--- title: "Smoker grill brands: Which are searched most?" description: "Compare the smoker grill brands people buy. Share of Search among Weber, Traeger and Ninja, the smoker grill brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/smoker-grill-brands" publisher: "Brandwave" --- # Smoker grill brands: Which are searched most? Compare the smoker grill brands people buy. Share of Search among Weber, Traeger and Ninja, the smoker grill brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Smoker grill brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Weber, 87.6% ## Which brand is most popular in search among smoker grill brands worldwide? - In September 2026, Weber was the most searched among smoker grill brands worldwide, with an estimated 670K branded searches and 87.6% estimated Share of Search within this set. - Traeger is in 2nd place, 75.8 percentage points behind at 11.8% Share of Search. - Across the 12 months ending September 2026, Weber’s estimated Share of Search among smoker grill brands worldwide increased from 86.9% to 87.6%. - Across the 12 months ending September 2026, Traeger’s estimated Share of Search among smoker grill brands worldwide decreased from 12.7% to 11.8%. - Across the 12 months ending September 2026, Weber’s estimated Share of Search among smoker grill brands worldwide peaked at 90.7% in April 2026 and was lowest at 80.3% in December 2025. - Across the 12 months ending September 2026, Traeger’s estimated Share of Search among smoker grill brands worldwide peaked at 19.2% in December 2025 and was lowest at 8.9% in April 2026. - Across the 12 months ending September 2026, Ninja held steady: its estimated Share of Search among smoker grill brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Weber vs Traeger: compare search popularity](/demand/global-en/compare/traeger-vs-weber): 87.6% against 11.8% Share of Search. ## How did search popularity change for smoker grill brands worldwide in September 2026? - In September 2026, Traeger gained estimated Share of Search among smoker grill brands worldwide, from 10.9% to 11.8%. - In September 2026, Weber lost estimated Share of Search among smoker grill brands worldwide, from 88.6% to 87.6%. - Estimated monthly branded searches for Ninja worldwide rose 51.7% over 12 measured months, from 2.9K to 4.4K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Weber | 87.6% | 670K | -25.1% | Weber | | 2 | Traeger | 11.8% | 90.5K | -17.7% | Traeger | | 3 | Ninja | 0.57% | 4.4K | -18.5% | SharkNinja | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Weber | 619K | 86.9% | 1 | | Oct 2025 | Traeger | 90.5K | 12.7% | 2 | | Oct 2025 | Ninja | 2.9K | 0.41% | 3 | | Nov 2025 | Weber | 758K | 81.7% | 1 | | Nov 2025 | Traeger | 165K | 17.8% | 2 | | Nov 2025 | Ninja | 4.4K | 0.47% | 3 | | Dec 2025 | Weber | 691K | 80.3% | 1 | | Dec 2025 | Traeger | 165K | 19.2% | 2 | | Dec 2025 | Ninja | 4.4K | 0.51% | 3 | | Jan 2026 | Weber | 619K | 84.5% | 1 | | Jan 2026 | Traeger | 110K | 15% | 2 | | Jan 2026 | Ninja | 3.6K | 0.49% | 3 | | Feb 2026 | Weber | 632K | 87.2% | 1 | | Feb 2026 | Traeger | 90.5K | 12.5% | 2 | | Feb 2026 | Ninja | 2.4K | 0.33% | 3 | | Mar 2026 | Weber | 979K | 89.6% | 1 | | Mar 2026 | Traeger | 110K | 10.1% | 2 | | Mar 2026 | Ninja | 3.6K | 0.33% | 3 | | Apr 2026 | Weber | 1.4M | 90.7% | 1 | | Apr 2026 | Traeger | 135K | 8.9% | 2 | | Apr 2026 | Ninja | 5.4K | 0.36% | 3 | | May 2026 | Weber | 1.6M | 89.9% | 1 | | May 2026 | Traeger | 165K | 9.5% | 2 | | May 2026 | Ninja | 9.9K | 0.57% | 3 | | Jun 2026 | Weber | 1.1M | 86.6% | 1 | | Jun 2026 | Traeger | 165K | 12.8% | 2 | | Jun 2026 | Ninja | 8.1K | 0.63% | 3 | | Jul 2026 | Weber | 1M | 89.6% | 1 | | Jul 2026 | Traeger | 110K | 9.8% | 2 | | Jul 2026 | Ninja | 6.6K | 0.59% | 3 | | Aug 2026 | Weber | 895K | 88.6% | 1 | | Aug 2026 | Traeger | 110K | 10.9% | 2 | | Aug 2026 | Ninja | 5.4K | 0.53% | 3 | | Sep 2026 | Weber | 670K | 87.6% | 1 | | Sep 2026 | Traeger | 90.5K | 11.8% | 2 | | Sep 2026 | Ninja | 4.4K | 0.57% | 3 | ## What is being compared - **Ninja**: Measured on the search term “ninja smoker grill”. - **Traeger**: Measured on the search term “traeger”. - **Weber**: Measured on the search terms “weber”, “weber barbecue”, “weber bbq”, “weber grill” and “weber smoker”, summed into one figure. - [Ninja](/demand/global-en/brands/ninja-kitchen) - [Traeger](/demand/global-en/brands/traeger) - [Weber](/demand/global-en/brands/weber) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among smoker grill brands worldwide? In September 2026, Weber was the most searched among smoker grill brands worldwide, with an estimated 670K branded searches and 87.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Smoker grill brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/smoker-grill-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/smoker-grill-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.