---
title: "Google Nest vs Kidde: Which is searched more?"
description: "Which is more popular in search, Google Nest or Kidde? Compare estimated monthly branded-search demand and Share of Search inside the Smoke alarm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/smoke-alarm-brands/compare/google-nest-vs-kidde"
publisher: "Brandwave"
---

# Google Nest vs Kidde: Which is searched more?

Which is more popular in search, Google Nest or Kidde? Compare estimated monthly branded-search demand and Share of Search inside the Smoke alarm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Google Nest and Kidde
- **Competitive set**: Smoke alarm brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Google Nest Share of Search**: 24.6%
- **Kidde Share of Search**: 2%

## Which is more popular in search, Google Nest or Kidde?

- In September 2026, Google Nest had more branded searches than Kidde among smoke alarm brands worldwide. Google Nest was estimated to have 406K branded searches compared to Kidde’s 33.1K, and held a 24.6% Share of Search versus Kidde’s 2%.
- Google Nest was ahead of Kidde in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Nest’s estimated Share of Search among smoke alarm brands worldwide moved from 33.5% to 24.6%, and its estimated monthly branded searches moved from 705K to 406K.
- Across the 12 months ending September 2026, Kidde’s estimated Share of Search among smoke alarm brands worldwide moved from 1.6% to 2%, and its estimated monthly branded searches held steady at 33.1K.

## How did search popularity change for smoke alarm brands worldwide in September 2026?

- In September 2026, Kidde rose from 5th to 4th among smoke alarm brands worldwide.
- Estimated monthly branded searches for Google Nest worldwide fell 42.4% over 12 measured months, from 705K to 406K in September 2026.

## Month by month

| Month | Google Nest estimated searches | Google Nest Share of Search | Google Nest rank | Kidde estimated searches | Kidde Share of Search | Kidde rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 705K | 33.5% | 2 | 33.1K | 1.6% | 4 |
| Nov 2025 | 806K | 34.9% | 2 | 33.1K | 1.4% | 4 |
| Dec 2025 | 742K | 33.1% | 2 | 33.1K | 1.5% | 4 |
| Jan 2026 | 660K | 31.6% | 2 | 40.5K | 1.9% | 4 |
| Feb 2026 | 497K | 26.5% | 2 | 33.1K | 1.8% | 4 |
| Mar 2026 | 417K | 25.8% | 2 | 33.1K | 2% | 4 |
| Apr 2026 | 417K | 26.2% | 2 | 33.1K | 2.1% | 4 |
| May 2026 | 485K | 29.5% | 2 | 33.1K | 2% | 4 |
| Jun 2026 | 510K | 24.2% | 2 | 27.1K | 1.3% | 4 |
| Jul 2026 | 491K | 29% | 2 | 27.1K | 1.6% | 4 |
| Aug 2026 | 430K | 25% | 2 | 27.1K | 1.6% | 5 |
| Sep 2026 | 406K | 24.6% | 2 | 33.1K | 2% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Google Nest’s and Kidde’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Google Nest**: Measured on the search terms “google nest”, “google nest thermostat”, “googlenest” and “nest thermostat”, summed into one figure.
- **Kidde**: Measured on the search term “kidde”.

- [Google Nest profile](/demand/global-en/brands/google-nest)
- [Kidde profile](/demand/global-en/brands/kidde)
- [All smoke alarm brands worldwide](/demand/global-en/categories/smoke-alarm-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Google Nest or Kidde?

In September 2026, Google Nest had more branded searches than Kidde among smoke alarm brands worldwide. Google Nest was estimated to have 406K branded searches compared to Kidde’s 33.1K, and held a 24.6% Share of Search versus Kidde’s 2%.

## Cite this page

Brandwave. "Google Nest vs Kidde: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/smoke-alarm-brands/compare/google-nest-vs-kidde

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/smoke-alarm-brands/compare/google-nest-vs-kidde. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.