---
title: "Amazon vs Google: Which is searched more?"
description: "Which is more popular in search, Amazon or Google? Compare estimated monthly branded-search demand and Share of Search inside the Smart speaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/smart-speaker-brands/compare/amazon-vs-google"
publisher: "Brandwave"
---

# Amazon vs Google: Which is searched more?

Which is more popular in search, Amazon or Google? Compare estimated monthly branded-search demand and Share of Search inside the Smart speaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Amazon and Google
- **Competitive set**: Smart speaker brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Amazon Share of Search**: 49.9%
- **Google Share of Search**: 49.9%

## Which is more popular in search, Amazon or Google?

- In August 2026, Amazon and Google were level on Share of Search among smart speaker brands worldwide, with an estimated 414M branded searches each, at 49.9% estimated Share of Search each.
- The lead changed hands once in the 11 months ending August 2026: Google took it in April 2026.
- Across the 11 months ending August 2026, Amazon’s estimated Share of Search among smart speaker brands worldwide held steady at 49.9%, and its estimated monthly branded searches held steady at 414M.
- Across the 11 months ending August 2026, Google’s estimated Share of Search among smart speaker brands worldwide held steady at 49.9%, and its estimated monthly branded searches held steady at 414M.

## How did search popularity change for smart speaker brands worldwide in August 2026?

Neither Amazon nor Google moved beyond provider rounding among smart speaker brands in Aug 2026.

## Month by month

| Month | Amazon estimated searches | Amazon Share of Search | Amazon rank | Google estimated searches | Google Share of Search | Google rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 414M | 49.9% | 1 | 414M | 49.9% | 2 |
| Nov 2025 | 506M | 54.8% | 1 | 414M | 44.8% | 2 |
| Dec 2025 | 506M | 54.8% | 1 | 414M | 44.8% | 2 |
| Jan 2026 | 414M | 49.9% | 1 | 414M | 49.9% | 2 |
| Feb 2026 | 338M | 49.9% | 1 | 338M | 49.9% | 2 |
| Mar 2026 | 414M | 49.9% | 1 | 414M | 49.9% | 2 |
| Apr 2026 | 338M | 44.8% | 2 | 414M | 54.9% | 1 |
| May 2026 | 414M | 49.9% | 1 | 414M | 49.9% | 2 |
| Jun 2026 | 414M | 49.9% | 1 | 414M | 49.9% | 2 |
| Jul 2026 | 414M | 49.9% | 1 | 414M | 49.9% | 2 |
| Aug 2026 | 414M | 49.9% | 1 | 414M | 49.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Amazon’s and Google’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Amazon**: Measured on the search term “amazon”.
- **Google**: Measured on the search term “google”.

- [Amazon profile](/demand/global-en/brands/amazon)
- [Google profile](/demand/global-en/brands/google)
- [All smart speaker brands worldwide](/demand/global-en/categories/smart-speaker-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Amazon or Google?

In August 2026, Amazon and Google were level on Share of Search among smart speaker brands worldwide, with an estimated 414M branded searches each, at 49.9% estimated Share of Search each.

## Cite this page

Brandwave. "Amazon vs Google: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/smart-speaker-brands/compare/amazon-vs-google

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/smart-speaker-brands/compare/amazon-vs-google. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.