---
title: "Fitbit vs Samsung: Which is searched more?"
description: "Which is more popular in search, Fitbit or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the Smart scale brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/smart-scale-brands/compare/fitbit-vs-samsung"
publisher: "Brandwave"
---

# Fitbit vs Samsung: Which is searched more?

Which is more popular in search, Fitbit or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the Smart scale brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fitbit and Samsung
- **Competitive set**: Smart scale brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Fitbit Share of Search**: 17.5%
- **Samsung Share of Search**: 4.6%

## Which is more popular in search, Fitbit or Samsung?

- In September 2026, Fitbit had more branded searches than Samsung among smart scale brands worldwide. Fitbit was estimated to have 1.3M branded searches compared to Samsung’s 352K, and held a 17.5% Share of Search versus Samsung’s 4.6%.
- Fitbit was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fitbit’s estimated Share of Search among smart scale brands worldwide moved from 15.1% to 17.5%, and its estimated monthly branded searches moved from 1.1M to 1.3M.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among smart scale brands worldwide moved from 6.1% to 4.6%, and its estimated monthly branded searches moved from 452K to 352K.

## How did search popularity change for smart scale brands worldwide in September 2026?

- In September 2026, Fitbit lost estimated Share of Search among smart scale brands worldwide, from 19.1% to 17.5%.
- In September 2026, Samsung lost estimated Share of Search among smart scale brands worldwide, from 6% to 4.6%.

## Month by month

| Month | Fitbit estimated searches | Fitbit Share of Search | Fitbit rank | Samsung estimated searches | Samsung Share of Search | Samsung rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.1M | 15.1% | 2 | 452K | 6.1% | 5 |
| Nov 2025 | 1.4M | 16.9% | 2 | 431K | 5.4% | 5 |
| Dec 2025 | 1.1M | 16.5% | 2 | 397K | 5.8% | 5 |
| Jan 2026 | 1.1M | 16.6% | 2 | 397K | 5.9% | 5 |
| Feb 2026 | 922K | 16.6% | 2 | 377K | 6.8% | 5 |
| Mar 2026 | 940K | 14.6% | 3 | 377K | 5.8% | 5 |
| Apr 2026 | 1.1M | 17.1% | 2 | 352K | 5.4% | 5 |
| May 2026 | 2M | 26.3% | 2 | 352K | 4.7% | 5 |
| Jun 2026 | 1.6M | 24.8% | 2 | 352K | 5.4% | 5 |
| Jul 2026 | 1.3M | 21.5% | 2 | 377K | 6.1% | 5 |
| Aug 2026 | 1.3M | 19.1% | 2 | 422K | 6% | 5 |
| Sep 2026 | 1.3M | 17.5% | 2 | 352K | 4.6% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Fitbit’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fitbit**: Measured on the search terms “fitbit”, “fitbit charge”, “fitbit fitness watch”, “fitbit sense”, “fitbit smartwatch”, “fitbit versa” and “smartwatch fitbit”, summed into one figure.
- **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure.

- [Fitbit profile](/demand/global-en/brands/fitbit)
- [Samsung profile](/demand/global-en/brands/samsung)
- [All smart scale brands worldwide](/demand/global-en/categories/smart-scale-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fitbit or Samsung?

In September 2026, Fitbit had more branded searches than Samsung among smart scale brands worldwide. Fitbit was estimated to have 1.3M branded searches compared to Samsung’s 352K, and held a 17.5% Share of Search versus Samsung’s 4.6%.

## Cite this page

Brandwave. "Fitbit vs Samsung: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/smart-scale-brands/compare/fitbit-vs-samsung

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/smart-scale-brands/compare/fitbit-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.