---
title: "Smartwatch brands: Which are searched most?"
description: "Compare the smartwatch brands people buy. Share of Search among Apple Watch, Garmin, Fitbit, Amazfit and Samsung, the smartwatch brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/smartwatch-brands"
publisher: "Brandwave"
---

# Smartwatch brands: Which are searched most?

Compare the smartwatch brands people buy. Share of Search among Apple Watch, Garmin, Fitbit, Amazfit and Samsung, the smartwatch brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Smartwatch brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Apple Watch, 48.6%

## Which brand is most popular in search among smartwatch brands worldwide?

- In August 2026, Apple Watch was the most searched among smartwatch brands worldwide, with an estimated 7.5M branded searches and 48.6% estimated Share of Search within this set.
- Garmin is in 2nd place, 13.8 percentage points behind at 34.8% Share of Search.
- Across the 11 months ending August 2026, Apple Watch’s estimated Share of Search among smartwatch brands worldwide decreased from 55.8% to 48.6%.
- Across the 11 months ending August 2026, Garmin’s estimated Share of Search among smartwatch brands worldwide increased from 27.1% to 34.8%.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among smartwatch brands worldwide decreased from 3.4% to 2.7%.
- Across the 11 months ending August 2026, Apple Watch’s estimated Share of Search among smartwatch brands worldwide peaked at 57.6% in December 2025 and was lowest at 44.4% in May 2026.
- Across the 11 months ending August 2026, Fitbit’s estimated Share of Search among smartwatch brands worldwide peaked at 14.3% in May 2026 and was lowest at 7.2% in December 2025.
- Across the 11 months ending August 2026, Amazfit’s estimated Share of Search among smartwatch brands worldwide peaked at 6.3% in March 2026 and was lowest at 5.1% in November 2025.
- Across the 11 months ending August 2026, Fitbit and Amazfit held steady: their estimated Share of Search among smartwatch brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Apple Watch vs Garmin: compare search popularity](/demand/global-en/compare/apple-watch-vs-garmin): 48.6% against 34.8% Share of Search.
- [Apple Watch vs Fitbit: compare search popularity](/demand/global-en/compare/apple-watch-vs-fitbit): 48.6% against 8.7% Share of Search.
- [Apple Watch vs Amazfit: compare search popularity](/demand/global-en/compare/amazfit-vs-apple-watch): 48.6% against 5.2% Share of Search.
- [Apple Watch vs Samsung: compare search popularity](/demand/global-en/compare/apple-watch-vs-samsung): 48.6% against 2.7% Share of Search.
- [Garmin vs Fitbit: compare search popularity](/demand/global-en/compare/fitbit-vs-garmin): 34.8% against 8.7% Share of Search.
- [Garmin vs Amazfit: compare search popularity](/demand/global-en/compare/amazfit-vs-garmin): 34.8% against 5.2% Share of Search.
- [Garmin vs Samsung: compare search popularity](/demand/global-en/compare/garmin-vs-samsung): 34.8% against 2.7% Share of Search.
- [Fitbit vs Amazfit: compare search popularity](/demand/global-en/compare/amazfit-vs-fitbit): 8.7% against 5.2% Share of Search.
- [Fitbit vs Samsung: compare search popularity](/demand/global-en/compare/fitbit-vs-samsung): 8.7% against 2.7% Share of Search.
- [Amazfit vs Samsung: compare search popularity](/demand/global-en/compare/amazfit-vs-samsung): 5.2% against 2.7% Share of Search.

## How did search popularity change for smartwatch brands worldwide in August 2026?

- In August 2026, Apple Watch gained estimated Share of Search among smartwatch brands worldwide, from 47.1% to 48.6%.
- In August 2026, Garmin gained estimated Share of Search among smartwatch brands worldwide, from 33.5% to 34.8%.
- In August 2026, Fitbit lost estimated Share of Search among smartwatch brands worldwide, from 10.3% to 8.7%.
- In August 2026, Amazfit lost estimated Share of Search among smartwatch brands worldwide, from 6.2% to 5.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Apple Watch | 48.6% | 7.5M | +22.2% | Apple |
| 2 | Garmin | 34.8% | 5.4M | +23.2% | Garmin |
| 3 | Fitbit | 8.7% | 1.3M | -0.5% | Google |
| 4 | Amazfit | 5.2% | 795K | -0.7% | Amazfit |
| 5 | Samsung | 2.7% | 422K | +12.0% | Samsung |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Apple Watch | 7.5M | 55.8% | 1 |
| Oct 2025 | Garmin | 3.6M | 27.1% | 2 |
| Oct 2025 | Fitbit | 1.1M | 8.4% | 3 |
| Oct 2025 | Amazfit | 705K | 5.3% | 4 |
| Oct 2025 | Samsung | 452K | 3.4% | 5 |
| Nov 2025 | Apple Watch | 9.1M | 56% | 1 |
| Nov 2025 | Garmin | 4.6M | 27.9% | 2 |
| Nov 2025 | Fitbit | 1.4M | 8.4% | 3 |
| Nov 2025 | Amazfit | 832K | 5.1% | 4 |
| Nov 2025 | Samsung | 431K | 2.6% | 5 |
| Dec 2025 | Apple Watch | 9.1M | 57.6% | 1 |
| Dec 2025 | Garmin | 4.4M | 27.6% | 2 |
| Dec 2025 | Fitbit | 1.1M | 7.2% | 3 |
| Dec 2025 | Amazfit | 816K | 5.1% | 4 |
| Dec 2025 | Samsung | 397K | 2.5% | 5 |
| Jan 2026 | Apple Watch | 7.5M | 52.6% | 1 |
| Jan 2026 | Garmin | 4.4M | 30.9% | 2 |
| Jan 2026 | Fitbit | 1.1M | 8% | 3 |
| Jan 2026 | Amazfit | 812K | 5.7% | 4 |
| Jan 2026 | Samsung | 397K | 2.8% | 5 |
| Feb 2026 | Apple Watch | 6.1M | 52.5% | 1 |
| Feb 2026 | Garmin | 3.6M | 30.6% | 2 |
| Feb 2026 | Fitbit | 932K | 8% | 3 |
| Feb 2026 | Amazfit | 664K | 5.7% | 4 |
| Feb 2026 | Samsung | 377K | 3.2% | 5 |
| Mar 2026 | Apple Watch | 6.1M | 48.6% | 1 |
| Mar 2026 | Garmin | 4.3M | 34.6% | 2 |
| Mar 2026 | Fitbit | 952K | 7.6% | 3 |
| Mar 2026 | Amazfit | 787K | 6.3% | 4 |
| Mar 2026 | Samsung | 377K | 3% | 5 |
| Apr 2026 | Apple Watch | 6.1M | 48.1% | 1 |
| Apr 2026 | Garmin | 4.4M | 34.2% | 2 |
| Apr 2026 | Fitbit | 1.1M | 8.8% | 3 |
| Apr 2026 | Amazfit | 787K | 6.2% | 4 |
| Apr 2026 | Samsung | 352K | 2.8% | 5 |
| May 2026 | Apple Watch | 6.1M | 44.4% | 1 |
| May 2026 | Garmin | 4.5M | 33% | 2 |
| May 2026 | Fitbit | 2M | 14.3% | 3 |
| May 2026 | Amazfit | 791K | 5.7% | 4 |
| May 2026 | Samsung | 352K | 2.6% | 5 |
| Jun 2026 | Apple Watch | 6.1M | 46% | 1 |
| Jun 2026 | Garmin | 4.4M | 33% | 2 |
| Jun 2026 | Fitbit | 1.6M | 12.3% | 3 |
| Jun 2026 | Amazfit | 800K | 6% | 4 |
| Jun 2026 | Samsung | 352K | 2.6% | 5 |
| Jul 2026 | Apple Watch | 6.1M | 47.1% | 1 |
| Jul 2026 | Garmin | 4.4M | 33.5% | 2 |
| Jul 2026 | Fitbit | 1.3M | 10.3% | 3 |
| Jul 2026 | Amazfit | 800K | 6.2% | 4 |
| Jul 2026 | Samsung | 377K | 2.9% | 5 |
| Aug 2026 | Apple Watch | 7.5M | 48.6% | 1 |
| Aug 2026 | Garmin | 5.4M | 34.8% | 2 |
| Aug 2026 | Fitbit | 1.3M | 8.7% | 3 |
| Aug 2026 | Amazfit | 795K | 5.2% | 4 |
| Aug 2026 | Samsung | 422K | 2.7% | 5 |
| Sep 2026 | Amazfit | — | — | — |
| Sep 2026 | Apple Watch | — | — | — |
| Sep 2026 | Fitbit | — | — | — |
| Sep 2026 | Garmin | — | — | — |
| Sep 2026 | Samsung | — | — | — |

## What is being compared

- **Amazfit**: Measured on the search terms “amazfit”, “amazfit balance”, “amazfit com”, “amazfit fitness watch”, “amazfit gtr”, “amazfit smartwatch”, “fitness watch amazfit” and “smartwatch amazfit”, summed into one figure.
- **Apple Watch**: Measured on the search term “apple watch”.
- **Fitbit**: Measured on the search terms “fitbit”, “fitbit charge”, “fitbit com”, “fitbit fitness watch”, “fitbit sense”, “fitbit smartwatch”, “fitbit versa” and “smartwatch fitbit”, summed into one figure.
- **Garmin**: Measured on the search terms “cycling computer garmin”, “fitness watch garmin”, “garmin”, “garmin alpha”, “garmin astro”, “garmin com”, “garmin dog gps”, “garmin dog tracker”, “garmin edge”, “garmin fenix”, “garmin forerunner”, “garmin gps dog collar”, “garmin smartwatch”, “garmin venu” and “smartwatch garmin”, summed into one figure.
- **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure.

- [Amazfit](/demand/global-en/brands/amazfit)
- [Apple Watch](/demand/global-en/brands/apple-watch)
- [Fitbit](/demand/global-en/brands/fitbit)
- [Garmin](/demand/global-en/brands/garmin)
- [Samsung](/demand/global-en/brands/samsung)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among smartwatch brands worldwide?

In August 2026, Apple Watch was the most searched among smartwatch brands worldwide, with an estimated 7.5M branded searches and 48.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Smartwatch brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/smartwatch-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/smartwatch-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.