--- title: "Smartphone brands: Which brands are most popular in search?" description: "Compare the smartphone brands people buy. Share of Search among Google, Apple iPhone, Xiaomi, OPPO and Samsung, the smartphone brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/smartphone-brands" publisher: "Brandwave" --- # Smartphone brands: Which brands are most popular in search? Compare the smartphone brands people buy. Share of Search among Google, Apple iPhone, Xiaomi, OPPO and Samsung, the smartphone brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Smartphone brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Google, 93.7% ## Which brand is most popular in search among smartphone brands worldwide? - In August 2026, Google was the most searched among smartphone brands worldwide, with an estimated 414M branded searches and 93.7% estimated Share of Search within this set. - Apple iPhone is in 2nd place, 89.8 percentage points behind at 3.9% Share of Search. - Across the 11 months ending August 2026, Apple iPhone’s estimated Share of Search among smartphone brands worldwide increased from 3.2% to 3.9%. - Across the 11 months ending August 2026, Google’s estimated Share of Search among smartphone brands worldwide peaked at 94.4% in April 2026 and was lowest at 93.4% in February 2026. - Across the 11 months ending August 2026, Google, Xiaomi, OPPO and Samsung held steady: their estimated Share of Search among smartphone brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Google vs Apple iPhone: compare search popularity](/demand/global-en/compare/apple-iphone-vs-google): 93.7% against 3.9% Share of Search. ## How did search popularity change for smartphone brands worldwide in August 2026? - Estimated monthly branded searches for Apple iPhone worldwide rose 22.1% over 11 measured months, from 14.1M to 17.1M in August 2026. - Estimated monthly branded searches for Xiaomi worldwide fell 18.2% over 11 measured months, from 7.5M to 6.1M in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Google | 93.7% | 414M | 0.0% | Google | | 2 | Apple iPhone | 3.9% | 17.1M | +0.6% | Apple iPhone | | 3 | Xiaomi | 1.4% | 6.1M | 0.0% | Xiaomi | | 4 | OPPO | 0.93% | 4.1M | 0.0% | OPPO | | 5 | Samsung | 0.1% | 422K | +12.0% | Samsung | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Google | 414M | 94.1% | 1 | | Oct 2025 | Apple iPhone | 14.1M | 3.2% | 2 | | Oct 2025 | Xiaomi | 7.5M | 1.7% | 3 | | Oct 2025 | OPPO | 4.1M | 0.93% | 4 | | Oct 2025 | Samsung | 452K | 0.1% | 5 | | Nov 2025 | Google | 414M | 94.1% | 1 | | Nov 2025 | Apple iPhone | 14.1M | 3.2% | 2 | | Nov 2025 | Xiaomi | 7.5M | 1.7% | 3 | | Nov 2025 | OPPO | 4.1M | 0.93% | 4 | | Nov 2025 | Samsung | 431K | 0.1% | 5 | | Dec 2025 | Google | 414M | 94.2% | 1 | | Dec 2025 | Apple iPhone | 14.2M | 3.2% | 2 | | Dec 2025 | Xiaomi | 7.5M | 1.7% | 3 | | Dec 2025 | OPPO | 3.4M | 0.76% | 4 | | Dec 2025 | Samsung | 397K | 0.09% | 5 | | Jan 2026 | Google | 414M | 94.1% | 1 | | Jan 2026 | Apple iPhone | 14.2M | 3.2% | 2 | | Jan 2026 | Xiaomi | 7.5M | 1.7% | 3 | | Jan 2026 | OPPO | 4.1M | 0.93% | 4 | | Jan 2026 | Samsung | 397K | 0.09% | 5 | | Feb 2026 | Google | 338M | 93.4% | 1 | | Feb 2026 | Apple iPhone | 14.2M | 3.9% | 2 | | Feb 2026 | Xiaomi | 6.1M | 1.7% | 3 | | Feb 2026 | OPPO | 3.4M | 0.93% | 4 | | Feb 2026 | Samsung | 377K | 0.1% | 5 | | Mar 2026 | Google | 414M | 93.6% | 1 | | Mar 2026 | Apple iPhone | 17.1M | 3.9% | 2 | | Mar 2026 | Xiaomi | 7.5M | 1.7% | 3 | | Mar 2026 | OPPO | 3.4M | 0.76% | 4 | | Mar 2026 | Samsung | 377K | 0.09% | 5 | | Apr 2026 | Google | 414M | 94.4% | 1 | | Apr 2026 | Apple iPhone | 14.1M | 3.2% | 2 | | Apr 2026 | Xiaomi | 6.1M | 1.4% | 3 | | Apr 2026 | OPPO | 4.1M | 0.93% | 4 | | Apr 2026 | Samsung | 352K | 0.08% | 5 | | May 2026 | Google | 414M | 93.9% | 1 | | May 2026 | Apple iPhone | 17.1M | 3.9% | 2 | | May 2026 | Xiaomi | 6.1M | 1.4% | 3 | | May 2026 | OPPO | 3.4M | 0.76% | 4 | | May 2026 | Samsung | 352K | 0.08% | 5 | | Jun 2026 | Google | 414M | 93.7% | 1 | | Jun 2026 | Apple iPhone | 17.1M | 3.9% | 2 | | Jun 2026 | Xiaomi | 6.1M | 1.4% | 3 | | Jun 2026 | OPPO | 4.1M | 0.93% | 4 | | Jun 2026 | Samsung | 352K | 0.08% | 5 | | Jul 2026 | Google | 414M | 93.7% | 1 | | Jul 2026 | Apple iPhone | 17.1M | 3.9% | 2 | | Jul 2026 | Xiaomi | 6.1M | 1.4% | 3 | | Jul 2026 | OPPO | 4.1M | 0.93% | 4 | | Jul 2026 | Samsung | 377K | 0.09% | 5 | | Aug 2026 | Google | 414M | 93.7% | 1 | | Aug 2026 | Apple iPhone | 17.1M | 3.9% | 2 | | Aug 2026 | Xiaomi | 6.1M | 1.4% | 3 | | Aug 2026 | OPPO | 4.1M | 0.93% | 4 | | Aug 2026 | Samsung | 422K | 0.1% | 5 | | Sep 2026 | Apple iPhone | — | — | — | | Sep 2026 | Google | — | — | — | | Sep 2026 | OPPO | — | — | — | | Sep 2026 | Samsung | — | — | — | | Sep 2026 | Xiaomi | — | — | — | ## What is being compared - **Apple iPhone**: Measured on the search terms “apple iphone” and “iphone”, summed into one figure. - **Google**: Measured on the search term “google”. - **OPPO**: Measured on the search term “oppo”. - **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure. - **Xiaomi**: Measured on the search term “xiaomi”. - [Apple iPhone](/demand/global-en/brands/apple-iphone) - [Google](/demand/global-en/brands/google) - [OPPO](/demand/global-en/brands/oppo) - [Samsung](/demand/global-en/brands/samsung) - [Xiaomi](/demand/global-en/brands/xiaomi) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among smartphone brands worldwide? In August 2026, Google was the most searched among smartphone brands worldwide, with an estimated 414M branded searches and 93.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Smartphone brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/smartphone-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/smartphone-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.