---
title: "Plivo vs Twilio: Which is searched more?"
description: "Is Plivo or Twilio more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SMS API platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sms-api-platforms/compare/plivo-vs-twilio"
publisher: "Brandwave"
---

# Plivo vs Twilio: Which is searched more?

Is Plivo or Twilio more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SMS API platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Plivo and Twilio
- **Competitive set**: SMS API platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Plivo Share of Search**: 3.5%
- **Twilio Share of Search**: 71.2%

## Is Plivo or Twilio more popular in search?

- In September 2026, Twilio had more branded searches than Plivo among SMS API platforms worldwide. Twilio had about 550,000 branded searches, while Plivo had 27,100. Twilio made up 71.2% of all SMS API platform searches we track, and Plivo accounted for 3.5%.
- Twilio was ahead of Plivo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Plivo’s share of searches among SMS API platforms worldwide moved from 2.5% to 3.5%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Twilio’s share of searches among SMS API platforms worldwide moved from 75.6% to 71.2%, and its estimated monthly branded searches moved from 673K to 550K.

## How did search popularity change for SMS API platforms worldwide in September 2026?

- In September 2026, Twilio lost share of searches among SMS API platforms worldwide, from 75.7% to 71.2%.
- Estimated monthly branded searches for Plivo worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

## Month by month

| Month | Plivo estimated searches | Plivo Share of Search | Plivo rank | Twilio estimated searches | Twilio Share of Search | Twilio rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 2.5% | 6 | 673K | 75.6% | 1 |
| Nov 2025 | 22.2K | 3% | 6 | 550K | 73.3% | 1 |
| Dec 2025 | 18.1K | 2.8% | 6 | 450K | 69.6% | 1 |
| Jan 2026 | 22.2K | 2.9% | 6 | 550K | 70.9% | 1 |
| Feb 2026 | 22.2K | 2.9% | 6 | 550K | 72.4% | 1 |
| Mar 2026 | 22.2K | 2.4% | 6 | 673K | 73.9% | 1 |
| Apr 2026 | 27.1K | 3% | 5 | 673K | 75.2% | 1 |
| May 2026 | 22.2K | 2.5% | 5 | 673K | 75.7% | 1 |
| Jun 2026 | 22.2K | 2.5% | 5 | 673K | 75.9% | 1 |
| Jul 2026 | 22.2K | 2.5% | 5 | 673K | 75.9% | 1 |
| Aug 2026 | 27.1K | 3.1% | 5 | 673K | 75.7% | 1 |
| Sep 2026 | 27.1K | 3.5% | 5 | 550K | 71.2% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Plivo’s and Twilio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Plivo**: Measured on the search term “plivo”.
- **Twilio**: Measured on the search term “twilio”.

- [Plivo profile](/demand/global-en/brands/plivo)
- [Twilio profile](/demand/global-en/brands/twilio)
- [All SMS API platforms worldwide](/demand/global-en/categories/sms-api-platforms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Plivo or Twilio more popular in search?

In September 2026, Twilio had more branded searches than Plivo among SMS API platforms worldwide. Twilio had about 550,000 branded searches, while Plivo had 27,100. Twilio made up 71.2% of all SMS API platform searches we track, and Plivo accounted for 3.5%.

## Cite this page

Brandwave. "Plivo vs Twilio: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/sms-api-platforms/compare/plivo-vs-twilio

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sms-api-platforms/compare/plivo-vs-twilio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.