---
title: "Smart scale brands: Which are searched most?"
description: "Compare the smart scale brands people buy. Share of Search among Huawei, Fitbit, Eufy, Amazfit, Samsung and Renpho, the smart scale brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/smart-scale-brands"
publisher: "Brandwave"
---

# Smart scale brands: Which are searched most?

Compare the smart scale brands people buy. Share of Search among Huawei, Fitbit, Eufy, Amazfit, Samsung and Renpho, the smart scale brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Smart scale brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Huawei, 54.1%

## Which brand is most popular in search among smart scale brands worldwide?

- In September 2026, Huawei was the most searched among smart scale brands worldwide, with an estimated 4.1M branded searches and 54.1% estimated Share of Search within this set.
- Fitbit is in 2nd place, 36.6 percentage points behind at 17.5% Share of Search.
- Across the 12 months ending September 2026, Huawei’s estimated Share of Search among smart scale brands worldwide decreased from 55.4% to 54.1%.
- Across the 12 months ending September 2026, Fitbit’s estimated Share of Search among smart scale brands worldwide increased from 15.1% to 17.5%.
- Across the 12 months ending September 2026, Eufy’s estimated Share of Search among smart scale brands worldwide decreased from 13.2% to 12.6%.
- Across the 12 months ending September 2026, Amazfit’s estimated Share of Search among smart scale brands worldwide increased from 9.5% to 10.4%.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among smart scale brands worldwide decreased from 6.1% to 4.7%.
- Across the 12 months ending September 2026, Huawei’s estimated Share of Search among smart scale brands worldwide peaked at 55.4% in October 2025 and was lowest at 42% in June 2026.
- Across the 12 months ending September 2026, Fitbit’s estimated Share of Search among smart scale brands worldwide peaked at 26.3% in May 2026 and was lowest at 14.6% in March 2026.
- Across the 12 months ending September 2026, Eufy’s estimated Share of Search among smart scale brands worldwide peaked at 16% in December 2025 and was lowest at 12.5% in May 2026.
- Across the 12 months ending September 2026, Amazfit’s estimated Share of Search among smart scale brands worldwide peaked at 13% in July 2026 and was lowest at 9.5% in October 2025.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among smart scale brands worldwide peaked at 6.8% in February 2026 and was lowest at 4.7% in September 2026.
- Across the 12 months ending September 2026, Renpho held steady: its estimated Share of Search among smart scale brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Huawei vs Fitbit: compare search popularity](/demand/global-en/compare/fitbit-vs-huawei): 54.1% against 17.5% Share of Search.
- [Huawei vs Eufy: compare search popularity](/demand/global-en/compare/eufy-vs-huawei): 54.1% against 12.6% Share of Search.
- [Huawei vs Amazfit: compare search popularity](/demand/global-en/compare/amazfit-vs-huawei): 54.1% against 10.4% Share of Search.
- [Huawei vs Samsung: compare search popularity](/demand/global-en/compare/huawei-vs-samsung): 54.1% against 4.7% Share of Search.
- [Fitbit vs Eufy: compare search popularity](/demand/global-en/compare/eufy-vs-fitbit): 17.5% against 12.6% Share of Search.
- [Fitbit vs Amazfit: compare search popularity](/demand/global-en/compare/amazfit-vs-fitbit): 17.5% against 10.4% Share of Search.
- [Fitbit vs Samsung: compare search popularity](/demand/global-en/compare/fitbit-vs-samsung): 17.5% against 4.7% Share of Search.
- [Eufy vs Amazfit: compare search popularity](/demand/global-en/compare/amazfit-vs-eufy): 12.6% against 10.4% Share of Search.
- [Eufy vs Samsung: compare search popularity](/demand/global-en/compare/eufy-vs-samsung): 12.6% against 4.7% Share of Search.
- [Amazfit vs Samsung: compare search popularity](/demand/global-en/compare/amazfit-vs-samsung): 10.4% against 4.7% Share of Search.

## How did search popularity change for smart scale brands worldwide in September 2026?

- In September 2026, Huawei gained estimated Share of Search among smart scale brands worldwide, from 48.2% to 54.1%.
- In September 2026, Eufy lost estimated Share of Search among smart scale brands worldwide, from 14.5% to 12.6%.
- In September 2026, Fitbit lost estimated Share of Search among smart scale brands worldwide, from 19.1% to 17.5%.
- In September 2026, Samsung lost estimated Share of Search among smart scale brands worldwide, from 6.1% to 4.7%.
- In September 2026, Amazfit lost estimated Share of Search among smart scale brands worldwide, from 11.4% to 10.4%.
- Estimated monthly branded searches for Renpho worldwide rose 20.7% over 12 measured months, from 43.4K to 52.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Huawei | 54.1% | 4.1M | +22.1% | Huawei |
| 2 | Fitbit | 17.5% | 1.3M | -0.5% | Google |
| 3 | Eufy | 12.6% | 953K | -5.4% | Anker |
| 4 | Amazfit | 10.4% | 788K | -0.8% | Amazfit |
| 5 | Samsung | 4.7% | 352K | -16.6% | Samsung |
| 6 | Renpho | 0.69% | 52.4K | 0.0% | Renpho |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Huawei | 4.1M | 55.4% | 1 |
| Oct 2025 | Fitbit | 1.1M | 15.1% | 2 |
| Oct 2025 | Eufy | 976K | 13.2% | 3 |
| Oct 2025 | Amazfit | 704K | 9.5% | 4 |
| Oct 2025 | Samsung | 452K | 6.1% | 5 |
| Oct 2025 | Renpho | 43.4K | 0.59% | 6 |
| Nov 2025 | Huawei | 4.1M | 51.3% | 1 |
| Nov 2025 | Fitbit | 1.4M | 17% | 2 |
| Nov 2025 | Eufy | 1.2M | 15.3% | 3 |
| Nov 2025 | Amazfit | 831K | 10.4% | 4 |
| Nov 2025 | Samsung | 431K | 5.4% | 5 |
| Nov 2025 | Renpho | 53.1K | 0.67% | 6 |
| Dec 2025 | Huawei | 3.4M | 48.9% | 1 |
| Dec 2025 | Fitbit | 1.1M | 16.5% | 2 |
| Dec 2025 | Eufy | 1.1M | 16% | 3 |
| Dec 2025 | Amazfit | 815K | 11.9% | 4 |
| Dec 2025 | Samsung | 397K | 5.8% | 5 |
| Dec 2025 | Renpho | 65.9K | 0.96% | 6 |
| Jan 2026 | Huawei | 3.4M | 49.9% | 1 |
| Jan 2026 | Fitbit | 1.1M | 16.7% | 2 |
| Jan 2026 | Eufy | 969K | 14.4% | 3 |
| Jan 2026 | Amazfit | 811K | 12.1% | 4 |
| Jan 2026 | Samsung | 397K | 5.9% | 5 |
| Jan 2026 | Renpho | 64.1K | 0.96% | 6 |
| Feb 2026 | Huawei | 2.7M | 49.5% | 1 |
| Feb 2026 | Fitbit | 922K | 16.6% | 2 |
| Feb 2026 | Eufy | 796K | 14.4% | 3 |
| Feb 2026 | Amazfit | 663K | 12% | 4 |
| Feb 2026 | Samsung | 377K | 6.8% | 5 |
| Feb 2026 | Renpho | 43.4K | 0.78% | 6 |
| Mar 2026 | Huawei | 3.4M | 52.1% | 1 |
| Mar 2026 | Fitbit | 940K | 14.6% | 2 |
| Mar 2026 | Eufy | 933K | 14.5% | 3 |
| Mar 2026 | Amazfit | 786K | 12.2% | 4 |
| Mar 2026 | Samsung | 377K | 5.9% | 5 |
| Mar 2026 | Renpho | 43.4K | 0.68% | 6 |
| Apr 2026 | Huawei | 3.4M | 51.8% | 1 |
| Apr 2026 | Fitbit | 1.1M | 17.1% | 2 |
| Apr 2026 | Eufy | 836K | 12.9% | 3 |
| Apr 2026 | Amazfit | 786K | 12.1% | 4 |
| Apr 2026 | Samsung | 352K | 5.4% | 5 |
| Apr 2026 | Renpho | 43.4K | 0.67% | 6 |
| May 2026 | Huawei | 3.4M | 45.1% | 1 |
| May 2026 | Fitbit | 2M | 26.3% | 2 |
| May 2026 | Eufy | 926K | 12.5% | 3 |
| May 2026 | Amazfit | 791K | 10.6% | 4 |
| May 2026 | Samsung | 352K | 4.7% | 5 |
| May 2026 | Renpho | 52.4K | 0.71% | 6 |
| Jun 2026 | Huawei | 2.7M | 42% | 1 |
| Jun 2026 | Fitbit | 1.6M | 24.9% | 2 |
| Jun 2026 | Eufy | 967K | 14.8% | 3 |
| Jun 2026 | Amazfit | 799K | 12.3% | 4 |
| Jun 2026 | Samsung | 352K | 5.4% | 5 |
| Jun 2026 | Renpho | 43.4K | 0.67% | 6 |
| Jul 2026 | Huawei | 2.7M | 44.5% | 1 |
| Jul 2026 | Fitbit | 1.3M | 21.6% | 2 |
| Jul 2026 | Eufy | 866K | 14.1% | 3 |
| Jul 2026 | Amazfit | 799K | 13% | 4 |
| Jul 2026 | Samsung | 377K | 6.1% | 5 |
| Jul 2026 | Renpho | 43.4K | 0.71% | 6 |
| Aug 2026 | Huawei | 3.4M | 48.2% | 1 |
| Aug 2026 | Fitbit | 1.3M | 19.1% | 2 |
| Aug 2026 | Eufy | 1M | 14.5% | 3 |
| Aug 2026 | Amazfit | 794K | 11.4% | 4 |
| Aug 2026 | Samsung | 422K | 6.1% | 5 |
| Aug 2026 | Renpho | 52.4K | 0.75% | 6 |
| Sep 2026 | Huawei | 4.1M | 54.1% | 1 |
| Sep 2026 | Fitbit | 1.3M | 17.5% | 2 |
| Sep 2026 | Eufy | 953K | 12.6% | 3 |
| Sep 2026 | Amazfit | 788K | 10.4% | 4 |
| Sep 2026 | Samsung | 352K | 4.7% | 5 |
| Sep 2026 | Renpho | 52.4K | 0.69% | 6 |

## What is being compared

- **Amazfit**: Measured on the search terms “amazfit”, “amazfit balance”, “amazfit fitness watch”, “amazfit gtr”, “amazfit smartwatch”, “fitness watch amazfit” and “smartwatch amazfit”, summed into one figure.
- **Eufy**: Measured on the search terms “camera eufy”, “eufy”, “eufy baby monitor”, “eufy breast pump”, “eufy cam”, “eufy eufycam”, “eufy home security”, “eufy homebase”, “eufy omni”, “eufy robot vacuum”, “eufy robovac”, “eufy security”, “eufy security camera”, “eufy solo cam”, “eufy solocam”, “eufy vacuum”, “eufy vacuum cleaner”, “eufy video doorbell”, “eufycam”, “home security eufy”, “security camera eufy” and “vacuum cleaner eufy”, summed into one figure.
- **Fitbit**: Measured on the search terms “fitbit”, “fitbit charge”, “fitbit fitness watch”, “fitbit sense”, “fitbit smartwatch”, “fitbit versa” and “smartwatch fitbit”, summed into one figure.
- **Huawei**: Measured on the search term “huawei”.
- **Renpho**: Measured on the search terms “renpho” and “renpho massage”, summed into one figure.
- **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure.

- [Amazfit](/demand/global-en/brands/amazfit)
- [Eufy](/demand/global-en/brands/eufy)
- [Fitbit](/demand/global-en/brands/fitbit)
- [Huawei](/demand/global-en/brands/huawei)
- [Renpho](/demand/global-en/brands/renpho)
- [Samsung](/demand/global-en/brands/samsung)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among smart scale brands worldwide?

In September 2026, Huawei was the most searched among smart scale brands worldwide, with an estimated 4.1M branded searches and 54.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Smart scale brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/smart-scale-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/smart-scale-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.