--- title: "Smoker cover brands: Which are searched most?" description: "Compare the smoker cover brands people buy. Share of Search among Pit Boss, Traeger and Masterbuilt, the smoker cover brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/smoker-cover-brands" publisher: "Brandwave" --- # Smoker cover brands: Which are searched most? Compare the smoker cover brands people buy. Share of Search among Pit Boss, Traeger and Masterbuilt, the smoker cover brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Smoker cover brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Pit Boss, 47.3% ## Which brand is most popular in search among smoker cover brands worldwide? - In September 2026, Pit Boss was the most searched among smoker cover brands worldwide, with an estimated 92.1K branded searches and 47.3% estimated Share of Search within this set. - Traeger is in 2nd place, 0.8 percentage points behind at 46.5% Share of Search. - Across the 12 months ending September 2026, Pit Boss’ estimated Share of Search among smoker cover brands worldwide increased from 43.4% to 47.3%. - Across the 12 months ending September 2026, Traeger’s estimated Share of Search among smoker cover brands worldwide decreased from 49.9% to 46.5%. - Across the 12 months ending September 2026, Pit Boss’ estimated Share of Search among smoker cover brands worldwide peaked at 49.1% in July 2026 and was lowest at 38.1% in January 2026. - Across the 12 months ending September 2026, Traeger’s estimated Share of Search among smoker cover brands worldwide peaked at 55.7% in January 2026 and was lowest at 43.7% in July 2026. - Across the 12 months ending September 2026, Masterbuilt’s estimated Share of Search among smoker cover brands worldwide peaked at 7.5% in April 2026 and was lowest at 5.4% in June 2026. - Across the 12 months ending September 2026, Pit Boss rose from 2nd to 1st among smoker cover brands worldwide. - Across the 12 months ending September 2026, Traeger fell from 1st to 2nd among smoker cover brands worldwide. - Across the 12 months ending September 2026, Masterbuilt held steady: its estimated Share of Search among smoker cover brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Pit Boss vs Traeger: compare search popularity](/demand/global-en/compare/pit-boss-vs-traeger): 47.3% against 46.5% Share of Search. - [Pit Boss vs Masterbuilt: compare search popularity](/demand/global-en/compare/masterbuilt-vs-pit-boss): 47.3% against 6.2% Share of Search. - [Traeger vs Masterbuilt: compare search popularity](/demand/global-en/compare/masterbuilt-vs-traeger): 46.5% against 6.2% Share of Search. ## How did search popularity change for smoker cover brands worldwide in September 2026? - In September 2026, Pit Boss overtook Traeger to become the leader among smoker cover brands worldwide, with 47.3% estimated Share of Search. - In September 2026, Traeger lost estimated Share of Search among smoker cover brands worldwide, from 49.8% to 46.5%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Pit Boss | 47.3% | 92.1K | -4.3% | Pit Boss | | 2 | Traeger | 46.5% | 90.5K | -17.7% | Traeger | | 3 | Masterbuilt | 6.2% | 12.1K | -18.2% | Masterbuilt | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Traeger | 90.5K | 49.9% | 1 | | Oct 2025 | Pit Boss | 78.6K | 43.4% | 2 | | Oct 2025 | Masterbuilt | 12.1K | 6.7% | 3 | | Nov 2025 | Traeger | 165K | 51.5% | 1 | | Nov 2025 | Pit Boss | 137K | 42.8% | 2 | | Nov 2025 | Masterbuilt | 18.1K | 5.7% | 3 | | Dec 2025 | Traeger | 165K | 52.3% | 1 | | Dec 2025 | Pit Boss | 132K | 41.9% | 2 | | Dec 2025 | Masterbuilt | 18.1K | 5.7% | 3 | | Jan 2026 | Traeger | 110K | 55.7% | 1 | | Jan 2026 | Pit Boss | 75.3K | 38.1% | 2 | | Jan 2026 | Masterbuilt | 12.1K | 6.1% | 3 | | Feb 2026 | Traeger | 90.5K | 50.9% | 1 | | Feb 2026 | Pit Boss | 75.3K | 42.3% | 2 | | Feb 2026 | Masterbuilt | 12.1K | 6.8% | 3 | | Mar 2026 | Pit Boss | 113K | 47.5% | 1 | | Mar 2026 | Traeger | 110K | 46.3% | 2 | | Mar 2026 | Masterbuilt | 14.8K | 6.2% | 3 | | Apr 2026 | Pit Boss | 137K | 46.6% | 1 | | Apr 2026 | Traeger | 135K | 45.9% | 2 | | Apr 2026 | Masterbuilt | 22.2K | 7.5% | 3 | | May 2026 | Traeger | 165K | 48.9% | 1 | | May 2026 | Pit Boss | 151K | 44.6% | 2 | | May 2026 | Masterbuilt | 22.2K | 6.6% | 3 | | Jun 2026 | Traeger | 165K | 49.5% | 1 | | Jun 2026 | Pit Boss | 151K | 45.1% | 2 | | Jun 2026 | Masterbuilt | 18.1K | 5.4% | 3 | | Jul 2026 | Pit Boss | 124K | 49.1% | 1 | | Jul 2026 | Traeger | 110K | 43.7% | 2 | | Jul 2026 | Masterbuilt | 18.1K | 7.2% | 3 | | Aug 2026 | Traeger | 110K | 49.8% | 1 | | Aug 2026 | Pit Boss | 96.2K | 43.5% | 2 | | Aug 2026 | Masterbuilt | 14.8K | 6.7% | 3 | | Sep 2026 | Pit Boss | 92.1K | 47.3% | 1 | | Sep 2026 | Traeger | 90.5K | 46.5% | 2 | | Sep 2026 | Masterbuilt | 12.1K | 6.2% | 3 | ## What is being compared - **Masterbuilt**: Measured on the search term “masterbuilt”. - **Pit Boss**: Measured on the search terms “pit boss” and “pit boss grills”, summed into one figure. - **Traeger**: Measured on the search term “traeger”. - [Masterbuilt](/demand/global-en/brands/masterbuilt) - [Pit Boss](/demand/global-en/brands/pit-boss) - [Traeger](/demand/global-en/brands/traeger) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among smoker cover brands worldwide? In September 2026, Pit Boss was the most searched among smoker cover brands worldwide, with an estimated 92.1K branded searches and 47.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Smoker cover brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/smoker-cover-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/smoker-cover-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.