---
title: "First Alert vs Kidde: Which is searched more?"
description: "Which is more popular in search, First Alert or Kidde? Compare estimated monthly branded-search demand and Share of Search inside the Smoke alarm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/smoke-alarm-brands/compare/first-alert-vs-kidde"
publisher: "Brandwave"
---

# First Alert vs Kidde: Which is searched more?

Which is more popular in search, First Alert or Kidde? Compare estimated monthly branded-search demand and Share of Search inside the Smoke alarm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: First Alert and Kidde
- **Competitive set**: Smoke alarm brands
- **Market**: Global
- **Month measured**: Sep 2026
- **First Alert Share of Search**: 6.6%
- **Kidde Share of Search**: 8%

## Which is more popular in search, First Alert or Kidde?

- In September 2026, Kidde had more branded searches than First Alert among smoke alarm brands worldwide. Kidde was estimated to have 33.1K branded searches compared to First Alert’s 27.1K, and held an 8% Share of Search versus First Alert’s 6.6%.
- Kidde was ahead of First Alert in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, First Alert’s estimated Share of Search among smoke alarm brands worldwide moved from 4.2% to 6.6%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Kidde’s estimated Share of Search among smoke alarm brands worldwide moved from 6.2% to 8%, and its estimated monthly branded searches held steady at 33.1K.

## How did search popularity change for smoke alarm brands worldwide in September 2026?

- In September 2026, Kidde overtook First Alert to rank 3rd among smoke alarm brands worldwide, with 8% estimated Share of Search.
- Estimated monthly branded searches for First Alert worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

## Month by month

| Month | First Alert estimated searches | First Alert Share of Search | First Alert rank | Kidde estimated searches | Kidde Share of Search | Kidde rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 4.2% | 4 | 33.1K | 6.2% | 3 |
| Nov 2025 | 22.2K | 3.6% | 4 | 33.1K | 5.4% | 3 |
| Dec 2025 | 22.2K | 3.6% | 4 | 33.1K | 5.4% | 3 |
| Jan 2026 | 27.1K | 4.8% | 4 | 40.5K | 7.2% | 3 |
| Feb 2026 | 18.1K | 4% | 4 | 33.1K | 7.3% | 3 |
| Mar 2026 | 22.2K | 5.4% | 4 | 33.1K | 8.1% | 3 |
| Apr 2026 | 22.2K | 5.4% | 4 | 33.1K | 8.1% | 3 |
| May 2026 | 18.1K | 4.1% | 4 | 33.1K | 7.5% | 3 |
| Jun 2026 | 22.2K | 3% | 4 | 27.1K | 3.7% | 3 |
| Jul 2026 | 22.2K | 5.8% | 4 | 27.1K | 7.1% | 3 |
| Aug 2026 | 27.1K | 6.9% | 3 | 27.1K | 6.9% | 4 |
| Sep 2026 | 27.1K | 6.6% | 4 | 33.1K | 8% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using First Alert’s and Kidde’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **First Alert**: Measured on the search term “first alert”.
- **Kidde**: Measured on the search term “kidde”.

- [First Alert profile](/demand/global-en/brands/first-alert)
- [Kidde profile](/demand/global-en/brands/kidde)
- [All smoke alarm brands worldwide](/demand/global-en/categories/smoke-alarm-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, First Alert or Kidde?

In September 2026, Kidde had more branded searches than First Alert among smoke alarm brands worldwide. Kidde was estimated to have 33.1K branded searches compared to First Alert’s 27.1K, and held an 8% Share of Search versus First Alert’s 6.6%.

## Cite this page

Brandwave. "First Alert vs Kidde: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/smoke-alarm-brands/compare/first-alert-vs-kidde

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/smoke-alarm-brands/compare/first-alert-vs-kidde. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.