--- title: "Smoker brands: Which brands are most popular in search?" description: "Compare the smoker brands people buy. Share of Search among Traeger, Weber, Pit Boss, Masterbuilt and Oklahoma Joe's, the smoker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/smoker-brands" publisher: "Brandwave" --- # Smoker brands: Which brands are most popular in search? Compare the smoker brands people buy. Share of Search among Traeger, Weber, Pit Boss, Masterbuilt and Oklahoma Joe's, the smoker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Smoker brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Traeger, 40.9% ## Which brand is most popular in search among smoker brands worldwide? - Traeger and Weber share the highest estimated Share of Search among smoker brands worldwide, at 40.9% in August 2026. - Across the 11 months ending August 2026, Traeger’s estimated Share of Search among smoker brands worldwide peaked at 50.4% in December 2025 and was lowest at 35.4% in July 2026. - Across the 11 months ending August 2026, Weber’s estimated Share of Search among smoker brands worldwide peaked at 45.3% in April 2026 and was lowest at 32.2% in February 2026. - Across the 11 months ending August 2026, Pit Boss’ estimated Share of Search among smoker brands worldwide peaked at 10.8% in June 2026 and was lowest at 6.2% in January 2026. - Across the 11 months ending August 2026, Masterbuilt’s estimated Share of Search among smoker brands worldwide peaked at 6.4% in February 2026 and was lowest at 4.8% in June 2026. - Across the 11 months ending August 2026, Oklahoma Joe's’ estimated Share of Search among smoker brands worldwide peaked at 5.4% in March 2026 and was lowest at 3.6% in November 2025. - Across the 11 months ending August 2026, Traeger, Weber, Pit Boss, Masterbuilt and Oklahoma Joe's held steady: their estimated Share of Search among smoker brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Traeger vs Weber: compare search popularity](/demand/global-en/compare/traeger-vs-weber): 40.9% Share of Search each. - [Traeger vs Pit Boss: compare search popularity](/demand/global-en/compare/pit-boss-vs-traeger): 40.9% against 8.2% Share of Search. - [Traeger vs Masterbuilt: compare search popularity](/demand/global-en/compare/masterbuilt-vs-traeger): 40.9% against 5.5% Share of Search. - [Traeger vs Oklahoma Joe's: compare search popularity](/demand/global-en/compare/oklahoma-joe-s-vs-traeger): 40.9% against 4.5% Share of Search. - [Weber vs Pit Boss: compare search popularity](/demand/global-en/compare/pit-boss-vs-weber): 40.9% against 8.2% Share of Search. - [Weber vs Masterbuilt: compare search popularity](/demand/global-en/compare/masterbuilt-vs-weber): 40.9% against 5.5% Share of Search. - [Weber vs Oklahoma Joe's: compare search popularity](/demand/global-en/compare/oklahoma-joe-s-vs-weber): 40.9% against 4.5% Share of Search. - [Pit Boss vs Masterbuilt: compare search popularity](/demand/global-en/compare/masterbuilt-vs-pit-boss): 8.2% against 5.5% Share of Search. - [Pit Boss vs Oklahoma Joe's: compare search popularity](/demand/global-en/compare/oklahoma-joe-s-vs-pit-boss): 8.2% against 4.5% Share of Search. - [Masterbuilt vs Oklahoma Joe's: compare search popularity](/demand/global-en/compare/masterbuilt-vs-oklahoma-joe-s): 5.5% against 4.5% Share of Search. ## How did search popularity change for smoker brands worldwide in August 2026? - In August 2026, Traeger overtook Weber to take the highest estimated Share of Search among smoker brands worldwide, at 40.9%. - In August 2026, Weber lost estimated Share of Search among smoker brands worldwide, from 43.4% to 40.9%. - In August 2026, Pit Boss lost estimated Share of Search among smoker brands worldwide, from 10.6% to 8.2%. - Estimated monthly branded searches for Masterbuilt worldwide rose 22.3% over 11 measured months, from 12.1K to 14.8K in August 2026. - Estimated monthly branded searches for Oklahoma Joe's worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Traeger | 40.9% | 110K | 0.0% | Traeger | | 2 | Weber | 40.9% | 110K | -18.5% | Weber | | 3 | Pit Boss | 8.2% | 22.2K | -32.9% | Pit Boss | | 4 | Masterbuilt | 5.5% | 14.8K | -18.2% | Masterbuilt | | 5 | Oklahoma Joe's | 4.5% | 12.1K | -18.2% | Oklahoma Joe's | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Traeger | 90.5K | 40.9% | 1 | | Oct 2025 | Weber | 90.5K | 40.9% | 2 | | Oct 2025 | Pit Boss | 18.1K | 8.2% | 3 | | Oct 2025 | Masterbuilt | 12.1K | 5.5% | 4 | | Oct 2025 | Oklahoma Joe's | 9.9K | 4.5% | 5 | | Nov 2025 | Traeger | 165K | 49.7% | 1 | | Nov 2025 | Weber | 110K | 33.1% | 2 | | Nov 2025 | Pit Boss | 27.1K | 8.2% | 3 | | Nov 2025 | Masterbuilt | 18.1K | 5.4% | 4 | | Nov 2025 | Oklahoma Joe's | 12.1K | 3.6% | 5 | | Dec 2025 | Traeger | 165K | 50.4% | 1 | | Dec 2025 | Weber | 110K | 33.6% | 2 | | Dec 2025 | Pit Boss | 22.2K | 6.8% | 3 | | Dec 2025 | Masterbuilt | 18.1K | 5.5% | 4 | | Dec 2025 | Oklahoma Joe's | 12.1K | 3.7% | 5 | | Jan 2026 | Traeger | 110K | 46.4% | 1 | | Jan 2026 | Weber | 90.5K | 38.1% | 2 | | Jan 2026 | Pit Boss | 14.8K | 6.2% | 3 | | Jan 2026 | Masterbuilt | 12.1K | 5.1% | 4 | | Jan 2026 | Oklahoma Joe's | 9.9K | 4.2% | 5 | | Feb 2026 | Traeger | 90.5K | 48.2% | 1 | | Feb 2026 | Weber | 60.5K | 32.2% | 2 | | Feb 2026 | Pit Boss | 14.8K | 7.9% | 3 | | Feb 2026 | Masterbuilt | 12.1K | 6.4% | 4 | | Feb 2026 | Oklahoma Joe's | 9.9K | 5.3% | 5 | | Mar 2026 | Traeger | 110K | 40.5% | 1 | | Mar 2026 | Weber | 110K | 40.5% | 2 | | Mar 2026 | Pit Boss | 22.2K | 8.2% | 3 | | Mar 2026 | Masterbuilt | 14.8K | 5.4% | 4 | | Mar 2026 | Oklahoma Joe's | 14.8K | 5.4% | 5 | | Apr 2026 | Weber | 165K | 45.3% | 1 | | Apr 2026 | Traeger | 135K | 37.1% | 2 | | Apr 2026 | Pit Boss | 27.1K | 7.4% | 3 | | Apr 2026 | Masterbuilt | 22.2K | 6.1% | 4 | | Apr 2026 | Oklahoma Joe's | 14.8K | 4.1% | 5 | | May 2026 | Weber | 201K | 45% | 1 | | May 2026 | Traeger | 165K | 36.9% | 2 | | May 2026 | Pit Boss | 40.5K | 9.1% | 3 | | May 2026 | Masterbuilt | 22.2K | 5% | 4 | | May 2026 | Oklahoma Joe's | 18.1K | 4.1% | 5 | | Jun 2026 | Traeger | 165K | 43.8% | 1 | | Jun 2026 | Weber | 135K | 35.8% | 2 | | Jun 2026 | Pit Boss | 40.5K | 10.8% | 3 | | Jun 2026 | Masterbuilt | 18.1K | 4.8% | 4 | | Jun 2026 | Oklahoma Joe's | 18.1K | 4.8% | 5 | | Jul 2026 | Weber | 135K | 43.4% | 1 | | Jul 2026 | Traeger | 110K | 35.4% | 2 | | Jul 2026 | Pit Boss | 33.1K | 10.6% | 3 | | Jul 2026 | Masterbuilt | 18.1K | 5.8% | 4 | | Jul 2026 | Oklahoma Joe's | 14.8K | 4.8% | 5 | | Aug 2026 | Traeger | 110K | 40.9% | 1 | | Aug 2026 | Weber | 110K | 40.9% | 2 | | Aug 2026 | Pit Boss | 22.2K | 8.2% | 3 | | Aug 2026 | Masterbuilt | 14.8K | 5.5% | 4 | | Aug 2026 | Oklahoma Joe's | 12.1K | 4.5% | 5 | | Sep 2026 | Masterbuilt | — | — | — | | Sep 2026 | Oklahoma Joe's | — | — | — | | Sep 2026 | Pit Boss | — | — | — | | Sep 2026 | Traeger | — | — | — | | Sep 2026 | Weber | — | — | — | ## What is being compared - **Masterbuilt**: Measured on the search term “masterbuilt”. - **Oklahoma Joe's**: Measured on the search term “oklahoma joes”. - **Pit Boss**: Measured on the search term “pit boss grills”. - **Traeger**: Measured on the search term “traeger”. - **Weber**: Measured on the search term “weber bbq”. - [Masterbuilt](/demand/global-en/brands/masterbuilt) - [Oklahoma Joe's](/demand/global-en/brands/oklahoma-joe-s) - [Pit Boss](/demand/global-en/brands/pit-boss) - [Traeger](/demand/global-en/brands/traeger) - [Weber](/demand/global-en/brands/weber) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among smoker brands worldwide? Traeger and Weber share the highest estimated Share of Search among smoker brands worldwide, at 40.9% in August 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Smoker brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/smoker-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/smoker-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.