---
title: "Smoke alarm brands: Which are searched most?"
description: "Compare the smoke alarm brands brands people buy. Share of Search among Ring, Google Nest, Quell, Kidde, First Alert and Clipsal, the smoke alarm brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/smoke-alarm-brands"
publisher: "Brandwave"
---

# Smoke alarm brands: Which are searched most?

Compare the smoke alarm brands brands people buy. Share of Search among Ring, Google Nest, Quell, Kidde, First Alert and Clipsal, the smoke alarm brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Smoke alarm brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Ring, 65.4%

## Which brand is most popular in search among smoke alarm brands worldwide?

- In September 2026, Ring was the most searched among smoke alarm brands worldwide, with an estimated 1.1M branded searches and 65.4% estimated Share of Search within this set.
- Google Nest is in 2nd place, 40.9 percentage points behind at 24.6% Share of Search.
- Across the 12 months ending September 2026, Ring’s estimated Share of Search among smoke alarm brands worldwide increased from 58.9% to 65.4%.
- Across the 12 months ending September 2026, Google Nest’s estimated Share of Search among smoke alarm brands worldwide decreased from 33.4% to 24.6%.
- Across the 12 months ending September 2026, Quell’s estimated Share of Search among smoke alarm brands worldwide increased from 4.3% to 5.5%.
- Across the 12 months ending September 2026, First Alert’s estimated Share of Search among smoke alarm brands worldwide increased from 1.1% to 1.6%.
- Across the 12 months ending September 2026, Ring’s estimated Share of Search among smoke alarm brands worldwide peaked at 66.7% in August 2026 and was lowest at 55.4% in June 2026.
- Across the 12 months ending September 2026, Google Nest’s estimated Share of Search among smoke alarm brands worldwide peaked at 34.8% in November 2025 and was lowest at 24.1% in June 2026.
- Across the 12 months ending September 2026, Quell’s estimated Share of Search among smoke alarm brands worldwide peaked at 17.4% in June 2026 and was lowest at 3.9% in November 2025.
- Across the 12 months ending September 2026, Kidde and Clipsal held steady: their estimated Share of Search among smoke alarm brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Ring vs Google Nest: compare search popularity](/demand/global-en/compare/google-nest-vs-ring-security): 65.4% against 24.6% Share of Search.
- [Ring vs Quell: compare search popularity](/demand/global-en/compare/quell-fire-vs-ring-security): 65.4% against 5.5% Share of Search.
- [Ring vs Kidde: compare search popularity](/demand/global-en/compare/kidde-vs-ring-security): 65.4% against 2% Share of Search.
- [Google Nest vs Quell: compare search popularity](/demand/global-en/compare/google-nest-vs-quell-fire): 24.6% against 5.5% Share of Search.
- [Google Nest vs Kidde: compare search popularity](/demand/global-en/compare/google-nest-vs-kidde): 24.6% against 2% Share of Search.
- [Quell vs Kidde: compare search popularity](/demand/global-en/compare/kidde-vs-quell-fire): 5.5% against 2% Share of Search.

## How did search popularity change for smoke alarm brands worldwide in September 2026?

- In September 2026, Quell gained estimated Share of Search among smoke alarm brands worldwide, from 4.3% to 5.5%.
- In September 2026, Ring lost estimated Share of Search among smoke alarm brands worldwide, from 66.7% to 65.4%.
- First Alert’s estimated Share of Search among smoke alarm brands worldwide has gained ground for 3 months in a row, from 1.1% to 1.6% in September 2026.
- In September 2026, Kidde rose from 5th to 4th among smoke alarm brands worldwide.
- Estimated monthly branded searches for Google Nest worldwide fell 42.4% over 12 measured months, from 705K to 406K in September 2026.
- Estimated monthly branded searches for Clipsal worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ring | 65.4% | 1.1M | -6.0% | Amazon |
| 2 | Google Nest | 24.6% | 406K | -5.7% | Google |
| 3 | Quell | 5.5% | 90.5K | +22.3% | Quell |
| 4 | Kidde | 2% | 33.1K | +22.1% | Kidde |
| 5 | First Alert | 1.6% | 27.1K | 0.0% | First Alert |
| 6 | Clipsal | 0.9% | 14.8K | 0.0% | Schneider Electric |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ring | 1.2M | 58.9% | 1 |
| Oct 2025 | Google Nest | 705K | 33.4% | 2 |
| Oct 2025 | Quell | 90.5K | 4.3% | 3 |
| Oct 2025 | Kidde | 33.1K | 1.6% | 4 |
| Oct 2025 | First Alert | 22.2K | 1.1% | 5 |
| Oct 2025 | Clipsal | 18.1K | 0.86% | 6 |
| Nov 2025 | Ring | 1.3M | 58.1% | 1 |
| Nov 2025 | Google Nest | 806K | 34.8% | 2 |
| Nov 2025 | Quell | 90.5K | 3.9% | 3 |
| Nov 2025 | Kidde | 33.1K | 1.4% | 4 |
| Nov 2025 | First Alert | 22.2K | 0.96% | 5 |
| Nov 2025 | Clipsal | 18.1K | 0.78% | 6 |
| Dec 2025 | Ring | 1.3M | 59.9% | 1 |
| Dec 2025 | Google Nest | 742K | 33% | 2 |
| Dec 2025 | Quell | 90.5K | 4% | 3 |
| Dec 2025 | Kidde | 33.1K | 1.5% | 4 |
| Dec 2025 | First Alert | 22.2K | 0.99% | 5 |
| Dec 2025 | Clipsal | 12.1K | 0.54% | 6 |
| Jan 2026 | Ring | 1.2M | 59.3% | 1 |
| Jan 2026 | Google Nest | 660K | 31.5% | 2 |
| Jan 2026 | Quell | 110K | 5.3% | 3 |
| Jan 2026 | Kidde | 40.5K | 1.9% | 4 |
| Jan 2026 | First Alert | 27.1K | 1.3% | 5 |
| Jan 2026 | Clipsal | 14.8K | 0.71% | 6 |
| Feb 2026 | Ring | 1.2M | 65.3% | 1 |
| Feb 2026 | Google Nest | 497K | 26.5% | 2 |
| Feb 2026 | Quell | 90.5K | 4.8% | 3 |
| Feb 2026 | Kidde | 33.1K | 1.8% | 4 |
| Feb 2026 | First Alert | 18.1K | 0.97% | 5 |
| Feb 2026 | Clipsal | 12.1K | 0.65% | 6 |
| Mar 2026 | Ring | 1M | 64.3% | 1 |
| Mar 2026 | Google Nest | 417K | 25.7% | 2 |
| Mar 2026 | Quell | 90.5K | 5.6% | 3 |
| Mar 2026 | Kidde | 33.1K | 2% | 4 |
| Mar 2026 | First Alert | 22.2K | 1.4% | 5 |
| Mar 2026 | Clipsal | 14.8K | 0.91% | 6 |
| Apr 2026 | Ring | 1M | 63.7% | 1 |
| Apr 2026 | Google Nest | 417K | 26.2% | 2 |
| Apr 2026 | Quell | 90.5K | 5.7% | 3 |
| Apr 2026 | Kidde | 33.1K | 2.1% | 4 |
| Apr 2026 | First Alert | 22.2K | 1.4% | 5 |
| Apr 2026 | Clipsal | 14.8K | 0.93% | 6 |
| May 2026 | Ring | 1M | 62.1% | 1 |
| May 2026 | Google Nest | 485K | 29.4% | 2 |
| May 2026 | Quell | 74K | 4.5% | 3 |
| May 2026 | Kidde | 33.1K | 2% | 4 |
| May 2026 | First Alert | 18.1K | 1.1% | 5 |
| May 2026 | Clipsal | 14.8K | 0.9% | 6 |
| Jun 2026 | Ring | 1.2M | 55.4% | 1 |
| Jun 2026 | Google Nest | 510K | 24.1% | 2 |
| Jun 2026 | Quell | 368K | 17.4% | 3 |
| Jun 2026 | Kidde | 27.1K | 1.3% | 4 |
| Jun 2026 | First Alert | 22.2K | 1.1% | 5 |
| Jun 2026 | Clipsal | 14.8K | 0.7% | 6 |
| Jul 2026 | Ring | 1.1M | 63.1% | 1 |
| Jul 2026 | Google Nest | 491K | 28.9% | 2 |
| Jul 2026 | Quell | 74K | 4.4% | 3 |
| Jul 2026 | Kidde | 27.1K | 1.6% | 4 |
| Jul 2026 | First Alert | 22.2K | 1.3% | 5 |
| Jul 2026 | Clipsal | 12.1K | 0.71% | 6 |
| Aug 2026 | Ring | 1.1M | 66.7% | 1 |
| Aug 2026 | Google Nest | 430K | 25% | 2 |
| Aug 2026 | Quell | 74K | 4.3% | 3 |
| Aug 2026 | First Alert | 27.1K | 1.6% | 4 |
| Aug 2026 | Kidde | 27.1K | 1.6% | 5 |
| Aug 2026 | Clipsal | 14.8K | 0.86% | 6 |
| Sep 2026 | Ring | 1.1M | 65.4% | 1 |
| Sep 2026 | Google Nest | 406K | 24.6% | 2 |
| Sep 2026 | Quell | 90.5K | 5.5% | 3 |
| Sep 2026 | Kidde | 33.1K | 2% | 4 |
| Sep 2026 | First Alert | 27.1K | 1.6% | 5 |
| Sep 2026 | Clipsal | 14.8K | 0.9% | 6 |

## What is being compared

- **Clipsal**: Measured on the search term “clipsal”.
- **First Alert**: Measured on the search term “first alert”.
- **Google Nest**: Measured on the search terms “google nest”, “google nest thermostat”, “googlenest” and “nest thermostat”, summed into one figure.
- **Kidde**: Measured on the search term “kidde”.
- **Quell**: Measured on the search term “quell”.
- **Ring**: Measured on the search terms “camera ring”, “home security ring”, “ring alarm panel”, “ring camera”, “ring doorbell”, “ring fire alarm”, “ring floodlight cam”, “ring outdoor lighting”, “ring security camera”, “ring smoke alarm” and “ring video doorbell”, summed into one figure.

- [Clipsal](/demand/global-en/brands/clipsal)
- [First Alert](/demand/global-en/brands/first-alert)
- [Google Nest](/demand/global-en/brands/google-nest)
- [Kidde](/demand/global-en/brands/kidde)
- [Quell](/demand/global-en/brands/quell-fire)
- [Ring](/demand/global-en/brands/ring-security)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among smoke alarm brands worldwide?

In September 2026, Ring was the most searched among smoke alarm brands worldwide, with an estimated 1.1M branded searches and 65.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Smoke alarm brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/smoke-alarm-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/smoke-alarm-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.