---
title: "Kitsch vs Scunci: Which is searched more?"
description: "Which is more popular in search, Kitsch or Scunci? Compare estimated monthly branded-search demand and Share of Search inside the Snap clips brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/snap-clips-brands/compare/kitsch-vs-scunci"
publisher: "Brandwave"
---

# Kitsch vs Scunci: Which is searched more?

Which is more popular in search, Kitsch or Scunci? Compare estimated monthly branded-search demand and Share of Search inside the Snap clips brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kitsch and Scunci
- **Competitive set**: Snap clips brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Kitsch Share of Search**: 70.2%
- **Scunci Share of Search**: 23%

## Which is more popular in search, Kitsch or Scunci?

- In September 2026, Kitsch had more branded searches than Scunci among snap clips brands worldwide. Kitsch was estimated to have 16.5K branded searches compared to Scunci’s 5.4K, and held a 70.2% Share of Search versus Scunci’s 23%.
- Kitsch was ahead of Scunci in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kitsch’s estimated Share of Search among snap clips brands worldwide moved from 57.1% to 70.2%, and its estimated monthly branded searches moved from 12K to 16.5K.
- Across the 12 months ending September 2026, Scunci’s estimated Share of Search among snap clips brands worldwide moved from 31.4% to 23%, and its estimated monthly branded searches moved from 6.6K to 5.4K.

## How did search popularity change for snap clips brands worldwide in September 2026?

- Kitsch’s estimated Share of Search among snap clips brands worldwide has gained ground for 3 months in a row, from 60% to 70.2% in September 2026.
- Estimated monthly branded searches for Scunci worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

## Month by month

| Month | Kitsch estimated searches | Kitsch Share of Search | Kitsch rank | Scunci estimated searches | Scunci Share of Search | Scunci rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12K | 57.1% | 1 | 6.6K | 31.4% | 2 |
| Nov 2025 | 16.5K | 66.8% | 1 | 6.6K | 26.7% | 2 |
| Dec 2025 | 19.8K | 70% | 1 | 6.6K | 23.3% | 2 |
| Jan 2026 | 16.2K | 52.4% | 1 | 6.6K | 21.4% | 3 |
| Feb 2026 | 12K | 60.6% | 1 | 5.4K | 27.3% | 2 |
| Mar 2026 | 14.7K | 47.1% | 1 | 6.6K | 21.2% | 3 |
| Apr 2026 | 15.3K | 67.7% | 1 | 5.4K | 23.9% | 2 |
| May 2026 | 15.3K | 60% | 1 | 6.6K | 25.9% | 2 |
| Jun 2026 | 13.5K | 60% | 1 | 5.4K | 24% | 2 |
| Jul 2026 | 14.7K | 65.3% | 1 | 5.4K | 24% | 2 |
| Aug 2026 | 19.8K | 70% | 1 | 6.6K | 23.3% | 2 |
| Sep 2026 | 16.5K | 70.2% | 1 | 5.4K | 23% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kitsch’s and Scunci’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kitsch**: Measured on the search terms “kitsch hair” and “kitsch hair clip”, summed into one figure.
- **Scunci**: Measured on the search term “scunci”.

- [Kitsch profile](/demand/global-en/brands/kitsch)
- [Scunci profile](/demand/global-en/brands/scunci)
- [All snap clips brands worldwide](/demand/global-en/categories/snap-clips-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kitsch or Scunci?

In September 2026, Kitsch had more branded searches than Scunci among snap clips brands worldwide. Kitsch was estimated to have 16.5K branded searches compared to Scunci’s 5.4K, and held a 70.2% Share of Search versus Scunci’s 23%.

## Cite this page

Brandwave. "Kitsch vs Scunci: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/snap-clips-brands/compare/kitsch-vs-scunci

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/snap-clips-brands/compare/kitsch-vs-scunci. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.