---
title: "Smart plug brands: Which brands are most popular in search?"
description: "Compare the smart plug brands people buy. Share of Search among TP-Link, Eufy, Kasa, Wemo and Meross, the smart plug brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/smart-plug-brands"
publisher: "Brandwave"
---

# Smart plug brands: Which brands are most popular in search?

Compare the smart plug brands people buy. Share of Search among TP-Link, Eufy, Kasa, Wemo and Meross, the smart plug brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Smart plug brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: TP-Link, 61.5%

## Which brand is most popular in search among smart plug brands worldwide?

- In August 2026, TP-Link was the most searched among smart plug brands worldwide, with an estimated 2M branded searches and 61.5% estimated Share of Search within this set.
- Eufy is in 2nd place, 30.2 percentage points behind at 31.3% Share of Search.
- Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among smart plug brands worldwide decreased from 65.2% to 61.5%.
- Across the 11 months ending August 2026, Eufy’s estimated Share of Search among smart plug brands worldwide increased from 27.8% to 31.3%.
- Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among smart plug brands worldwide peaked at 65.2% in October 2025 and was lowest at 60.9% in November 2025.
- Across the 11 months ending August 2026, Eufy’s estimated Share of Search among smart plug brands worldwide peaked at 32.6% in November 2025 and was lowest at 27.2% in February 2026.
- Across the 11 months ending August 2026, Kasa’s estimated Share of Search among smart plug brands worldwide peaked at 5.6% in January 2026 and was lowest at 4.3% in June 2026.
- Across the 11 months ending August 2026, Kasa, Wemo and Meross held steady: their estimated Share of Search among smart plug brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [TP-Link vs Eufy: compare search popularity](/demand/global-en/compare/eufy-vs-tp-link): 61.5% against 31.3% Share of Search.
- [TP-Link vs Kasa: compare search popularity](/demand/global-en/compare/kasa-vs-tp-link): 61.5% against 5.1% Share of Search.
- [Eufy vs Kasa: compare search popularity](/demand/global-en/compare/eufy-vs-kasa): 31.3% against 5.1% Share of Search.

## How did search popularity change for smart plug brands worldwide in August 2026?

- In August 2026, Eufy gained estimated Share of Search among smart plug brands worldwide, from 28.4% to 31.3%.
- In August 2026, TP-Link lost estimated Share of Search among smart plug brands worldwide, from 64.4% to 61.5%.
- Estimated monthly branded searches for Meross worldwide fell 45.3% over 11 measured months, from 33.1K to 18.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | TP-Link | 61.5% | 2M | +0.6% | TP-Link |
| 2 | Eufy | 31.3% | 1M | +16.1% | Anker |
| 3 | Kasa | 5.1% | 165K | 0.0% | Kasa |
| 4 | Wemo | 1.5% | 49.5K | +22.2% | Wemo |
| 5 | Meross | 0.56% | 18.1K | 0.0% | Meross |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | TP-Link | 2.3M | 65.2% | 1 |
| Oct 2025 | Eufy | 986K | 27.8% | 2 |
| Oct 2025 | Kasa | 165K | 4.7% | 3 |
| Oct 2025 | Wemo | 49.5K | 1.4% | 4 |
| Oct 2025 | Meross | 33.1K | 0.93% | 5 |
| Nov 2025 | TP-Link | 2.3M | 60.9% | 1 |
| Nov 2025 | Eufy | 1.2M | 32.6% | 2 |
| Nov 2025 | Kasa | 165K | 4.4% | 3 |
| Nov 2025 | Meross | 40.5K | 1.1% | 4 |
| Nov 2025 | Wemo | 40.5K | 1.1% | 5 |
| Dec 2025 | TP-Link | 2.3M | 63.2% | 1 |
| Dec 2025 | Eufy | 1.1M | 30.2% | 2 |
| Dec 2025 | Kasa | 165K | 4.5% | 3 |
| Dec 2025 | Wemo | 40.5K | 1.1% | 4 |
| Dec 2025 | Meross | 33.1K | 0.91% | 5 |
| Jan 2026 | TP-Link | 2.3M | 64.8% | 1 |
| Jan 2026 | Eufy | 979K | 27.5% | 2 |
| Jan 2026 | Kasa | 201K | 5.6% | 3 |
| Jan 2026 | Wemo | 40.5K | 1.1% | 4 |
| Jan 2026 | Meross | 33.1K | 0.93% | 5 |
| Feb 2026 | TP-Link | 1.9M | 64.5% | 1 |
| Feb 2026 | Eufy | 802K | 27.2% | 2 |
| Feb 2026 | Kasa | 165K | 5.6% | 3 |
| Feb 2026 | Wemo | 60.5K | 2% | 4 |
| Feb 2026 | Meross | 22.2K | 0.75% | 5 |
| Mar 2026 | TP-Link | 2M | 62.7% | 1 |
| Mar 2026 | Eufy | 941K | 29.8% | 2 |
| Mar 2026 | Kasa | 165K | 5.2% | 3 |
| Mar 2026 | Wemo | 49.5K | 1.6% | 4 |
| Mar 2026 | Meross | 22.2K | 0.7% | 5 |
| Apr 2026 | TP-Link | 2M | 64.4% | 1 |
| Apr 2026 | Eufy | 843K | 27.8% | 2 |
| Apr 2026 | Kasa | 165K | 5.4% | 3 |
| Apr 2026 | Wemo | 49.5K | 1.6% | 4 |
| Apr 2026 | Meross | 22.2K | 0.73% | 5 |
| May 2026 | TP-Link | 2M | 62.8% | 1 |
| May 2026 | Eufy | 933K | 29.7% | 2 |
| May 2026 | Kasa | 165K | 5.2% | 3 |
| May 2026 | Wemo | 49.5K | 1.6% | 4 |
| May 2026 | Meross | 22.2K | 0.71% | 5 |
| Jun 2026 | TP-Link | 2M | 62.9% | 1 |
| Jun 2026 | Eufy | 975K | 31% | 2 |
| Jun 2026 | Kasa | 135K | 4.3% | 3 |
| Jun 2026 | Wemo | 40.5K | 1.3% | 4 |
| Jun 2026 | Meross | 18.1K | 0.58% | 5 |
| Jul 2026 | TP-Link | 2M | 64.4% | 1 |
| Jul 2026 | Eufy | 872K | 28.4% | 2 |
| Jul 2026 | Kasa | 165K | 5.4% | 3 |
| Jul 2026 | Wemo | 40.5K | 1.3% | 4 |
| Jul 2026 | Meross | 18.1K | 0.59% | 5 |
| Aug 2026 | TP-Link | 2M | 61.5% | 1 |
| Aug 2026 | Eufy | 1M | 31.3% | 2 |
| Aug 2026 | Kasa | 165K | 5.1% | 3 |
| Aug 2026 | Wemo | 49.5K | 1.5% | 4 |
| Aug 2026 | Meross | 18.1K | 0.56% | 5 |
| Sep 2026 | Eufy | — | — | — |
| Sep 2026 | Kasa | — | — | — |
| Sep 2026 | Meross | — | — | — |
| Sep 2026 | TP-Link | — | — | — |
| Sep 2026 | Wemo | — | — | — |

## What is being compared

- **Eufy**: Measured on the search terms “camera eufy”, “eufy”, “eufy baby monitor”, “eufy breast pump”, “eufy cam”, “eufy com”, “eufy eufycam”, “eufy home security”, “eufy homebase”, “eufy omni”, “eufy robot vacuum”, “eufy robovac”, “eufy security”, “eufy security camera”, “eufy solo cam”, “eufy solocam”, “eufy vacuum”, “eufy vacuum cleaner”, “eufy video doorbell”, “eufy x10”, “eufycam”, “home security eufy”, “security camera eufy” and “vacuum cleaner eufy”, summed into one figure.
- **Kasa**: Measured on the search term “kasa”.
- **Meross**: Measured on the search term “meross”.
- **TP-Link**: Measured on the search terms “router tp-link”, “tp link”, “tp link deco”, “tp link router”, “tp-link”, “tp-link com” and “tp-link wifi router”, summed into one figure.
- **Wemo**: Measured on the search term “wemo”.

- [Eufy](/demand/global-en/brands/eufy)
- [Kasa](/demand/global-en/brands/kasa)
- [Meross](/demand/global-en/brands/meross)
- [TP-Link](/demand/global-en/brands/tp-link)
- [Wemo](/demand/global-en/brands/wemo)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among smart plug brands worldwide?

In August 2026, TP-Link was the most searched among smart plug brands worldwide, with an estimated 2M branded searches and 61.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Smart plug brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/smart-plug-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/smart-plug-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.