---
title: "Snack subscription boxes: Which are most popular?"
description: "Compare the subscription boxes people order international and Japanese snacks from. Share of Search among Universal Yums, Candy Club, Bokksu, Sakuraco, SnackCrate, TokyoTreat and Japan Crate, the snack subscription boxes Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/snack-subscription-boxes"
publisher: "Brandwave"
---

# Snack subscription boxes: Which are most popular?

Compare the subscription boxes people order international and Japanese snacks from. Share of Search among Universal Yums, Candy Club, Bokksu, Sakuraco, SnackCrate, TokyoTreat and Japan Crate, the snack subscription boxes Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Snack subscription boxes
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Oct 2026
- **Highest Share of Search**: Universal Yums, 52.8%

## Which brand is most popular in search among snack subscription boxes worldwide?

- In October 2026, Universal Yums was the most searched among snack subscription box brands worldwide, with an estimated 60.5K branded searches, 52.8% of all searches for the seven tracked by the Brandwave Brand Demand Index.
- Candy Club is in 2nd place, 33.4 percentage points behind at 19.4%.
- Across the 12 months ending October 2026, Universal Yums’ share of searches among snack subscription boxes worldwide decreased from 55% to 52.8%.
- Across the 12 months ending October 2026, Candy Club’s share of searches among snack subscription boxes worldwide increased from 11.1% to 19.4%.
- Across the 12 months ending October 2026, Bokksu’s share of searches among snack subscription boxes worldwide decreased from 11.1% to 8.6%.
- Across the 12 months ending October 2026, Sakuraco’s share of searches among snack subscription boxes worldwide decreased from 9% to 7.1%.
- Across the 12 months ending October 2026, TokyoTreat’s share of searches among snack subscription boxes worldwide decreased from 4.9% to 3.8%.
- Across the 12 months ending October 2026, Universal Yums’ share of searches among snack subscription boxes worldwide peaked at 62.5% in December 2025 and was lowest at 40.3% in April 2026.
- Across the 12 months ending October 2026, Candy Club’s share of searches among snack subscription boxes worldwide peaked at 24.2% in July 2026 and was lowest at 10.3% in December 2025.
- Across the 12 months ending October 2026, Bokksu’s share of searches among snack subscription boxes worldwide peaked at 11.1% in November 2025 and was lowest at 8.4% in December 2025.
- Across the 12 months ending October 2026, Sakuraco’s share of searches among snack subscription boxes worldwide peaked at 12.7% in March 2026 and was lowest at 6.9% in December 2025.
- Across the 12 months ending October 2026, SnackCrate’s share of searches among snack subscription boxes worldwide peaked at 12.2% in May 2026 and was lowest at 6.9% in December 2025.
- Across the 12 months ending October 2026, TokyoTreat’s share of searches among snack subscription boxes worldwide peaked at 6.3% in January 2026 and was lowest at 3.6% in May 2026.
- Across the 12 months ending October 2026, Candy Club rose from 3rd to 2nd among snack subscription boxes worldwide.
- Across the 12 months ending October 2026, Bokksu fell from 2nd to 3rd among snack subscription boxes worldwide.
- Across the 12 months ending October 2026, SnackCrate and Japan Crate held steady: their share of searches among snack subscription boxes worldwide each moved less than 0.5 percentage points.

## Top snack subscription boxes in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Bokksu appeared every time. Bokksu was recommended most often, coming first in two out of five answers. Universal Yums was second, and TokyoTreat was third. SnackCrate, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bokksu | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Universal Yums | 2nd | 1 of 3 | 1 of 2 | 2 of 5 |
| TokyoTreat | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Sakuraco | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Candy Club | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| SnackCrate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Japan Crate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about snack subscription boxes

- Asked ChatGPT "What's the best snack subscription box?": 1. TokyoTreat, 2. Bokksu
- Asked ChatGPT "Which Japanese snack box is worth the money?": 1. Bokksu, 2. TokyoTreat, 3. Sakuraco
- Asked ChatGPT "What's a good snack box gift for someone who loves trying foreign food?": 1. Universal Yums, 2. Bokksu
- Searched Google, AI Overview "snack subscription box": 1. Universal Yums, 2. Bokksu, 3. Candy Club
- Searched Google, AI Overview "japanese snack box": 1. Bokksu, 2. Sakuraco, 3. TokyoTreat

Not named in any answer: SnackCrate and Japan Crate.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 28, 2026.

## Compare search popularity between leading brands

- [Universal Yums vs Candy Club: compare search popularity](/demand/global-en/compare/candy-club-vs-universal-yums): 52.8% against 19.4% Share of Search.
- [Universal Yums vs Bokksu: compare search popularity](/demand/global-en/compare/bokksu-vs-universal-yums): 52.8% against 8.6% Share of Search.
- [Universal Yums vs Sakuraco: compare search popularity](/demand/global-en/compare/sakuraco-vs-universal-yums): 52.8% against 7.1% Share of Search.
- [Universal Yums vs SnackCrate: compare search popularity](/demand/global-en/compare/snackcrate-vs-universal-yums): 52.8% against 7.1% Share of Search.
- [Candy Club vs Bokksu: compare search popularity](/demand/global-en/compare/bokksu-vs-candy-club): 19.4% against 8.6% Share of Search.
- [Candy Club vs Sakuraco: compare search popularity](/demand/global-en/compare/candy-club-vs-sakuraco): 19.4% against 7.1% Share of Search.
- [Candy Club vs SnackCrate: compare search popularity](/demand/global-en/compare/candy-club-vs-snackcrate): 19.4% against 7.1% Share of Search.
- [Bokksu vs Sakuraco: compare search popularity](/demand/global-en/compare/bokksu-vs-sakuraco): 8.6% against 7.1% Share of Search.
- [Bokksu vs SnackCrate: compare search popularity](/demand/global-en/compare/bokksu-vs-snackcrate): 8.6% against 7.1% Share of Search.
- [Sakuraco vs SnackCrate: compare search popularity](/demand/global-en/compare/sakuraco-vs-snackcrate): 7.1% Share of Search each.

## How did search popularity change for snack subscription boxes worldwide in October 2026?

- In October 2026, Universal Yums gained share of searches among snack subscription boxes worldwide, from 47% to 52.8%.
- In October 2026, Sakuraco lost share of searches among snack subscription boxes worldwide, from 9.4% to 7.1%.
- In October 2026, Candy Club lost share of searches among snack subscription boxes worldwide, from 21.1% to 19.4%.
- In October 2026, Bokksu lost share of searches among snack subscription boxes worldwide, from 9.4% to 8.6%.
- In October 2026, SnackCrate lost share of searches among snack subscription boxes worldwide, from 7.7% to 7.1%.
- Estimated monthly branded searches for TokyoTreat worldwide fell 55.6% over 12 measured months, from 9.9K to 4.4K in October 2026.
- Estimated monthly branded searches for Japan Crate worldwide fell 55.2% over 12 measured months, from 2.9K to 1.3K in October 2026.

## Which snack subscription boxes do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Universal Yums | 52.8% | 60.5K | +22.2% | Universal Yums |
| 2 | Candy Club | 19.4% | 22.2K | 0.0% | Candy Club |
| 3 | Bokksu | 8.6% | 9.9K | 0.0% | Bokksu |
| 4 | Sakuraco | 7.1% | 8.1K | -18.2% | ICHIGO |
| 5 | SnackCrate | 7.1% | 8.1K | 0.0% | SnackCrate |
| 6 | TokyoTreat | 3.8% | 4.4K | 0.0% | ICHIGO |
| 7 | Japan Crate | 1.1% | 1.3K | 0.0% | Japan Crate |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Universal Yums | 110K | 55% | 1 |
| Nov 2025 | Bokksu | 22.2K | 11.1% | 2 |
| Nov 2025 | Candy Club | 22.2K | 11.1% | 3 |
| Nov 2025 | Sakuraco | 18.1K | 9% | 4 |
| Nov 2025 | SnackCrate | 14.8K | 7.4% | 5 |
| Nov 2025 | TokyoTreat | 9.9K | 4.9% | 6 |
| Nov 2025 | Japan Crate | 2.9K | 1.4% | 7 |
| Dec 2025 | Universal Yums | 165K | 62.5% | 1 |
| Dec 2025 | Candy Club | 27.1K | 10.3% | 2 |
| Dec 2025 | Bokksu | 22.2K | 8.4% | 3 |
| Dec 2025 | Sakuraco | 18.1K | 6.9% | 4 |
| Dec 2025 | SnackCrate | 18.1K | 6.9% | 5 |
| Dec 2025 | TokyoTreat | 9.9K | 3.8% | 6 |
| Dec 2025 | Japan Crate | 3.6K | 1.4% | 7 |
| Jan 2026 | Universal Yums | 74K | 46.9% | 1 |
| Jan 2026 | Candy Club | 27.1K | 17.2% | 2 |
| Jan 2026 | Bokksu | 14.8K | 9.4% | 3 |
| Jan 2026 | Sakuraco | 14.8K | 9.4% | 4 |
| Jan 2026 | SnackCrate | 14.8K | 9.4% | 5 |
| Jan 2026 | TokyoTreat | 9.9K | 6.3% | 6 |
| Jan 2026 | Japan Crate | 2.4K | 1.5% | 7 |
| Feb 2026 | Universal Yums | 60.5K | 45% | 1 |
| Feb 2026 | Candy Club | 22.2K | 16.5% | 2 |
| Feb 2026 | Bokksu | 14.8K | 11% | 3 |
| Feb 2026 | Sakuraco | 14.8K | 11% | 4 |
| Feb 2026 | SnackCrate | 12.1K | 9% | 5 |
| Feb 2026 | TokyoTreat | 8.1K | 6% | 6 |
| Feb 2026 | Japan Crate | 1.9K | 1.4% | 7 |
| Mar 2026 | Universal Yums | 60.5K | 42.4% | 1 |
| Mar 2026 | Candy Club | 27.1K | 19% | 2 |
| Mar 2026 | Sakuraco | 18.1K | 12.7% | 3 |
| Mar 2026 | Bokksu | 14.8K | 10.4% | 4 |
| Mar 2026 | SnackCrate | 12.1K | 8.5% | 5 |
| Mar 2026 | TokyoTreat | 8.1K | 5.7% | 6 |
| Mar 2026 | Japan Crate | 1.9K | 1.3% | 7 |
| Apr 2026 | Universal Yums | 49.5K | 40.3% | 1 |
| Apr 2026 | Candy Club | 27.1K | 22.1% | 2 |
| Apr 2026 | Sakuraco | 14.8K | 12% | 3 |
| Apr 2026 | Bokksu | 12.1K | 9.8% | 4 |
| Apr 2026 | SnackCrate | 12.1K | 9.8% | 5 |
| Apr 2026 | TokyoTreat | 5.4K | 4.4% | 6 |
| Apr 2026 | Japan Crate | 1.9K | 1.5% | 7 |
| May 2026 | Universal Yums | 49.5K | 40.7% | 1 |
| May 2026 | Candy Club | 27.1K | 22.3% | 2 |
| May 2026 | SnackCrate | 14.8K | 12.2% | 3 |
| May 2026 | Bokksu | 12.1K | 10% | 4 |
| May 2026 | Sakuraco | 12.1K | 10% | 5 |
| May 2026 | TokyoTreat | 4.4K | 3.6% | 6 |
| May 2026 | Japan Crate | 1.6K | 1.3% | 7 |
| Jun 2026 | Universal Yums | 49.5K | 43.3% | 1 |
| Jun 2026 | Candy Club | 27.1K | 23.7% | 2 |
| Jun 2026 | Bokksu | 12.1K | 10.6% | 3 |
| Jun 2026 | Sakuraco | 9.9K | 8.7% | 4 |
| Jun 2026 | SnackCrate | 9.9K | 8.7% | 5 |
| Jun 2026 | TokyoTreat | 4.4K | 3.9% | 6 |
| Jun 2026 | Japan Crate | 1.3K | 1.1% | 7 |
| Jul 2026 | Universal Yums | 49.5K | 44.2% | 1 |
| Jul 2026 | Candy Club | 27.1K | 24.2% | 2 |
| Jul 2026 | Bokksu | 9.9K | 8.8% | 3 |
| Jul 2026 | Sakuraco | 9.9K | 8.8% | 4 |
| Jul 2026 | SnackCrate | 9.9K | 8.8% | 5 |
| Jul 2026 | TokyoTreat | 4.4K | 3.9% | 6 |
| Jul 2026 | Japan Crate | 1.3K | 1.2% | 7 |
| Aug 2026 | Universal Yums | 49.5K | 43.3% | 1 |
| Aug 2026 | Candy Club | 27.1K | 23.7% | 2 |
| Aug 2026 | SnackCrate | 12.1K | 10.6% | 3 |
| Aug 2026 | Bokksu | 9.9K | 8.7% | 4 |
| Aug 2026 | Sakuraco | 9.9K | 8.7% | 5 |
| Aug 2026 | TokyoTreat | 4.4K | 3.9% | 6 |
| Aug 2026 | Japan Crate | 1.3K | 1.1% | 7 |
| Sep 2026 | Universal Yums | 49.5K | 47% | 1 |
| Sep 2026 | Candy Club | 22.2K | 21.1% | 2 |
| Sep 2026 | Bokksu | 9.9K | 9.4% | 3 |
| Sep 2026 | Sakuraco | 9.9K | 9.4% | 4 |
| Sep 2026 | SnackCrate | 8.1K | 7.7% | 5 |
| Sep 2026 | TokyoTreat | 4.4K | 4.2% | 6 |
| Sep 2026 | Japan Crate | 1.3K | 1.2% | 7 |
| Oct 2026 | Universal Yums | 60.5K | 52.8% | 1 |
| Oct 2026 | Candy Club | 22.2K | 19.4% | 2 |
| Oct 2026 | Bokksu | 9.9K | 8.6% | 3 |
| Oct 2026 | Sakuraco | 8.1K | 7.1% | 4 |
| Oct 2026 | SnackCrate | 8.1K | 7.1% | 5 |
| Oct 2026 | TokyoTreat | 4.4K | 3.8% | 6 |
| Oct 2026 | Japan Crate | 1.3K | 1.1% | 7 |

## How are branded searches counted for snack subscription boxes?

- **Bokksu**: Measured on the search term “bokksu”.
- **Candy Club**: Measured on the search term “candy club”.
- **Japan Crate**: Measured on the search term “japan crate”.
- **Sakuraco**: Measured on the search term “sakuraco”.
- **SnackCrate**: Measured on the search term “snackcrate”.
- **TokyoTreat**: Measured on the search term “tokyotreat”.
- **Universal Yums**: Measured on the search term “universal yums”.

- [Bokksu](/demand/global-en/brands/bokksu)
- [Candy Club](/demand/global-en/brands/candy-club)
- [Japan Crate](/demand/global-en/brands/japan-crate)
- [Sakuraco](/demand/global-en/brands/sakuraco)
- [SnackCrate](/demand/global-en/brands/snackcrate)
- [TokyoTreat](/demand/global-en/brands/tokyotreat)
- [Universal Yums](/demand/global-en/brands/universal-yums)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among snack subscription boxes worldwide?

In October 2026, Universal Yums was the most searched among snack subscription box brands worldwide, with an estimated 60.5K branded searches, 52.8% of all searches for the seven tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Snack subscription boxes: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/snack-subscription-boxes

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/snack-subscription-boxes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.