Adidas | 16.6M | 26.8% | 2 | | Jan 2026 | New Balance | 11.1M | 17.9% | 3 | | Jan 2026 | Puma | 7.5M | 12.1% | 4 | | Jan 2026 | Reebok | 1.8M | 3% | 5 | | Feb 2026 | Nike | 20.4M | 35.7% | 1 | | Feb 2026 | Adidas | 16.6M | 29.1% | 2 | | Feb 2026 | New Balance | 11.1M | 19.4% | 3 | | Feb 2026 | Puma | 7.5M | 13.1% | 4 | | Feb 2026 | Reebok | 1.5M | 2.6% | 5 | | Mar 2026 | Nike | 24.9M | 35.6% | 1 | | Mar 2026 | Adidas | 20.4M | 29.2% | 2 | | Mar 2026 | New Balance | 13.6M | 19.5% | 3 | | Mar 2026 | Puma | 9.1M | 13.1% | 4 | | Mar 2026 | Reebok | 1.8M | 2.6% | 5 | | Apr 2026 | Nike | 20.4M | 33.3% | 1 | | Apr 2026 | Adidas | 16.6M | 27.1% | 2 | | Apr 2026 | New Balance | 13.6M | 22.2% | 3 | | Apr 2026 | Puma | 9.1M | 14.9% | 4 | | Apr 2026 | Reebok | 1.5M | 2.4% | 5 | | May 2026 | Adidas | 20.4M | 30.4% | 1 | | May 2026 | Nike | 20.4M | 30.4% | 2 | | May 2026 | Puma | 13.6M | 20.3% | 3 | | May 2026 | New Balance | 11.1M | 16.6% | 4 | | May 2026 | Reebok | 1.5M | 2.2% | 5 | | Jun 2026 | Adidas | 20.4M | 33.5% | 1 | | Jun 2026 | Nike | 20.4M | 33.5% | 2 | | Jun 2026 | New Balance | 11.1M | 18.2% | 3 | | Jun 2026 | Puma | 7.5M | 12.3% | 4 | | Jun 2026 | Reebok | 1.5M | 2.5% | 5 | | Jul 2026 | Adidas | 20.4M | 33.5% | 1 | | Jul 2026 | Nike | 20.4M | 33.5% | 2 | | Jul 2026 | New Balance | 11.1M | 18.2% | 3 | | Jul 2026 | Puma | 7.5M | 12.3% | 4 | | Jul 2026 | Reebok | 1.5M | 2.5% | 5 | | Aug 2026 | Adidas | 20.4M | 31.4% | 1 | | Aug 2026 | Nike | 20.4M | 31.4% | 2 | | Aug 2026 | New Balance | 13.6M | 20.9% | 3 | | Aug 2026 | Puma | 9.1M | 14.1% | 4 | | Aug 2026 | Reebok | 1.5M | 2.3% | 5 | | Sep 2026 | Adidas | — | — | — | | Sep 2026 | New Balance | — | — | — | | Sep 2026 | Nike | — | — | — | | Sep 2026 | Puma | — | — | — | | Sep 2026 | Reebok | — | — | — | ## What is being compared - **Adidas**: Measured on the search term “adidas”. - **New Balance**: Measured on the search term “new balance”. - **Nike**: Measured on the search term “nike”. - **Puma**: Measured on the search term “puma”. - **Reebok**: Measured on the search term “reebok”. - [Adidas](/demand/global-en/brands/adidas) - [New Balance](/demand/global-en/brands/new-balance) - [Nike](/demand/global-en/brands/nike) - [Puma](/demand/global-en/brands/puma) - [Reebok](/demand/global-en/brands/reebok) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among sneaker brands worldwide? Adidas and Nike share the highest estimated Share of Search among sneaker brands worldwide, at 31.4% in August 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Sneaker brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/sneaker-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sneaker-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.