---
title: "Snack bar brands: Which are searched most?"
description: "Compare the muesli and snack bar brands people buy. Share of Search among Clif Bar, Mother Earth, Nature Valley and Carman's, the snack bar brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/snack-bar-brands"
publisher: "Brandwave"
---

# Snack bar brands: Which are searched most?

Compare the muesli and snack bar brands people buy. Share of Search among Clif Bar, Mother Earth, Nature Valley and Carman's, the snack bar brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Snack bar brands
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Clif Bar, 37.2%

## Which brand is most popular in search among snack bar brands worldwide?

- Clif Bar and Mother Earth share the highest estimated Share of Search among snack bar brands worldwide, at 37.2% in September 2026.
- Across the 12 months ending September 2026, Clif Bar’s estimated Share of Search among snack bar brands worldwide increased from 35.7% to 37.2%.
- Across the 12 months ending September 2026, Mother Earth’s estimated Share of Search among snack bar brands worldwide decreased from 43.9% to 37.2%.
- Across the 12 months ending September 2026, Nature Valley’s estimated Share of Search among snack bar brands worldwide increased from 19.7% to 25%.
- Across the 12 months ending September 2026, Clif Bar’s estimated Share of Search among snack bar brands worldwide peaked at 39% in June 2026 and was lowest at 27.3% in December 2025.
- Across the 12 months ending September 2026, Mother Earth’s estimated Share of Search among snack bar brands worldwide peaked at 51.9% in November 2025 and was lowest at 37.2% in September 2026.
- Across the 12 months ending September 2026, Nature Valley’s estimated Share of Search among snack bar brands worldwide peaked at 25% in September 2026 and was lowest at 19% in November 2025.
- Across the 12 months ending September 2026, Clif Bar rose from 2nd to 1st among snack bar brands worldwide.
- Across the 12 months ending September 2026, Mother Earth fell from 1st to 2nd among snack bar brands worldwide.
- Across the 12 months ending September 2026, Carman's held steady: its estimated Share of Search among snack bar brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Clif Bar vs Mother Earth: compare search popularity](/demand/global-en/compare/clif-bar-vs-mother-earth): 37.2% Share of Search each.
- [Clif Bar vs Nature Valley: compare search popularity](/demand/global-en/compare/clif-bar-vs-nature-valley): 37.2% against 25% Share of Search.
- [Mother Earth vs Nature Valley: compare search popularity](/demand/global-en/compare/mother-earth-vs-nature-valley): 37.2% against 25% Share of Search.

## How did search popularity change for snack bar brands worldwide in September 2026?

- In September 2026, Clif Bar overtook Mother Earth to become the leader among snack bar brands worldwide, with 37.2% estimated Share of Search.
- In September 2026, Nature Valley gained estimated Share of Search among snack bar brands worldwide, from 19.7% to 25%.
- In September 2026, Mother Earth lost estimated Share of Search among snack bar brands worldwide, from 43.9% to 37.2%.
- Estimated monthly branded searches for Carman's worldwide fell 23.9% over 12 measured months, from 2.2K to 1.7K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Clif Bar | 37.2% | 110K | 0.0% | Clif Bar |
| 2 | Mother Earth | 37.2% | 110K | -18.5% | Mother Earth |
| 3 | Nature Valley | 25% | 74K | +22.3% | Nature Valley |
| 4 | Carman's | 0.57% | 1.7K | -5.1% | Carman's |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Mother Earth | 135K | 43.9% | 1 |
| Oct 2025 | Clif Bar | 110K | 35.7% | 2 |
| Oct 2025 | Nature Valley | 60.5K | 19.7% | 3 |
| Oct 2025 | Carman's | 2.2K | 0.72% | 4 |
| Nov 2025 | Mother Earth | 165K | 51.9% | 1 |
| Nov 2025 | Clif Bar | 90.5K | 28.5% | 2 |
| Nov 2025 | Nature Valley | 60.5K | 19% | 3 |
| Nov 2025 | Carman's | 2.1K | 0.65% | 4 |
| Dec 2025 | Mother Earth | 135K | 49.8% | 1 |
| Dec 2025 | Clif Bar | 74K | 27.3% | 2 |
| Dec 2025 | Nature Valley | 60.5K | 22.3% | 3 |
| Dec 2025 | Carman's | 1.8K | 0.66% | 4 |
| Jan 2026 | Mother Earth | 135K | 42% | 1 |
| Jan 2026 | Clif Bar | 110K | 34.2% | 2 |
| Jan 2026 | Nature Valley | 74K | 23% | 3 |
| Jan 2026 | Carman's | 2.3K | 0.71% | 4 |
| Feb 2026 | Mother Earth | 135K | 46.9% | 1 |
| Feb 2026 | Clif Bar | 90.5K | 31.4% | 2 |
| Feb 2026 | Nature Valley | 60.5K | 21% | 3 |
| Feb 2026 | Carman's | 2K | 0.69% | 4 |
| Mar 2026 | Mother Earth | 135K | 42% | 1 |
| Mar 2026 | Clif Bar | 110K | 34.3% | 2 |
| Mar 2026 | Nature Valley | 74K | 23% | 3 |
| Mar 2026 | Carman's | 2.1K | 0.65% | 4 |
| Apr 2026 | Mother Earth | 135K | 43.9% | 1 |
| Apr 2026 | Clif Bar | 110K | 35.8% | 2 |
| Apr 2026 | Nature Valley | 60.5K | 19.7% | 3 |
| Apr 2026 | Carman's | 1.7K | 0.55% | 4 |
| May 2026 | Mother Earth | 135K | 44% | 1 |
| May 2026 | Clif Bar | 110K | 35.8% | 2 |
| May 2026 | Nature Valley | 60.5K | 19.7% | 3 |
| May 2026 | Carman's | 1.4K | 0.45% | 4 |
| Jun 2026 | Clif Bar | 110K | 39% | 1 |
| Jun 2026 | Mother Earth | 110K | 39% | 2 |
| Jun 2026 | Nature Valley | 60.5K | 21.5% | 3 |
| Jun 2026 | Carman's | 1.4K | 0.49% | 4 |
| Jul 2026 | Mother Earth | 135K | 43.9% | 1 |
| Jul 2026 | Clif Bar | 110K | 35.8% | 2 |
| Jul 2026 | Nature Valley | 60.5K | 19.7% | 3 |
| Jul 2026 | Carman's | 1.7K | 0.55% | 4 |
| Aug 2026 | Mother Earth | 135K | 43.9% | 1 |
| Aug 2026 | Clif Bar | 110K | 35.8% | 2 |
| Aug 2026 | Nature Valley | 60.5K | 19.7% | 3 |
| Aug 2026 | Carman's | 1.8K | 0.58% | 4 |
| Sep 2026 | Clif Bar | 110K | 37.2% | 1 |
| Sep 2026 | Mother Earth | 110K | 37.2% | 2 |
| Sep 2026 | Nature Valley | 74K | 25% | 3 |
| Sep 2026 | Carman's | 1.7K | 0.57% | 4 |

## What is being compared

- **Carman's**: Measured on the search terms “carman s” and “carmans bars”, summed into one figure.
- **Clif Bar**: Measured on the search term “clif bar”.
- **Mother Earth**: Measured on the search term “mother earth”.
- **Nature Valley**: Measured on the search term “nature valley”.

- [Carman's](/demand/global-en/brands/carmans)
- [Clif Bar](/demand/global-en/brands/clif-bar)
- [Mother Earth](/demand/global-en/brands/mother-earth)
- [Nature Valley](/demand/global-en/brands/nature-valley)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among snack bar brands worldwide?

Clif Bar and Mother Earth share the highest estimated Share of Search among snack bar brands worldwide, at 37.2% in September 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Snack bar brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/snack-bar-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/snack-bar-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.