---
title: "Smart notebook and pen brands: Which are most popular?"
description: "Compare the reusable notebooks and smart pens that turn handwriting into digital notes. Share of Search among Rocketbook, Moleskine, Livescribe and Neo Smartpen, the smart notebook and pen brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/smart-notebook-brands"
publisher: "Brandwave"
---

# Smart notebook and pen brands: Which are most popular?

Compare the reusable notebooks and smart pens that turn handwriting into digital notes. Share of Search among Rocketbook, Moleskine, Livescribe and Neo Smartpen, the smart notebook and pen brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Smart notebook and pen brands
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Oct 2026
- **Highest Share of Search**: Rocketbook, 76.8%

## Which brand is most popular in search among smart notebook and pen brands worldwide?

- In October 2026, Rocketbook was the most searched among smart notebook and pen brands worldwide, with an estimated 36K branded searches, 76.8% of all searches for the four tracked by the Brandwave Brand Demand Index.
- Moleskine is in 2nd place, 67.4 percentage points behind at 9.4%.
- Across the 12 months ending October 2026, Moleskine’s share of searches among smart notebook and pen brands worldwide decreased from 14.1% to 9.4%.
- Across the 12 months ending October 2026, Livescribe’s share of searches among smart notebook and pen brands worldwide increased from 5.1% to 7.7%.
- Across the 12 months ending October 2026, Neo Smartpen’s share of searches among smart notebook and pen brands worldwide increased from 4.2% to 6.2%.
- Across the 12 months ending October 2026, Rocketbook’s share of searches among smart notebook and pen brands worldwide peaked at 83.6% in December 2025 and was lowest at 58.7% in February 2026.
- Across the 12 months ending October 2026, Moleskine’s share of searches among smart notebook and pen brands worldwide peaked at 14.1% in November 2025 and was lowest at 5.9% in February 2026.
- Across the 12 months ending October 2026, Livescribe’s share of searches among smart notebook and pen brands worldwide peaked at 7.9% in January 2026 and was lowest at 4.5% in December 2025.
- Across the 12 months ending October 2026, Neo Smartpen’s share of searches among smart notebook and pen brands worldwide peaked at 29.6% in February 2026 and was lowest at 3.7% in December 2025.
- Across the 12 months ending October 2026, Rocketbook held steady: its share of searches among smart notebook and pen brands worldwide moved less than 0.5 percentage points.

## Top smart notebook and pen brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Rocketbook was mentioned most often, in three of the five answers. Rocketbook and Neo Smartpen tied as the most recommended. Moleskine and Livescribe tied for third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Rocketbook | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Neo Smartpen | 1st | 1 of 3 | 1 of 2 | 2 of 5 |
| Moleskine | 3rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Livescribe | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |

## Every AI answer about smart notebook and pen brands

- Asked ChatGPT "What's the best smart notebook?": 1. Rocketbook
- Asked ChatGPT "Which smart pen turns handwriting into digital notes?": 1. Neo Smartpen, 2. Livescribe
- Asked ChatGPT "What's the best reusable notebook?": 1. Rocketbook
- Searched Google, AI Overview "smart notebook": 1. Rocketbook, 2. Moleskine
- Searched Google, AI Overview "smart pen": 1. Livescribe, 2. Neo Smartpen

Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026.

## Compare search popularity between leading brands

- [Rocketbook vs Moleskine: compare search popularity](/demand/global-en/compare/moleskine-vs-rocketbook): 76.8% against 9.4% Share of Search.
- [Rocketbook vs Livescribe: compare search popularity](/demand/global-en/compare/livescribe-vs-rocketbook): 76.8% against 7.7% Share of Search.
- [Rocketbook vs Neo Smartpen: compare search popularity](/demand/global-en/compare/neo-smartpen-vs-rocketbook): 76.8% against 6.2% Share of Search.
- [Moleskine vs Livescribe: compare search popularity](/demand/global-en/compare/livescribe-vs-moleskine): 9.4% against 7.7% Share of Search.
- [Moleskine vs Neo Smartpen: compare search popularity](/demand/global-en/compare/moleskine-vs-neo-smartpen): 9.4% against 6.2% Share of Search.
- [Livescribe vs Neo Smartpen: compare search popularity](/demand/global-en/compare/livescribe-vs-neo-smartpen): 7.7% against 6.2% Share of Search.

## How did search popularity change for smart notebook and pen brands worldwide in October 2026?

- In October 2026, Moleskine overtook Livescribe to rank 2nd among smart notebook and pen brands worldwide, with 9.4% of the searches.
- In October 2026, Rocketbook lost share of searches among smart notebook and pen brands worldwide, from 78.1% to 76.8%.
- Estimated monthly branded searches for Neo Smartpen worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in October 2026.
- Estimated monthly branded searches for Livescribe worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in October 2026.

## Which smart notebook and pen brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Rocketbook | 76.8% | 36K | -18.4% | Rocketbook |
| 2 | Moleskine | 9.4% | 4.4K | 0.0% | Moleskine |
| 3 | Livescribe | 7.7% | 3.6K | -18.2% | Livescribe |
| 4 | Neo Smartpen | 6.2% | 2.9K | -19.4% | NeoLAB Convergence |

Moleskine sells other things too, so only its searches that name this product count here, like “moleskine smart writing set”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Rocketbook | 65.9K | 76.6% | 1 |
| Nov 2025 | Moleskine | 12.1K | 14.1% | 2 |
| Nov 2025 | Livescribe | 4.4K | 5.1% | 3 |
| Nov 2025 | Neo Smartpen | 3.6K | 4.2% | 4 |
| Dec 2025 | Rocketbook | 82.1K | 83.6% | 1 |
| Dec 2025 | Moleskine | 8.1K | 8.2% | 2 |
| Dec 2025 | Livescribe | 4.4K | 4.5% | 3 |
| Dec 2025 | Neo Smartpen | 3.6K | 3.7% | 4 |
| Jan 2026 | Rocketbook | 53.9K | 78.9% | 1 |
| Jan 2026 | Livescribe | 5.4K | 7.9% | 2 |
| Jan 2026 | Moleskine | 5.4K | 7.9% | 3 |
| Jan 2026 | Neo Smartpen | 3.6K | 5.3% | 4 |
| Feb 2026 | Rocketbook | 44.1K | 58.7% | 1 |
| Feb 2026 | Neo Smartpen | 22.2K | 29.6% | 2 |
| Feb 2026 | Livescribe | 4.4K | 5.9% | 3 |
| Feb 2026 | Moleskine | 4.4K | 5.9% | 4 |
| Mar 2026 | Rocketbook | 44.1K | 72.3% | 1 |
| Mar 2026 | Neo Smartpen | 8.1K | 13.3% | 2 |
| Mar 2026 | Livescribe | 4.4K | 7.2% | 3 |
| Mar 2026 | Moleskine | 4.4K | 7.2% | 4 |
| Apr 2026 | Rocketbook | 36.7K | 76% | 1 |
| Apr 2026 | Neo Smartpen | 4.4K | 9.1% | 2 |
| Apr 2026 | Livescribe | 3.6K | 7.5% | 3 |
| Apr 2026 | Moleskine | 3.6K | 7.5% | 4 |
| May 2026 | Rocketbook | 36K | 76.8% | 1 |
| May 2026 | Moleskine | 4.4K | 9.4% | 2 |
| May 2026 | Livescribe | 3.6K | 7.7% | 3 |
| May 2026 | Neo Smartpen | 2.9K | 6.2% | 4 |
| Jun 2026 | Rocketbook | 36K | 77.9% | 1 |
| Jun 2026 | Moleskine | 4.4K | 9.5% | 2 |
| Jun 2026 | Livescribe | 2.9K | 6.3% | 3 |
| Jun 2026 | Neo Smartpen | 2.9K | 6.3% | 4 |
| Jul 2026 | Rocketbook | 36.7K | 78.3% | 1 |
| Jul 2026 | Moleskine | 4.4K | 9.4% | 2 |
| Jul 2026 | Livescribe | 2.9K | 6.2% | 3 |
| Jul 2026 | Neo Smartpen | 2.9K | 6.2% | 4 |
| Aug 2026 | Rocketbook | 44.9K | 79.5% | 1 |
| Aug 2026 | Moleskine | 4.4K | 7.8% | 2 |
| Aug 2026 | Livescribe | 3.6K | 6.4% | 3 |
| Aug 2026 | Neo Smartpen | 3.6K | 6.4% | 4 |
| Sep 2026 | Rocketbook | 44.1K | 78.1% | 1 |
| Sep 2026 | Livescribe | 4.4K | 7.8% | 2 |
| Sep 2026 | Moleskine | 4.4K | 7.8% | 3 |
| Sep 2026 | Neo Smartpen | 3.6K | 6.4% | 4 |
| Oct 2026 | Rocketbook | 36K | 76.8% | 1 |
| Oct 2026 | Moleskine | 4.4K | 9.4% | 2 |
| Oct 2026 | Livescribe | 3.6K | 7.7% | 3 |
| Oct 2026 | Neo Smartpen | 2.9K | 6.2% | 4 |

## How are branded searches counted for smart notebook and pen brands?

- **Livescribe**: Measured on the search term “livescribe”.
- **Moleskine**: Measured on the search term “moleskine smart writing set”.
- **Neo Smartpen**: Measured on the search term “neo smartpen”.
- **Rocketbook**: Measured on the search terms “rocketbook” and “rocketbook notebook”, summed into one figure.

- [Livescribe](/demand/global-en/brands/livescribe)
- [Moleskine](/demand/global-en/brands/moleskine)
- [Neo Smartpen](/demand/global-en/brands/neo-smartpen)
- [Rocketbook](/demand/global-en/brands/rocketbook)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among smart notebook and pen brands worldwide?

In October 2026, Rocketbook was the most searched among smart notebook and pen brands worldwide, with an estimated 36K branded searches, 76.8% of all searches for the four tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Smart notebook and pen brands: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/smart-notebook-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/smart-notebook-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.