--- title: "Smart speaker brands: Which are searched most?" description: "Compare the smart speaker brands people buy. Share of Search among Amazon, Google, Bose, Sonos and Apple HomePod, the smart speaker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/smart-speaker-brands" publisher: "Brandwave" --- # Smart speaker brands: Which are searched most? Compare the smart speaker brands people buy. Share of Search among Amazon, Google, Bose, Sonos and Apple HomePod, the smart speaker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Smart speaker brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Amazon, 49.9% ## Which brand is most popular in search among smart speaker brands worldwide? - Amazon and Google share the highest estimated Share of Search among smart speaker brands worldwide, at 49.9% in August 2026. - Across the 11 months ending August 2026, Amazon’s estimated Share of Search among smart speaker brands worldwide peaked at 54.8% in December 2025 and was lowest at 44.8% in April 2026. - Across the 11 months ending August 2026, Google’s estimated Share of Search among smart speaker brands worldwide peaked at 54.9% in April 2026 and was lowest at 44.8% in November 2025. - Across the 11 months ending August 2026, Amazon, Google, Bose, Sonos and Apple HomePod held steady: their estimated Share of Search among smart speaker brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Amazon vs Google: compare search popularity](/demand/global-en/compare/amazon-vs-google): 49.9% Share of Search each. ## How did search popularity change for smart speaker brands worldwide in August 2026? - Estimated monthly branded searches for Apple HomePod worldwide fell 10.7% over 11 measured months, from 336K to 300K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Amazon | 49.9% | 414M | 0.0% | Amazon | | 2 | Google | 49.9% | 414M | 0.0% | Google | | 3 | Bose | 0.13% | 1.1M | +13.2% | Bose | | 4 | Sonos | 0.11% | 877K | +16.3% | Sonos | | 5 | Apple HomePod | 0.04% | 300K | +11.1% | Apple | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Amazon | 414M | 49.9% | 1 | | Oct 2025 | Google | 414M | 49.9% | 2 | | Oct 2025 | Bose | 1.1M | 0.13% | 3 | | Oct 2025 | Sonos | 877K | 0.11% | 4 | | Oct 2025 | Apple HomePod | 336K | 0.04% | 5 | | Nov 2025 | Amazon | 506M | 54.8% | 1 | | Nov 2025 | Google | 414M | 44.8% | 2 | | Nov 2025 | Bose | 1.7M | 0.19% | 3 | | Nov 2025 | Sonos | 1.3M | 0.14% | 4 | | Nov 2025 | Apple HomePod | 402K | 0.04% | 5 | | Dec 2025 | Amazon | 506M | 54.8% | 1 | | Dec 2025 | Google | 414M | 44.8% | 2 | | Dec 2025 | Bose | 1.6M | 0.18% | 3 | | Dec 2025 | Sonos | 1.1M | 0.12% | 4 | | Dec 2025 | Apple HomePod | 447K | 0.05% | 5 | | Jan 2026 | Amazon | 414M | 49.9% | 1 | | Jan 2026 | Google | 414M | 49.9% | 2 | | Jan 2026 | Bose | 1M | 0.12% | 3 | | Jan 2026 | Sonos | 877K | 0.11% | 4 | | Jan 2026 | Apple HomePod | 366K | 0.04% | 5 | | Feb 2026 | Amazon | 338M | 49.9% | 1 | | Feb 2026 | Google | 338M | 49.9% | 2 | | Feb 2026 | Bose | 836K | 0.12% | 3 | | Feb 2026 | Sonos | 717K | 0.11% | 4 | | Feb 2026 | Apple HomePod | 300K | 0.04% | 5 | | Mar 2026 | Amazon | 414M | 49.9% | 1 | | Mar 2026 | Google | 414M | 49.9% | 2 | | Mar 2026 | Bose | 877K | 0.11% | 3 | | Mar 2026 | Sonos | 877K | 0.11% | 4 | | Mar 2026 | Apple HomePod | 336K | 0.04% | 5 | | Apr 2026 | Google | 414M | 54.9% | 1 | | Apr 2026 | Amazon | 338M | 44.8% | 2 | | Apr 2026 | Bose | 876K | 0.12% | 3 | | Apr 2026 | Sonos | 754K | 0.1% | 4 | | Apr 2026 | Apple HomePod | 245K | 0.03% | 5 | | May 2026 | Amazon | 414M | 49.9% | 1 | | May 2026 | Google | 414M | 49.9% | 2 | | May 2026 | Bose | 946K | 0.11% | 3 | | May 2026 | Sonos | 891K | 0.11% | 4 | | May 2026 | Apple HomePod | 270K | 0.03% | 5 | | Jun 2026 | Amazon | 414M | 49.9% | 1 | | Jun 2026 | Google | 414M | 49.9% | 2 | | Jun 2026 | Bose | 938K | 0.11% | 3 | | Jun 2026 | Sonos | 760K | 0.09% | 4 | | Jun 2026 | Apple HomePod | 300K | 0.04% | 5 | | Jul 2026 | Amazon | 414M | 49.9% | 1 | | Jul 2026 | Google | 414M | 49.9% | 2 | | Jul 2026 | Bose | 945K | 0.11% | 3 | | Jul 2026 | Sonos | 754K | 0.09% | 4 | | Jul 2026 | Apple HomePod | 270K | 0.03% | 5 | | Aug 2026 | Amazon | 414M | 49.9% | 1 | | Aug 2026 | Google | 414M | 49.9% | 2 | | Aug 2026 | Bose | 1.1M | 0.13% | 3 | | Aug 2026 | Sonos | 877K | 0.11% | 4 | | Aug 2026 | Apple HomePod | 300K | 0.04% | 5 | | Sep 2026 | Amazon | — | — | — | | Sep 2026 | Apple HomePod | — | — | — | | Sep 2026 | Bose | — | — | — | | Sep 2026 | Google | — | — | — | | Sep 2026 | Sonos | — | — | — | ## What is being compared - **Amazon**: Measured on the search term “amazon”. - **Apple HomePod**: Measured on the search terms “apple homepod” and “homepod”, summed into one figure. - **Bose**: Measured on the search terms “bluetooth speaker bose”, “bose bluetooth speaker”, “bose com”, “bose headphone”, “bose quietcomfort”, “bose soundlink”, “bose speaker”, “headphone bose” and “speaker bose”, summed into one figure. - **Google**: Measured on the search term “google”. - **Sonos**: Measured on the search terms “bluetooth speaker sonos”, “sonos”, “sonos com”, “sonos move”, “sonos roam” and “sonos speaker”, summed into one figure. - [Amazon](/demand/global-en/brands/amazon) - [Apple HomePod](/demand/global-en/brands/apple-homepod) - [Bose](/demand/global-en/brands/bose) - [Google](/demand/global-en/brands/google) - [Sonos](/demand/global-en/brands/sonos) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among smart speaker brands worldwide? Amazon and Google share the highest estimated Share of Search among smart speaker brands worldwide, at 49.9% in August 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Smart speaker brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/smart-speaker-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/smart-speaker-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.